Industry Analysis & Industry Trends
The Floriculture Production industry has struggled with adverse trading conditions over the past five years. It has faced stagnant demand from Australian consumers, rising import penetration and dwindling export earnings. Cut flowers are considered discretionary items, and traditional flower arrangements may be readily substituted with other products such as chocolates, gift vouchers and charity donations.
The industry is projected to generate revenue of $345.5 million in 2015-16, up by 0.6% on the previous year due to the improvement in consumer sentiment and household discretionary income. However, revenue will be constrained by the decline in sales by the downstream Flower Retailing industry... purchase to read more
Industry Report - Industry Locations Chapter
The industry is concentrated in Victoria, New South Wales and Queensland, which collectively account for 75.9% of enterprises. The distribution of enterprises broadly reflects the spread of the Australia's population and particularly the concentration in capital cities on the eastern seaboard. This is an important feature of the industry given that downstream buyers such as wholesalers and florists value growers that are located close to or that can deliver directly and rapidly to their business.
Victoria contains the lion's share of industry operations and accounts for 30.2% of enterprises. The climate in Victoria is conducive to growing numerous varieties of cut flowers, and greenhouse production is within close proximity to the Melbourne metropolitan market... purchase to read more