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Floriculture Production in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Outdoor Floriculture Production Market Research Report | ANZSIC A0116 | Feb 2013

Stunted growth: Droopy consumer demand and higher competition impede revenue

IBISWorld’s Floriculture Production market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Revenue
$297m
Annual Growth 08-13
-5.7%
Annual Growth 13-18
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Profit
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Employment
2,482
Businesses
873
Industry Analysis & Industry Trends

Australia's Floriculture Production industry has struggled to grow over the past five years due to stagnant demand for flowers by Australian consumers, rising import competition and the inability to expand export markets. Australians traditionally have a low rate of flower consumption compared with consumers, for example, in the United States, Japan and Europe, who live in cooler climates and are more likely to purchase flowers due to spending greater time indoors. Nevertheless, domestic demand has been depressed by other factors over the past five years, including the high level of competition from substitute products for traditional flower-giving occasions such as chocolates, gift vouchers and charity donations... purchase to read more

Industry Report - Industry SWOT Analysis Chapter

The industry is in a decline phase of its life cycle, which is firstly indicated by expected falls in industry value added (IVA), enterprise and establishment numbers as well as stagnant consumption. Over the 10 years through 2017-18, IVA is expected to decline at an annualised 3.1% compared to annualised GDP growth of 2.4% over the same period. This highlights the industry's decreasing contribution to the overall economy and is a key characteristic of a decline.

Establishment numbers are also expected to decline by an annualised 2.8% over the 10-year period. This reflects the declining level of profitability in the industry due to rising import competition and also the increasing demand for lower end products from supermarkets... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Floriculture Production Industry?

Companies in this industry grow or produce cut flowers, foliage and seeds either outdoors or under the cover of greenhouses, cold frames, cloth or lath houses.

Industry Products
Traditional flowersWildflowersSeed growing
 
Industry Activities
Display foliage growing (under cover and outdoors)Flower growing (under cover and outdoors)Flower seed growing (under cover and outdoors)Orchid growing (under cover)Calla lily growing (outdoor)Hydrangea growing (outdoors)Peony growing (outdoor)


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