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Flower Retailing in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Flower Retailing Market Research Report | ANZSIC G4274 | Dec 2012

Back to growth: Revenue growth blossoms after a wilted performance last year

IBISWorld’s Flower Retailing market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Revenue
$909m
Annual Growth 08-13
0.3%
Annual Growth 13-18
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Profit
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Employment
3,059
Businesses
1,950
Industry Analysis & Industry Trends

Only half of the cut flowers retailed in Australia are sold by the Flower Retailing industry. The other half are sold by other retailers, such as supermarkets, online stores and convenience stores. IBISWorld estimates that specialised flower retailers generate just under half the total retail value of cut flowers, both arranged and un-arranged, totalling $909.1 million in 2012-13.

Over the five years through 2012-13, industry revenue growth slowed to an annualised 0.3% due to the downturn in consumer sentiment and spending. Consumer confidence and spending behaviour was affected by the onset of the global financial crisis, which caused instability in the stock market and a significant slowdown in the Australian economy... purchase to read more

Industry Report - Industry Analysis Chapter

It has been five challenging years for Australia's Flower Retailing industry, with revenue forecast to grow at a compound rate of just 0.3% to total $909.1 million by the end of 2012-13. The two major factors contributing to the weak performance over the five-year period include the increasing dominance of Australia's two supermarket retailers over the floriculture supply chain and the adverse influence of the global economic downturn on consumer spending and confidence. Over 2012-13, consumer sentiment is expected to improve and the corresponding rise in disposable income levels are expected to boost revenue by 1.8% for the year... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Flower Retailing Industry?

This industry consists of stores that retail cut flowers or display foliage. Business in the industry purchase flowers from growers and sell these products directly to consumers, generally without developing or changing the product further except for arrangements. Most retailers in the industry undertake sales and administrative activities such as customer service, product merchandising, advertising, inventory control and cash handling.

Industry Products
Floral arrangementsCut flowersPlantsDelivery services and other merchandise
 
Industry Activities
Cut flowers retailingDisplay foliage retailingDried flowers retailingFlorist shop operation


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