Industry Analysis & Industry Trends
Companies operating in the Specialised Design Services industry provide a range of design services for clients across many industries. Clients often require graphic designers to design logos, brochures, leaflets, advertising material, websites and other products. A large proportion of industry demand is driven by the downstream Advertising Agencies industry. Design firms and freelance designers have benefited from the increasing willingness of advertising firms and other companies' internal marketing departments to outsource visual design work. This trend has driven steady revenue growth over the past five years, particularly for interior designers and web designers, with slower growth for graphic design and signwriting services... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The industry is in the mature stage of its life cycle. Industry value added (the industry's contribution to national GDP) is projected to grow at an annualised rate of 2.5% over the 10 years through 2020-21. This is slightly below Australia's expected GDP growth over the same years of 2.8% per annum. This shows that the industry will account for a smaller proportion of the national economy in 2020-21 than it did in 2010-11.
While graphic designers are opening up new markets via web-based activities and growth forecasts are solid, the industry is expected to consolidate and external competition is likely to grow. The potential market for graphic designers will further expand with the introduction of more interactive forms of communication, especially in multimedia... purchase to read more