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Turf Growing in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Turf Growing Market Research Report | ANZSIC A0113 | May 2016

Grass is greener: Rising demand for artificial turf hurts industry revenue

IBISWorld’s Turf Growing market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Revenue
$218m
Annual Growth 11-16
-2.4%
Annual Growth 16-21
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Profit
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Employment
690
Businesses
247
Industry Analysis & Industry Trends

The Turf Growing industry has performed poorly over the past five years. Fluctuations in water availability have created volatile growing conditions for the industry. Consumer sentiment has remained volatile over the period, in response to changing global and domestic economic conditions. Consequently, consumers have frequently been unwilling to outlay income for new instant turf. Movements in the number of dwelling commencements and increasing high-density living have also played a role in the industry's weak performance. Industry revenue is forecast to decline at an annualised 2.4% over the five years through 2015-16, to total $217.6 million. Industry revenue is forecast to decrease by 0.3% during 2015-16... purchase to read more

Industry Report - Industry Key Buyers Chapter

The industry has a low level of market share concentration. The four largest turf-growing companies are estimated to account for less than 10.0% of industry revenue. The low level of market share concentration is due to the lack of economies of scale. Instead, operators tend to specialise in serving markets close to their establishment. This is because of the large transport costs associated with moving products that are low-value by weight. Additionally, turf is relatively perishable and cannot spend too long out of the ground before it begins to perish. The minimal differentiation between turf products also contributes to the level of market share concentration... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Turf Growing Industry?

Companies in the industry are primarily engaged in growing turf for transplanting in landscaped areas. This includes grass growing, turf growing and lawn seed growing. Operators plant, maintain and harvest turf farms. Landscapers, households, governments, sport venues, revegetation contractors, and plant hire and garden service providers then install the turf.

Industry Products
Green couchBlue couchBuffaloKikuyuZoysiaOther varieties
 
Industry Activities
Turf plantingTurf growingTurf harvesting


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