Event Promotion and Management Services in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Event Promotion and Management Services Market Research Report | ANZSIC N7299 | Nov 2013

Show must go on: Revenue growth returns as consumer and business confidence rise

IBISWorld’s Event Promotion and Management Services market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Annual Growth 09-14
Annual Growth 14-19
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Industry Analysis & Industry Trends

The Event Promotion and Management Services industry is forecast to be worth $3.8 billion in 2013-14, up 1.1% for the year. This is in contrast to an expected annualised revenue decline of 0.5% over the past five years. The industry has fallen prey to the weak economic conditions that have afflicted the Australian economy in the aftermath of the global financial crisis. Spending on events is discretionary in nature, as hosting events and purchasing tickets are never essential. A combination of low business confidence, slow growth in household discretionary income and a steadily rising household savings ratio led to a gradual revenue decline for event managers, event promoters and ticketing agencies... purchase to read more

Industry Report - Industry Investment Chapter

Capital intensity for the industry is moderate, but varies across different segments. Industry operators are expected to spend only $4.24 on wages per $1.00 invested in capital in 2013-14. The majority of depreciation expenses occur in ticketing agencies, where there are high levels of capital investment in software and infrastructure to support online services. Capital intensity is much lower in event management and event promotion, but much of the revenue generated from events goes towards purchases – paying for the talent headlining an event. With a high proportion of purchases, wages take up a much smaller percentage of revenue than they otherwise would... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Event Promotion and Management Services Industry?

The primary activities of industry participants are event management, event promotion and ticketing services. The industry also includes tourist information centre operations and fundraising on commission or fee basis.

Industry Products
Event management servicesTicketing servicesEvent promotion servicesTourist information centre operationOther services
Industry Activities
Event managementSports ticketingSports, art and similar event promotion (without facilities)Theatre and concert bookingTourist information centre operationFundraising on commission or fee basis

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