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Specialised Design Services in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Specialised Design Services Market Research Report | ANZSIC M6924 | Nov 2014

Growth by design: A resurgence in the advertising market will boost industry revenue

IBISWorld’s Specialised Design Services market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Revenue
$5bn
Annual Growth 10-15
3.2%
Annual Growth 15-20
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Profit
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Employment
24,362
Businesses
13,775
Industry Analysis & Industry Trends

Graphic designers depend on advertisers for a large share of their income. Design firms and freelance designers have benefited from the increasing willingness of advertising firms and the internal marketing departments of companies to outsource visual design work to external experts. This trend has driven strong revenue growth over the past decade, mostly from the provision of graphic design and signwriting services. However, as with other sectors of the economy, industry revenue growth was interrupted by the global financial crisis.

In 2008-09 and 2009-10, the Specialised Design Services industry followed the Advertising Agencies industry into decline, as companies brought their marketing work in-house and cut or delayed advertising expenditure... purchase to read more

Industry Report - Starting a New Business Chapter

The barriers to entering this industry are low, as evidenced by the lack of major players and the large number of small business operators. Some services provided by this industry, such as signwriting, require larger capital costs and therefor have higher barriers to entry than some other services.

New entrants are increasingly being required to have an appropriate tertiary qualification from a university or TAFE institute. These classes have expanded interest and skills in this area, particularly in the use of computer-aided graphic design. However, the expansion of tertiary design courses has led to an oversupply of graphic design graduates relative to the number of available industry positions... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Specialised Design Services Industry?

Companies in this industry plan, design and manage the production of printed materials, digital content, packaging, advertising, signage systems and corporate identification (logos). The industry includes graphic designers exclusively engaged in generating drawings and illustrations that require technical accuracy or interpretative skills. Architectural, engineering, computer system and set design services form their own industries.

Industry Products
Graphic designSignwritingInterior designOther services
 
Industry Activities
Commercial artFashion designGraphic designInterior designJewellery designSignwritingTextile designTicket writingWebsite design


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