Industry Analysis & Industry Trends
The Software Publishing industry has sustained steady growth over the past five years, underpinned by increased online connectivity and the emergence of new technology. Smartphones, tablets and high-speed internet access have led to the development of new software that substantially enhances the use of the new hardware. Smartphones can now hold games and software with a variety of purposes. Software purchases have bounced back from their sudden decline during the economic downturn. Industry revenue is forecast to expand by an annualised 4.1% in the five years through 2014-15. Revenue is projected to rise by 4.8% in 2014-15, to reach $1.5 billion.
The industry faces strong external competition from large foreign software publishers such as Microsoft... purchase to read more
Industry Report - Starting a New Business Chapter
The industry has moderate barriers to entry. However, these barriers vary widely depending on the type of product that the potential entrant intends to publish and the platform it is aimed at. The rising popularity of smartphones has created an easy, low-cost path to entry for many publishers. However, this avenue is plagued by high levels of competition. On the other hand, software that is intended to be used as a platform for many people or applications, such as operating systems or database management systems, requires high levels of investment and is consequently restricted to larger players. Even beyond these high levels of investment, operating systems also require a wide range of compatible software to be available for the platform in order for it to be deemed usable... purchase to read more