Industry Analysis & Industry Trends
The Event Promotion and Management Services industry has grown at a steady rate over the past five years, benefiting from higher downstream demand from a wide range of businesses, industries and households. These include industry associations that host conferences for member organisations, government departments holding exhibitions for communities and households purchasing tickets for music concerts and major sporting events. Each of these markets requires event promotion and management services provided by the industry. With stable demand for industry services, industry revenue is projected to increase at a compound annual rate of 1.3% over the five years through 2015-16 to $3.0 billion. This includes a 3.3% increase in the current year as demand strengthens... purchase to read more
Industry Report - Industry Products Chapter
The roles of event manager and event promoter have become increasingly blurred. In concert touring, event promoters not only promote tours, but also act as the liaison between touring artists and venue operators. In this case, event managers' and event promoters' revenue is generated from ticket sales. On other occasions, the roles of the event manager and event promoter are distinct. Generally, there is less vertical integration where events are irregular, unlike flagship annual or bi-annual events where the manager's or promoter's main source of income is ticket revenue.
Event management services
Accounting for an estimated 45.0% of industry revenue in 2015-16, this segment includes exhibitions, conferences and other events that require the industry's services... purchase to read more