Event Promotion and Management Services in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Event Promotion and Management Services Market Research Report | ANZSIC N7299 | Nov 2014

Making a comeback: Revenue growth will return as market conditions improve

IBISWorld’s Event Promotion and Management Services market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Annual Growth 10-15
Annual Growth 15-20
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Industry Analysis & Industry Trends

The Event Promotion and Management Services industry has declined slowly over the past five years, having struggled in the aftermath of the global financial crisis. While economic conditions rebounded in 2009-10 with an uptick in business confidence and consumer sentiment, over the past five years, businesses have continued to rein in costs while consumers have continued to deleverage and save their money. Event attendance is typically non-essential, and the lack of discretionary spending was to the industry's detriment. Therefore, the industry underwent a slow but steady decline, with revenue forecast to fall by a compound annual 0.5% over the five years through 2014-15 to $3.9 billion. A similarly small revenue decline of 1.4% is forecast for the current year... purchase to read more

Industry Report - Starting a New Business Chapter

The various products and service lines have different levels of barrier to entry. Event promoters and event managers tend to have far lower barriers to entry than ticketing agencies. As event promotion and event management account for the majority of industry revenue, barriers to entry into the industry are considered to be low. These segments are heavily reliant on human capital investment, which means greater ease of entry as start-up costs are heavily reduced. Low barriers to entry are reflected in the high level of competition within the segment and the large number of non-employing businesses. While there is relative ease in entering the industry, the high level of competition from bigger, established players represents a barrier to success and profitability for new entrants... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Event Promotion and Management Services Industry?

The primary activities of industry participants are event management, event promotion and ticketing services. The industry also includes tourist information centre operations and fundraising on a commission or fee basis.

Industry Products
Event management servicesTicketing servicesEvent promotion servicesTourist information centre operationOther services
Industry Activities
Event managementSports ticketingSports, art and similar event promotion (without facilities)Theatre and concert bookingTourist information centre operationFundraising on commission or fee basis

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