Industry Analysis & Industry Trends
The lifeblood of the Market Research and Statistical Services industry is research into target markets of clients and government agencies that provide goods and services to consumers. Research provided by the industry commonly aims to provide information to help the development of new products, advertising strategies, and strategic decisions such as expansions into new markets, and garner voting intentions.
The economic downturn in 2008-09 led many consumer-focused businesses - particularly those with an emphasis on big-ticket or highly discretionary items - to slash marketing budgets and investment in new products as revenue fell. This flowed through to reduced market research spending, with industry revenue falling in two consecutive years to $1.01... purchase to read more
Industry Report - Industry Investment Chapter
The capital to labour intensity ratio measures the amount of labour used in the provision of services by the industry compared to capital costs. The ratio determines if an industry is subject to a low, medium or high intensity level. In the absence of official data, depreciation and wage costs are used as proxies for capital and labour, respectively. Using data from the industry's cost structure, the ratio is calculated as 1:18.3, meaning that for every dollar spent on the use and replacement of buildings, vehicles and equipment, around $18.30 is spent on wages.
This ratio shows that the industry is labour intensive... purchase to read more