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Specialised Design Services in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Specialised Design Services Market Research Report | ANZSIC M6924 | Jun 2014

Going digital: Growth in online advertising and mobile applications boosts industry revenue

IBISWorld’s Specialised Design Services market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Revenue
$4bn
Annual Growth 09-14
2.4%
Annual Growth 14-19
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Profit
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Employment
23,884
Businesses
14,339
Industry Analysis & Industry Trends

Graphic designers depend on advertisers for a large share of their income. Design firms and freelance designers have benefited from the increasing willingness of advertising firms and the internal marketing departments of companies to outsource visual design work to external experts. This trend has driven strong revenue growth over the past decade, mostly from the provision of graphic design and signwriting services. However, as with other sectors of the economy, industry revenue growth was interrupted by the global financial crisis.

In 2008-09 and 2009-10, the Specialised Design Services industry followed the Advertising Agencies industry into decline, as companies brought their marketing work in-house and cut or delayed advertising expenditure... purchase to read more

Industry Report - Industry Investment Chapter

Industry capital intensity is determined by the ratio of labour to capital costs. The Specialised Design Services industry has a low level of capital intensity, for every dollar spent on capital, $9.97 is spent on wages.

The industry is skill, creative and knowledge intensive. Like similar industries, it requires a high degree of labour input associated with servicing clients and their needs, from meetings and preparing initial designs and concepts for approval, through to final production. Often the work is subject to tight budget and time constraints.

Most industry firms use computer hardware and software to aid the production process... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Specialised Design Services Industry?

Companies in this industry plan, design and manage the production of printed materials, digital content, packaging, advertising, signage systems and corporate identification (logos). The industry includes graphic designers exclusively engaged in generating drawings and illustrations that require technical accuracy or interpretative skills. Architectural, engineering, computer system and set design services form their own industries.

Industry Products
Graphic designSignwritingInterior designOther services
 
Industry Activities
Commercial artFashion designGraphic designInterior designJewellery designSignwritingTextile designTicket writingWebsite design


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