Industry Analysis & Industry Trends
Graphic designers depend on advertisers for a large share of their income. Design firms and freelance designers have benefited from the increasing willingness of advertising firms and the internal marketing departments of companies to outsource visual design work to external experts. This trend has driven strong revenue growth over the past decade, mostly from the provision of graphic design and signwriting services. However, as with other sectors of the economy, industry revenue growth was interrupted by the global financial crisis.
In 2008-09 and 2009-10, the Specialised Design Services industry followed the Advertising Agencies industry into decline, as companies brought their marketing work in-house and cut or delayed advertising expenditure... purchase to read more
Industry Report - Starting a New Business Chapter
The barriers to entering this industry are low, as evidenced by the lack of major players and the large number of small business operators. Some services provided by this industry, such as signwriting, require larger capital costs and therefor have higher barriers to entry than some other services.
New entrants are increasingly being required to have an appropriate tertiary qualification from a university or TAFE institute. These classes have expanded interest and skills in this area, particularly in the use of computer-aided graphic design. However, the expansion of tertiary design courses has led to an oversupply of graphic design graduates relative to the number of available industry positions... purchase to read more