Industry Analysis & Industry Trends
Graphic designers depend on advertisers for their income. Design firms and freelance designers have benefited from the increasing willingness of advertising firms and the internal marketing departments of companies to outsource visual design work to external experts. This trend has driven strong revenue growth over the past decade. However, as with other sectors of the economy, industry revenue growth was interrupted by the global financial crisis.
In 2008-09 and 2009-10, the Specialised Design Services industry followed the Advertising Agencies industry into decline, as companies brought their marketing work in-house and cut or delayed advertising expenditure. The industry continues its climb from a bottomed-out market, with revenue expected to grow by 3.2%... purchase to read more
Industry Report - Industry Investment Chapter
Industry capital intensity is determined by the ratio of labour to capital costs. In the absence of official data, wage and depreciation costs are used as proxies. In the Specialised Design Services industry, for every dollar spent on capital, $9.86 is spent on wages, leading to a low level of capital intensity.
The industry is skill, creative and knowledge intensive. Like similar industries, it requires a high degree of labour input associated with servicing clients and their needs, from meetings and preparing initial designs and concepts for approval, through to final production. Often the work is subject to tight budget and time constraints... purchase to read more