Industry Analysis & Industry Trends
The Sports Instructors industry has been adversely affected by the global financial crisis over the past five years. The global financial crisis resulted in subdued growth in discretionary income and a rapid rise in the household savings ratio, preventing consumers from sport participation and spending on non-essential sports instruction. This was partially offset by a rise in available leisure time as demand for labour throughout the economy dropped. Subdued growth was also the result of strong competition from gyms, fitness centres and general fitness activities such as walking and running. These factors have resulted in the industry undergoing slow growth at a compound annual rate of 1.4% over the five years through 2013-14, to total $799.2 million. Low growth of 1.1%... purchase to read more
Industry Report - Industry Investment Chapter
The Sports Instructors industry is characterised by a low level of capital intensity. The value provided by sports instructors generally comes from the knowledge and skills imparted to participants. The industry is estimated to spend $8.87 on wages for every dollar invested in capital. The level of capital equipment required depends on the equipment an instructor needs to provide. While many participants will bring their own equipment, hire equipment available for participants is a capital expense to sports instructors.
The level of capital required also greatly depends on the sport involved. Sports such as soccer, basketball, netball and Australian Rules football generally require less capital, as coaches focus more on ball skills and athletic ability... purchase to read more