Market Research and Statistical Services in Australia: Market Research Report

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Provides key information regarding the Market Research and Statistical Services industry, including the definition, its IBISWorld code and ANZSIC code, when it was last updated, frequency of updates and a list of the Major Players.

Provides a summary of the current and forecast industry performance. It contains highlights from the full Market Research and Statistical Services industry report and is a great place to get a quick, insightful snapshot of industry conditions!

Analyses of how the Market Research and Statistical Services industry has performed over the past five years. The chapter explains the key external drivers of the industry, such as economic, demographic and consumer drivers, along with any other variables. IBISWorld also takes into account an industry's life cycle stage and how that affects performance. The chapter ends with our forecast analysis for the next five years. We forecast all key statistics and explain how we derived the numbers.

Discusses the Market Research and Statistical Services industry's major products and services – what the industry does and who buys the good or service. Business locations is sorted by state so you can measure the revenue and/or company share of Victoria, New South Wales, Queensland, South Australia, Western Australia, Northern Territory, Australian Capital Territory and Tasmania.

This chapter looks at who and what controls the market and what factors give a company in this industry a competitive advantage. It also discusses the dominance of major players, cost structure benchmarks (e.g. profit, materials, depreciation, purchases, wages, utilities, advertising and interest), barriers to entry, trade and globalisation.

Discusses the companies that have the most substantial influence in the Market Research and Statistical Services industry, based on market share, and discusses the strategies that allow them to be more successful than others. The industry analysis includes company performance, strategy and financial data. This chapter provides a solid understanding of strategic positioning and market share.

Describes the typical operating conditions that face companies in the Market Research and Statistical Services industry, such as capital needs, technology requirements and pace of change, annual revenue volatility, and a broad overview of the regulatory environment and any official assistance the industry receives.

The Key Statistics section is numerical data presented in several tables. For the industry, there are at least 10 years of back data and five years of forecast data. Data collected includes: Industry Revenue, Value Added to the economy, Enterprises, Establishments, Employment, Imports, Exports and Wages. The table shows industry growth rates and calculates key performance ratios that benchmark the industry against similar industries.

The Jargon & Glossary section provides an overview of the key technical terms used in the industry report as well as key IBISWorld specific terms.