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Specialised Design Services in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Specialised Design Services Market Research Report | ANZSIC M6924 | Nov 2014

Growth by design: A resurgence in the advertising market will boost industry revenue

The Specialised Design Services market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Revenue
$5bn
Annual Growth 10-15
3.2%
Annual Growth 15-20
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Profit
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Employment
24,362
Businesses
13,775
Industry Analysis & Industry Trends

Graphic designers depend on advertisers for a large share of their income. Design firms and freelance designers have benefited from the increasing willingness of advertising firms and the internal marketing departments of companies to outsource visual design work to external experts. This trend has driven strong revenue growth over the past decade, mostly from the provision of graphic design and signwriting services. However, as with other sectors of the economy, industry revenue growth was interrupted by the global financial crisis.

In 2008-09 and 2009-10, the Specialised Design Services industry followed the Advertising Agencies industry into decline, as companies brought their marketing work in-house and cut or delayed advertising expenditure... purchase to read more

Industry Report - Industry SWOT Analysis Chapter

The industry is in the mature stage of its life cycle. Industry value added is forecast to grow at an annualised rate of 4.1% over the 10 years through 2019-20, outperforming real GDP, which is expected to grow at an annualised rate of 2.7% over the same period. Much of this outperformance is due to starting at a low base during 2009-10, when the industry had not yet recovered from a decline in demand due to the global financial crisis. While graphic designers are opening up new markets via web-based activities and growth forecasts are buoyant, the industry is expected to consolidate and external competition is likely to grow... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Specialised Design Services Industry?

Companies in this industry plan, design and manage the production of printed materials, digital content, packaging, advertising, signage systems and corporate identification (logos). The industry includes graphic designers exclusively engaged in generating drawings and illustrations that require technical accuracy or interpretative skills. Architectural, engineering, computer system and set design services form their own industries.

Industry Products
Graphic designSignwritingInterior designOther services
 
Industry Activities
Commercial artFashion designGraphic designInterior designJewellery designSignwritingTextile designTicket writingWebsite design


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