Industry Analysis & Industry Trends
The Physiotherapy Services industry has performed well over the past five years as it resisted the effects of the global financial crisis such as falling consumer and business sentiment across the economy in general. The industry benefited from a growing number of Australians using private health insurance despite higher unemployment and tighter budgets. In addition, health and fitness participation continued to rise, providing industry operators with a larger supply of Australians engaging in fitness activities that may result in the need for orthopaedic work. Finally, Australia's ageing population translated into additional work for physiotherapists as geriatric services grew as proportion of industry revenue for both general service providers and specialists... purchase to read more
Industry Report - Starting a New Business Chapter
Barriers to entry for physiotherapists are moderate and include: intake levels at training institutions (the demand for training places in the industry tends to surpass supply); the length of training required (which amounts to a degree course of four years, plus postgraduate work for specialist physiotherapists); and the existence of existing physiotherapy practices in the area (and the extent to which they have tied up referral sources).
It can be costly to establish a viable practice, due mainly to the time and effort involved in establishing a reputation and a client base. Clients may self-refer on the basis of personal recommendation or convenience of location; or may be recommended to a given practice by other health or medical practitioners... purchase to read more