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Floriculture Production in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Floriculture Production Market Research Report | ANZSIC A0116 | Mar 2016

Gone to seed: Low domestic demand and high import competition reduce industry revenue

IBISWorld’s Floriculture Production market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
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Industry Analysis & Industry Trends

The Floriculture Production industry has struggled with adverse trading conditions over the past five years. It has faced stagnant demand from Australian consumers, rising import penetration and dwindling export earnings. Cut flowers are considered discretionary items, and traditional flower arrangements may be readily substituted with other products such as chocolates, gift vouchers and charity donations.

The industry is projected to generate revenue of $345.5 million in 2015-16, up by 0.6% on the previous year due to the improvement in consumer sentiment and household discretionary income. However, revenue will be constrained by the decline in sales by the downstream Flower Retailing industry... purchase to read more

Industry Report - Industry Key Buyers Chapter

The industry has a highly fragmented structure and a low degree of ownership concentration. The majority of flower growing establishments are family run farms, and the four largest firms together account for about one-quarter of annual industry revenue.

The majority of businesses have no paid employees (58.4%) and typically comprise only working proprietors and partners. A substantial share of enterprises earn less than $50,000 in annual revenue (35.7%), which underlines the very small scale operations of some industry participants.

The industry includes several larger enterprises are vertically integrated businesses which often have their own wholesaling and retailing operations... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Floriculture Production Industry?

Companies in the industry grow or produce cut flowers, foliage and seeds, either outdoors or in greenhouses, cold frames, cloth or lath houses.

Industry Products
Traditional flowersWildflowersSeed growing
Industry Activities
Display foliage growing (undercover and outdoors)Flower growing (undercover and outdoors)Orchid growing (undercover)Calla lily growing (outdoor)Hydrangea growing (outdoors)Peony growing (outdoor)Flower seed growing (undercover and outdoors)

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