Industry Analysis & Industry Trends
The Software Publishing industry has sustained steady growth over the past five years, underpinned by increased online connectivity and the emergence of new technology. Smartphones, tablets and high-speed internet access have led to the development of new software that substantially enhances the use of the new hardware. Smartphones can now hold games and software with a variety of purposes. Software purchases have bounced back from their sudden decline during the economic downturn. Industry revenue is forecast to expand by an annualised 4.1% in the five years through 2014-15. Revenue is projected to rise by 4.8% in 2014-15, to reach $1.5 billion.
The industry faces strong external competition from large foreign software publishers such as Microsoft... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
This industry is growing. Over the 10 years through 2019-20, industry value added is expected to grow at an annualised rate of 4.7%, significantly higher than the expected growth in GDP over the same period (2.7% annualised). This growth is being pushed primarily by the high rate of technological change, with smartphones, cloud-based solutions and high-speed internet access driving new technologies and capabilities. The number of new players is increasing, and barriers of entry are dropping. This is partly due to the rising popularity of new technology software marketplaces that do not require high levels of investment into development, like Xbox Live Arcade and the iTunes Store... purchase to read more