Industry Analysis & Industry Trends
Graphic designers depend on advertisers for a large share of their income. Design firms and freelance designers have benefited from the increasing willingness of advertising firms and the internal marketing departments of companies to outsource visual design work to external experts. This trend has driven strong revenue growth over the past decade, mostly from the provision of graphic design and signwriting services. However, as with other sectors of the economy, industry revenue growth was interrupted by the global financial crisis.
In 2008-09 and 2009-10, the Specialised Design Services industry followed the Advertising Agencies industry into decline, as companies brought their marketing work in-house and cut or delayed advertising expenditure... purchase to read more
Industry Report - Industry Products Chapter
The industry provides a wide range of services to customers of differing needs. The wide range of services means that most businesses do not cover the entire industry. The skills of workers in the industry are usually limited to a subset of industry services.
The largest segment in the industry is graphic design services, which involve producing images for customers. This segment is now almost exclusively done using computer software. Graphic design services also include digital-image database archiving and management, 3-D imaging for package design, large-format printing, digital photography, workflow management consulting services and various graphics arts consulting services. Relatively few players provide these services... purchase to read more