Event Promotion and Management Services in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Event Promotion and Management Services Market Research Report | ANZSIC N7299 | Nov 2013

Show must go on: Revenue growth returns as consumer and business confidence rise

IBISWorld’s Event Promotion and Management Services market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Annual Growth 09-14
Annual Growth 14-19
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Industry Analysis & Industry Trends

The Event Promotion and Management Services industry is forecast to be worth $3.8 billion in 2013-14, up 1.1% for the year. This is in contrast to an expected annualised revenue decline of 0.5% over the past five years. The industry has fallen prey to the weak economic conditions that have afflicted the Australian economy in the aftermath of the global financial crisis. Spending on events is discretionary in nature, as hosting events and purchasing tickets are never essential. A combination of low business confidence, slow growth in household discretionary income and a steadily rising household savings ratio led to a gradual revenue decline for event managers, event promoters and ticketing agencies... purchase to read more

Industry Report - Industry Products Chapter

The roles of event manager and event promoter are increasingly blurred. In concert touring, event promoters not only promote tours, but also act as the liaison between touring artists and venue operators. In this case, event managers' and event promoters' revenue is generated from ticket sales. On other occasions, the roles of the event manager and event promoter are distinct. Generally, there is less vertical integration where events are irregular, unlike flagship annual or bi-annual events where the manager's or promoter's main source of income is ticket revenue.

Event management services

Event managers perform the grunt work and provide the solutions required to run an event... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Event Promotion and Management Services Industry?

The primary activities of industry participants are event management, event promotion and ticketing services. The industry also includes tourist information centre operations and fundraising on commission or fee basis.

Industry Products
Event management servicesTicketing servicesEvent promotion servicesTourist information centre operationOther services
Industry Activities
Event managementSports ticketingSports, art and similar event promotion (without facilities)Theatre and concert bookingTourist information centre operationFundraising on commission or fee basis

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