Industry Analysis & Industry Trends
Over the past decade, the digital age has driven demand for visual entertainment and films delivered to households in a variety of new media and formats. Industry growth is linked to box office takings at cinemas and film distribution to free-to-air TV, pay-TV and other networks. However, sales and rentals of DVDs and Blu-ray Discs have decreased in recent years, with increased film piracy and web downloads increasing steadily to the industry's detriment.
The industry requires film and video distributors to have solid ties and agreements with local and international film libraries and producers to guarantee a steady flow of existing and new video product to clients... purchase to read more
Industry Report - Industry Products Chapter
Each year, there are around 1,000 films submitted for classification by the Classification Board and the Classification Review Board. Most films, whether produced in Australia or internationally, are required to be classified before they can be sold, hired or shown publicly in Australia.
About 20.7% of all films submitted for classification in 2010-11 (latest available data) were categorised M (mature) films. These are estimated to account for 28% of industry revenue due to the large potential audience and extensive downstream markets for these films, making this the largest product segment for this industry. These M films come with a recommendation that viewers should be over 15 years of age, as the content impact is of a moderate level... purchase to read more