Industry Analysis & Industry Trends
Australia's Floriculture Production industry has struggled to grow over the past five years due to stagnant demand for flowers by Australian consumers, rising import competition and the inability to expand export markets. Australians traditionally have a low rate of flower consumption compared with consumers, for example, in the United States, Japan and Europe, who live in cooler climates and are more likely to purchase flowers due to spending greater time indoors. Nevertheless, domestic demand has been depressed by other factors over the past five years, including the high level of competition from substitute products for traditional flower-giving occasions such as chocolates, gift vouchers and charity donations... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The industry is in a decline phase of its life cycle, which is firstly indicated by expected falls in industry value added (IVA), enterprise and establishment numbers as well as stagnant consumption. Over the 10 years through 2017-18, IVA is expected to decline at an annualised 3.1% compared to annualised GDP growth of 2.4% over the same period. This highlights the industry's decreasing contribution to the overall economy and is a key characteristic of a decline.
Establishment numbers are also expected to decline by an annualised 2.8% over the 10-year period. This reflects the declining level of profitability in the industry due to rising import competition and also the increasing demand for lower end products from supermarkets... purchase to read more