Industry Analysis & Industry Trends
The Sports Instructors industry has experienced moderate growth over the past five years as it faces extensive competition from the general fitness industry. Sports participation has declined in Australia and an increasing amount of participants are turning to non-organised sport as time constraints and low discretionary income over the period have provided disincentive for the industry. Health consciousness declined during the global financial crisis, particularly in 2008-09 as pressing financial constraints took precedence for consumers. The industry also benefited from increased capital expenditure from state and local government over the past five years as the government responded to faltering private investment. The industry has grown by a compound annual rate of 1.0%... purchase to read more
Industry Report - Industry Investment Chapter
The Sports Instructors industry is characterised by a low level of capital intensity, value added generally coming from the knowledge level of coaches that is able to be passed down rather than other systems. Currently, $14.88 of labour is required per $1 of capital invested. The industry however does have a relatively high depreciation rate, as weights and a variety of equipment is required. Some sports in particular in addition have a higher replacement rate for items due to new products being released frequently.
The level of capital required however varies greatly depending on the sport. Sports such as soccer and Australian Rules football generally require less capital, as coaches focus more on ball skills and athletic ability... purchase to read more