Industry Analysis & Industry Trends
The Software Publishing industry has sustained steady growth over the past five years, underpinned by increased online connectivity and the emergence of new technology. Smartphones, tablets and high-speed internet access have led to the development of new software that substantially enhances the use of the new hardware. Smartphones can now hold games and software with a variety of purposes. Software purchases have bounced back from their sudden decline during the economic downturn. Industry revenue is forecast to expand by an annualised 4.1% in the five years through 2014-15. Revenue is projected to rise by 4.8% in 2014-15, to reach $1.5 billion.
The industry faces strong external competition from large foreign software publishers such as Microsoft... purchase to read more
Industry Report - Industry Investment Chapter
Software publishing is a labour-intensive industry. For every dollar spent on capital, an estimated $16.05 is spent on labour. The industry uses a wide array of highly skilled employees and has relatively few capital expenses. The capital goods required for the industry are mainly office space, computers, and some networking capacity. Some industry players have opted to outsource select development functions to low-cost countries in order to further strengthen margins and slightly constrain high wage expenses. The large industry players, such as Atlassian, maintain development teams in technology hubs such as San Francisco, enabling them to access a broader technical talent pool... purchase to read more