Industry Analysis & Industry Trends
Graphic designers depend on advertisers for a large share of their income. Design firms and freelance designers have benefited from the increasing willingness of advertising firms and the internal marketing departments of companies to outsource visual design work to external experts. This trend has driven strong revenue growth over the past decade, mostly from the provision of graphic design and signwriting services. However, as with other sectors of the economy, industry revenue growth was interrupted by the global financial crisis.
In 2008-09 and 2009-10, the Specialised Design Services industry followed the Advertising Agencies industry into decline, as companies brought their marketing work in-house and cut or delayed advertising expenditure... purchase to read more
Industry Report - Industry Analysis Chapter
Revenue growth for the Specialised Design Services industry follows trends in advertising volumes. Advertisers purchase graphic design and signwriting services from the industry. The industry's performance is influenced by trends in promotional activities, corporate and product imaging, websites, and internet-based activities. The industry was not spared during the global financial crisis, with a slump in advertising adversely affecting graphic designers. As corporations struggled to stay afloat, marketing spending was severely slashed, resulting in a contraction in industry revenue in 2008-09 and 2009-10. Profit margins were also hit, but have since fully recovered. This recovery has contributed to moderate growth in the industry over the five years through 2014-15... purchase to read more