Industry Analysis & Industry Trends
The Floriculture Production industry has struggled with adverse trading conditions over the past five years. It has faced stagnant demand from Australian consumers, rising import penetration and dwindling export earnings. Cut flowers are considered discretionary items, and traditional flower arrangements may be readily substituted with other products such as chocolates, gift vouchers and charity donations.
The industry is projected to generate revenue of $345.5 million in 2015-16, up by 0.6% on the previous year due to the improvement in consumer sentiment and household discretionary income. However, revenue will be constrained by the decline in sales by the downstream Flower Retailing industry... purchase to read more
Industry Report - Industry Key Buyers Chapter
The industry has a highly fragmented structure and a low degree of ownership concentration. The majority of flower growing establishments are family run farms, and the four largest firms together account for about one-quarter of annual industry revenue.
The majority of businesses have no paid employees (58.4%) and typically comprise only working proprietors and partners. A substantial share of enterprises earn less than $50,000 in annual revenue (35.7%), which underlines the very small scale operations of some industry participants.
The industry includes several larger enterprises are vertically integrated businesses which often have their own wholesaling and retailing operations... purchase to read more