Industry Analysis & Industry Trends
Graphic designers depend on advertisers for their income. Design firms and freelance designers have benefited from the increasing willingness of advertising firms and the internal marketing departments of companies to outsource visual design work to external experts. This trend has driven strong revenue growth over the past decade. However, as with other sectors of the economy, industry revenue growth was interrupted by the global financial crisis.
In 2008-09 and 2009-10, the Specialised Design Services industry followed the Advertising Agencies industry into decline, as companies brought their marketing work in-house and cut or delayed advertising expenditure. The industry continues its climb from a bottomed-out market, with revenue expected to grow by 3.2%... purchase to read more
Industry Report - Industry Key Buyers Chapter
The industry has a low level of market share concentration, with the largest operator earning an estimated 0.6% of industry revenue. Average revenue per establishment is expected to reach $270,000 in 2013-14. When compared with the estimated $15.2 million generated by Clemenger, the average industry establishment is small. According to the Australian Bureau of Statistics, in 2011-12, an estimated 66.4% of operators were individual owner-operators, 32.1% had between one and 19 employees and 1.5% had 20 to 200 employees.
Acquisition activity by non-industry firms is increasing market competition. In May 2011, Deloitte purchased Aqua Media to create Deloitte Digital, which offers present Deloitte clients a full in-house creative design team... purchase to read more