Industry Analysis & Industry Trends
The Sports Instructors industry has grown steadily over the past five years. Rising discretionary income over the past five years has resulted in consumers becoming more comfortable spending their income on non-essential products and services such as sporting lessons, although some of this extra income has been put towards payment for substitute forms of exercise. Strong competition from gyms, fitness centres and general fitness activities such as walking and running has limited revenue growth to a forecast compound annual rate of 1.0% over the five years through 2014-15, to reach $813.0 million. Similarly, growth of 0.9% is forecast for the current year... purchase to read more
Industry Report - Industry Investment Chapter
The Sports Instructors industry is characterised by a low level of capital intensity. The value provided by sports instructors generally comes from the knowledge and skills imparted to participants. The industry is estimated to invest $0.11 in capital for every dollar spent on wages. The level of capital equipment required depends on the equipment an instructor needs to provide. While many participants will bring their own equipment, hire equipment available for participants is a capital expense to sports instructors.
The level of capital required also greatly depends on the sport involved. Sports such as soccer, basketball, netball and Australian Rules football generally require less capital, as coaches focus more on ball skills and athletic ability... purchase to read more