Specialised Design Services in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Specialised Design Services Market Research Report | ANZSIC M6924 | Nov 2013

Digital design demand: Increasing demand for web and mobile application design drives growth

IBISWorld’s Specialised Design Services market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Annual Growth 09-14
Annual Growth 14-19
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Industry Analysis & Industry Trends

Graphic designers depend on advertisers for their income. Design firms and freelance designers have benefited from the increasing willingness of advertising firms and the internal marketing departments of companies to outsource visual design work to external experts. This trend has driven strong revenue growth over the past decade. However, as with other sectors of the economy, industry revenue growth was interrupted by the global financial crisis.

In 2008-09 and 2009-10, the Specialised Design Services industry followed the Advertising Agencies industry into decline, as companies brought their marketing work in-house and cut or delayed advertising expenditure. The industry continues its climb from a bottomed-out market, with revenue expected to grow by 3.2%... purchase to read more

Industry Report - Industry Analysis Chapter

Revenue growth for the Specialised Design Services industry mimics trends in advertising volumes. The industry's performance is influenced by trends in promotional activities, corporate and product imaging, websites and internet-based activities. The industry was not spared by the global financial crisis, with a slump in advertising adversely affecting graphic designers. As corporations struggled to stay afloat, marketing spending was severely slashed, resulting in a contraction in industry revenue in 2008-09 and 2009-10. Profit margins were also hit and fell to 1.2% of revenue in 2009-10. However, they have since recovered.

Due to persistent weakness in the global economy, the design economy will continue to tread cautiously in 2013-14... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Specialised Design Services Industry?

Companies in this industry plan, design and manage the production of printed materials, digital content, packaging, advertising, signage systems and corporate identification (logos). The industry includes graphic designers exclusively engaged in generating drawings and illustrations that require technical accuracy or interpretative skills.

Industry Products
Commercial artGraphic designWeb page and mobile application designOther services
Industry Activities
Commercial artFashion designGraphic designInterior designJewellery designSignwritingTextile designTicket writingWebsite design

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