Specialised Design Services in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Specialised Design Services Market Research Report | ANZSIC M6924 | Aug 2015

Draw card: Digital technology and online advertising drives demand for graphic design services

IBISWorld’s Specialised Design Services market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
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Industry Analysis & Industry Trends

Companies operating in the Specialised Design Services industry provide a range of design services for clients across many industries. Clients often require graphic designers to design logos, brochures, leaflets, advertising material, websites and other products. A large proportion of industry demand is driven by the downstream Advertising Agencies industry. Design firms and freelance designers have benefited from the increasing willingness of advertising firms and other companies' internal marketing departments to outsource visual design work. This trend has driven steady revenue growth over the past five years, particularly for interior designers and web designers, with slower growth for graphic design and signwriting services... purchase to read more

Industry Report - Industry Investment Chapter

The ratio of labour to capital costs determines the industry’s capital intensity. The Specialised Design Services industry has a medium level of capital intensity due to moderate capital requirements and high labour inputs. Using data from the 2015-16 industry cost structure, for every dollar required for wages approximately $0.15 is invested in computers and other capital equipment during the year. The industry is skill- and knowledge-intensive and, like similar industries, it requires a high degree of labour input associated with servicing clients. This includes meetings and preparing initial designs and concepts for approval, through to final production. Often the work is subject to tight budget and time constraints... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Specialised Design Services Industry?

Companies in the industry plan, design and manage the production of printed materials, digital content, packaging, advertising, signage systems and corporate identification (logos). The industry includes graphic designers exclusively engaged in generating drawings and illustrations that require technical accuracy or interpretative skills. Architectural, engineering, computer system and set design services are excluded from the industry.

Industry Products
Graphic design servicesSignwriting servicesInterior design servicesOther specialised design services
Industry Activities
Commercial art design servicesFashion design servicesGraphic design servicesInterior design servicesJewellery design servicesSignwriting servicesTextile design servicesTicket writing servicesWebsite design services

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