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Specialised Design Services in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Specialised Design Services Market Research Report | ANZSIC M6924 | Jun 2014

Going digital: Growth in online advertising and mobile applications boosts industry revenue

IBISWorld’s Specialised Design Services market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Revenue
$4bn
Annual Growth 09-14
2.4%
Annual Growth 14-19
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Profit
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Employment
23,884
Businesses
14,339
Industry Analysis & Industry Trends

Graphic designers depend on advertisers for a large share of their income. Design firms and freelance designers have benefited from the increasing willingness of advertising firms and the internal marketing departments of companies to outsource visual design work to external experts. This trend has driven strong revenue growth over the past decade, mostly from the provision of graphic design and signwriting services. However, as with other sectors of the economy, industry revenue growth was interrupted by the global financial crisis.

In 2008-09 and 2009-10, the Specialised Design Services industry followed the Advertising Agencies industry into decline, as companies brought their marketing work in-house and cut or delayed advertising expenditure... purchase to read more

Industry Report - Industry Analysis Chapter

Revenue growth for the Specialised Design Services industry mimics trends in advertising volumes. Advertisers purchase graphic design and signwriting services from the industry. The industry's performance is influenced by trends in promotional activities, corporate and product imaging, websites and internet-based activities. The industry was not spared by the global financial crisis, with a slump in advertising adversely affecting graphic designers. As corporations struggled to stay afloat, marketing spending was severely slashed, resulting in a contraction in industry revenue in 2008-09 and 2009-10. Profit margins were also hit, however, they have since fully recovered... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Specialised Design Services Industry?

Companies in this industry plan, design and manage the production of printed materials, digital content, packaging, advertising, signage systems and corporate identification (logos). The industry includes graphic designers exclusively engaged in generating drawings and illustrations that require technical accuracy or interpretative skills. Architectural, engineering, computer system and set design services form their own industries.

Industry Products
Graphic designSignwritingInterior designOther services
 
Industry Activities
Commercial artFashion designGraphic designInterior designJewellery designSignwritingTextile designTicket writingWebsite design


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