Industry Analysis & Industry Trends
Graphic designers depend on advertisers for a large share of their income. Design firms and freelance designers have benefited from the increasing willingness of advertising firms and the internal marketing departments of companies to outsource visual design work to external experts. This trend has driven strong revenue growth over the past decade, mostly from the provision of graphic design and signwriting services. However, as with other sectors of the economy, industry revenue growth was interrupted by the global financial crisis.
In 2008-09 and 2009-10, the Specialised Design Services industry followed the Advertising Agencies industry into decline, as companies brought their marketing work in-house and cut or delayed advertising expenditure... purchase to read more
Industry Report - Industry Locations Chapter
Industry establishments are evenly spread across Australia and generally match the distribution of the national population. However, New South Wales has 38.5% of industry establishments and only 32.2% of Australia's population, a 6.3 percentage point discrepancy. This is because the primary location for industry establishments is in Sydney due to its position as the commercial and business capital of Australia and because most of Australia's large companies are headquartered in the state. Furthermore, many of the nation's largest newspapers and magazines are located in New South Wales.
Although Queensland and Western Australia contain major mining and resources companies, these companies invest less in advertising expenditure... purchase to read more