Industry Analysis & Industry Trends
The Floriculture Production industry has struggled with adverse trading conditions over the past five years. It has faced stagnant demand from Australian consumers, rising import penetration and dwindling export earnings. Cut flowers are considered discretionary items, and traditional flower arrangements may be readily substituted with other products such as chocolates, gift vouchers and charity donations.
The industry is projected to generate revenue of $345.5 million in 2015-16, up by 0.6% on the previous year due to the improvement in consumer sentiment and household discretionary income. However, revenue will be constrained by the decline in sales by the downstream Flower Retailing industry... purchase to read more
Industry Report - Industry Products Chapter
Traditional flowers account for the bulk of industry production and are generally produced under the cover of greenhouses, cold frames, and cloth or lath houses. Wildflowers are the second-largest segment and generally involve in-ground production. The industry's final product category involves seed production, which is generally produced under contract.
Traditional flowers include species such as roses, carnations, poppies, gerberas, freesias and chrysanthemums. These flowers are predominantly sold on the domestic market and are estimated to make up less than 5.0% of total exports... purchase to read more