Industry Analysis & Industry Trends
The Software Publishing industry has grown steadily over the past five years, underpinned by increased online connectivity and the emergence of new technology. Increased access to high-speed internet has encouraged the development of software to take advantage of new hardware, such as smartphones and tablets. In particular, software development for smartphones and tablets has grown strongly, with new products being developed to carry out functions that were once the domain of PCs and gaming consoles. Industry revenue is expected to rise by an annualised 4.1% over the five years through 2014-15. This growth includes a projected increase of 4.8% in 2014-15, to reach $1.5 billion.
The industry faces strong external competition from large foreign software publishers such as Microsoft... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
This Software Publishing industry is currently in the growth phase of its economic life cycle. Industry value added (IVA), which measures the industry's contribution to the economy, is expected to grow at an annualised rate of 4.7% over the 10 years through 2019-20. This growth represents a significant outperformance of Australian GDP, which is forecast to rise by an annualised 2.7% over the 10 year period. This growth is being pushed primarily by the high rate of technological change, with smartphones, cloud-based solutions and high-speed internet access driving new technologies and capabilities.
The number of new players in the industry is increasing, and barriers of entry are dropping... purchase to read more