Industry Analysis & Industry Trends
Over the past five years, the Software Publishing industry in Australia has had to go through some remodelling. The global financial crisis fostered cautiousness in household and business capital expenditure. Businesses and households prioritised saving over spending due to the general economic conditions. The drop in spending caused a mass exodus of smaller firms from the industry and some downsizing and consolidation at the peak of the crisis.
However, this uncertainty was counterbalanced by the emergence of new technology. Smartphones, tablets and high-speed internet access have led to the development of new software that substantially enhances the use of the new hardware... purchase to read more
Industry Report - Industry Key Buyers Chapter
Software publishing in Australia has a low level of market share concentration. The two largest firms in the industry currently account for just over 15%. The wide variety of software that publishers produce makes it difficult for companies to pursue mass market dominance when software development skills are severely limited, and this keeps concentration low. Concentration has furthermore decreased over the past five years as information and marketing companies have decided to enter the industry by creating and distributing smartphone applications. Some software segments, however, are highly concentrated. Accounting software in particular is dominated by the industry leaders MYOB and Reckon... purchase to read more