Industry Analysis & Industry Trends
Graphic designers depend on advertisers for their income. Design firms and freelancers have benefited from the increasing willingness of advertising firms and the internal marketing departments of companies to outsource visual design work to external experts. This has driven strong revenue growth over the past decade. However, like in many other sectors of the economy, industry revenue growth was interrupted by the global financial crisis.
In 2008-09, the Specialised Design Services industry followed the Advertising Services industry into decline, as companies brought their marketing work in-house and cut or delayed advertising expenditure. The industry continues its climb from a bottomed-out market, and revenue is expected to grow by 1.2% in 2012-13 to reach $4.36 billion... purchase to read more
Industry Report - Starting a New Business Chapter
The barriers to entering this industry are low, as evidenced by the lack of major players and the significant number of small business operators.
New entrants are increasingly being required to have an appropriate tertiary qualification from a university or TAFE institute. Basic graphic design elements are taught at senior secondary school. These classes have expanded interest and skills in this area, particularly in the use of computer-aided graphic design. However, the expansion of tertiary design courses has led to an oversupply of graphic design graduates relative to the number of available industry positions. In 2006, some state governments reduced funding for TAFE graphic design courses in an attempt to address this oversupply... purchase to read more