Forgot Password?

Floriculture Production in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Floriculture Production Market Research Report | ANZSIC A0116 | Mar 2016

Gone to seed: Low domestic demand and high import competition reduce industry revenue

IBISWorld’s Floriculture Production market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
Add to Cart
Add to Cart
Industry Analysis & Industry Trends

The Floriculture Production industry has struggled with adverse trading conditions over the past five years. It has faced stagnant demand from Australian consumers, rising import penetration and dwindling export earnings. Cut flowers are considered discretionary items, and traditional flower arrangements may be readily substituted with other products such as chocolates, gift vouchers and charity donations.

The industry is projected to generate revenue of $345.5 million in 2015-16, up by 0.6% on the previous year due to the improvement in consumer sentiment and household discretionary income. However, revenue will be constrained by the decline in sales by the downstream Flower Retailing industry... purchase to read more

Industry Report - Industry Locations Chapter

The industry is concentrated in Victoria, New South Wales and Queensland, which collectively account for 75.9% of enterprises. The distribution of enterprises broadly reflects the spread of the Australia's population and particularly the concentration in capital cities on the eastern seaboard. This is an important feature of the industry given that downstream buyers such as wholesalers and florists value growers that are located close to or that can deliver directly and rapidly to their business.

Victoria contains the lion's share of industry operations and accounts for 30.2% of enterprises. The climate in Victoria is conducive to growing numerous varieties of cut flowers, and greenhouse production is within close proximity to the Melbourne metropolitan market... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Floriculture Production Industry?

Companies in the industry grow or produce cut flowers, foliage and seeds, either outdoors or in greenhouses, cold frames, cloth or lath houses.

Industry Products
Traditional flowersWildflowersSeed growing
Industry Activities
Display foliage growing (undercover and outdoors)Flower growing (undercover and outdoors)Orchid growing (undercover)Calla lily growing (outdoor)Hydrangea growing (outdoors)Peony growing (outdoor)Flower seed growing (undercover and outdoors)

View Sample
Select Clients