Industry Analysis & Industry Trends
Graphic designers depend on advertisers for a large share of their income. Design firms and freelance designers have benefited from the increasing willingness of advertising firms and the internal marketing departments of companies to outsource visual design work to external experts. This trend has driven strong revenue growth over the past decade, mostly from the provision of graphic design and signwriting services. However, as with other sectors of the economy, industry revenue growth was interrupted by the global financial crisis.
In 2008-09 and 2009-10, the Specialised Design Services industry followed the Advertising Agencies industry into decline, as companies brought their marketing work in-house and cut or delayed advertising expenditure... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The industry is in the mature stage of its life cycle. Industry value added is forecast to grow at an annualised rate of 4.1% over the 10 years through 2019-20, outperforming real GDP, which is expected to grow at an annualised rate of 2.7% over the same period. Much of this outperformance is due to starting at a low base during 2009-10, when the industry had not yet recovered from a decline in demand due to the global financial crisis. While graphic designers are opening up new markets via web-based activities and growth forecasts are buoyant, the industry is expected to consolidate and external competition is likely to grow... purchase to read more