Industry Analysis & Industry Trends
Companies in the Specialised Design Services industry provide a range of professional design services for clients across many industries. Clients often require graphic designers to design logos, brochures, leaflets, advertising material, websites and other products. A large proportion of industry demand is driven by the downstream Advertising Agencies industry. Design firms and freelance designers have benefited from the increasing willingness of advertising firms and other companies' internal marketing departments to outsource visual design work. This trend has driven steady revenue growth over most of the past five years, particularly for interior designers and web designers, with slower growth for graphic design and signwriting services... purchase to read more
Industry Report - Industry Analysis Chapter
Firms in the industry provide specialised and professional design services, such as graphic design, interior design and signwriting, for fashion, jewellery, textiles and websites. As graphic design is the industry’s main service segment, revenue growth generally follows advertising volumes. Trends in promotional activities, corporate and product imaging, websites, and internet-based activities also influence the industry’s performance from year to year.
Revenue and profit changes
A shift towards digital media advertising has offset declining demand for print media work in the past five years. Demand for graphic design and interior design services continues to be strong... purchase to read more