Specialised Design Services in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Specialised Design Services Market Research Report | ANZSIC M6924 | Aug 2015

Draw card: Digital technology and online advertising drives demand for graphic design services

IBISWorld’s Specialised Design Services market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
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Industry Analysis & Industry Trends

Companies operating in the Specialised Design Services industry provide a range of design services for clients across many industries. Clients often require graphic designers to design logos, brochures, leaflets, advertising material, websites and other products. A large proportion of industry demand is driven by the downstream Advertising Agencies industry. Design firms and freelance designers have benefited from the increasing willingness of advertising firms and other companies' internal marketing departments to outsource visual design work. This trend has driven steady revenue growth over the past five years, particularly for interior designers and web designers, with slower growth for graphic design and signwriting services... purchase to read more

Industry Report - Industry Key Buyers Chapter

Concentration in the Specialised Design Services industry is low, with the four largest firms in the industry estimated to account for less than 2% of industry revenue in 2015-16. According to the ABS, 72.2% of industry enterprises generate less than $200,000 in revenue per year and only 2.6% report revenue greater than $2.0 million. Furthermore, 66.1% of specialised design service companies do not employ any staff and 33.1% have fewer than 19 employees. The prevalence of small businesses in the industry is due to the freelance nature of much of the work. Larger firms are more dominant in some services, such as signwriting, where larger capital costs create economies of scale... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Specialised Design Services Industry?

Companies in the industry plan, design and manage the production of printed materials, digital content, packaging, advertising, signage systems and corporate identification (logos). The industry includes graphic designers exclusively engaged in generating drawings and illustrations that require technical accuracy or interpretative skills. Architectural, engineering, computer system and set design services are excluded from the industry.

Industry Products
Graphic design servicesSignwriting servicesInterior design servicesOther specialised design services
Industry Activities
Commercial art design servicesFashion design servicesGraphic design servicesInterior design servicesJewellery design servicesSignwriting servicesTextile design servicesTicket writing servicesWebsite design services

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