Industry Analysis & Industry Trends
The Software Publishing industry has sustained steady growth over the past five years, underpinned by increased online connectivity and the emergence of new technology. Smartphones, tablets and high-speed internet access have led to the development of new software that substantially enhances the use of the new hardware. Smartphones can now hold games and software with a variety of purposes. Software purchases have bounced back from their sudden decline during the economic downturn. Industry revenue is forecast to expand by an annualised 4.1% in the five years through 2014-15. Revenue is projected to rise by 4.8% in 2014-15, to reach $1.5 billion.
The industry faces strong external competition from large foreign software publishers such as Microsoft... purchase to read more
Industry Report - Industry Products Chapter
Due to the flexibility and wide range of functions that computer-based systems are capable of, the range of software published in Australia is vast. Industry software products cater to a range of segments with varying needs, such as businesses and households. Given strong external competition, the industry has typically focused on software products that cater to local requirements, such as accounting software.
Since a large amount of software is imported into Australia, the Software Publishing industry tends to focus on producing software that is regional in focus, in a popular genre or easy to produce... purchase to read more