Industry Analysis & Industry Trends
The Software Publishing industry has sustained steady growth over the past five years, underpinned by increased online connectivity and the emergence of new technology. Smartphones, tablets and high-speed internet access have led to the development of new software that substantially enhances the use of the new hardware. Smartphones can now hold games and software with a variety of purposes. Software purchases have bounced back from their sudden decline during the economic downturn. Industry revenue is forecast to expand by an annualised 4.1% in the five years through 2014-15. Revenue is projected to rise by 4.8% in 2014-15, to reach $1.5 billion.
The industry faces strong external competition from large foreign software publishers such as Microsoft... purchase to read more
Industry Report - Industry Key Buyers Chapter
Software publishing in Australia has a low level of market share concentration. The wide variety of software that publishers produce makes it difficult for companies to pursue mass-market dominance when software development skills are severely limited, and this keeps concentration low. Concentration has decreased over the past five years as information and marketing companies have entered the industry by creating and distributing smartphone applications. Some software segments, however, are highly concentrated. Accounting software in particular is dominated by the major players MYOB and Reckon... purchase to read more