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Specialised Design Services in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Specialised Design Services Market Research Report | ANZSIC M6924 | Nov 2014

Growth by design: A resurgence in the advertising market will boost industry revenue

IBISWorld’s Specialised Design Services market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Revenue
$5bn
Annual Growth 10-15
3.2%
Annual Growth 15-20
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Profit
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Employment
24,362
Businesses
13,775
Industry Analysis & Industry Trends

Graphic designers depend on advertisers for a large share of their income. Design firms and freelance designers have benefited from the increasing willingness of advertising firms and the internal marketing departments of companies to outsource visual design work to external experts. This trend has driven strong revenue growth over the past decade, mostly from the provision of graphic design and signwriting services. However, as with other sectors of the economy, industry revenue growth was interrupted by the global financial crisis.

In 2008-09 and 2009-10, the Specialised Design Services industry followed the Advertising Agencies industry into decline, as companies brought their marketing work in-house and cut or delayed advertising expenditure... purchase to read more

Industry Report - Industry Key Buyers Chapter

The Specialised Design Services industry has a low level of market share concentration, with the largest operator expected to account for less than 1.0% of industry revenue. The average enterprise is expected to account for less than $340,000 in 2014-15 and employ only 1.8 people. According to the Australian Bureau of Statistics, in 2012-13, 65.8% of operators were individual owner-operators, 33.4% had between one and 19 employees and 0.9% had 20 to 200 employees. The prevalence of small businesses in the industry is due to the freelance nature of much of the work in the industry. Larger firms are more dominant in some services, such as signwriting, where larger capital costs create economies of scale.

Acquisition activity by non-industry firms is increasing market competition... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Specialised Design Services Industry?

Companies in this industry plan, design and manage the production of printed materials, digital content, packaging, advertising, signage systems and corporate identification (logos). The industry includes graphic designers exclusively engaged in generating drawings and illustrations that require technical accuracy or interpretative skills. Architectural, engineering, computer system and set design services form their own industries.

Industry Products
Graphic designSignwritingInterior designOther services
 
Industry Activities
Commercial artFashion designGraphic designInterior designJewellery designSignwritingTextile designTicket writingWebsite design


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