Industry Analysis & Industry Trends
Graphic designers depend on advertisers for a large share of their income. Design firms and freelance designers have benefited from the increasing willingness of advertising firms and the internal marketing departments of companies to outsource visual design work to external experts. This trend has driven strong revenue growth over the past decade, mostly from the provision of graphic design and signwriting services. However, as with other sectors of the economy, industry revenue growth was interrupted by the global financial crisis.
In 2008-09 and 2009-10, the Specialised Design Services industry followed the Advertising Agencies industry into decline, as companies brought their marketing work in-house and cut or delayed advertising expenditure... purchase to read more
Industry Report - Industry Key Buyers Chapter
The Specialised Design Services industry has a low level of market share concentration, with the largest operator expected to account for less than 1.0% of industry revenue. The average enterprise is expected to account for less than $340,000 in 2014-15 and employ only 1.8 people. According to the Australian Bureau of Statistics, in 2012-13, 65.8% of operators were individual owner-operators, 33.4% had between one and 19 employees and 0.9% had 20 to 200 employees. The prevalence of small businesses in the industry is due to the freelance nature of much of the work in the industry. Larger firms are more dominant in some services, such as signwriting, where larger capital costs create economies of scale.
Acquisition activity by non-industry firms is increasing market competition... purchase to read more