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Turf Growing in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Turf Growing Market Research Report | ANZSIC A0113 | May 2015

Turfed out: High-density inner-city living dampens demand for industry products

IBISWorld’s Turf Growing market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Revenue
$258m
Annual Growth 10-15
-0.8%
Annual Growth 15-20
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Profit
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Employment
767
Businesses
294
Industry Analysis & Industry Trends

The Turf Growing industry has performed poorly over the past five years. Fluctuations in water availability have created volatile growing conditions for the industry. Consumer sentiment has remained volatile over the period, in response to changing global and domestic economic conditions. Consequently, consumers have frequently been unwilling to outlay income for new instant turf. Movements in the number of dwelling commencements have also played a role in the industry's weak performance. Industry revenue is expected to post a decline of 0.8% annualised over the five years through 2014-15, to reach $258.1 million. However, revenue is expected to grow in 2014-15 due to improved water availability and an increase in dwelling commencements. Industry revenue is forecast to increase by 1.9%... purchase to read more

Industry Report - Industry Key Buyers Chapter

The industry has a low level of market share concentration. The four largest turf-growing companies are estimated to account for less than 10.0% of industry revenue. The low level of market share concentration is due to the lack of economies of scale. Instead, operators tend to specialise in serving markets close to their establishment. This is because of the large transport costs associated with moving products that are low-value by weight. Additionally, turf is relatively perishable and cannot spend too long out of the ground before it begins to perish. The low level of differentiation between turf products also contributes to the level of market share concentration... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Turf Growing Industry?

Companies in this industry grow turf for transplanting in landscaped areas. This includes grass growing, turf growing and lawn seed growing. Operators plant, maintain and harvest turf farms. Landscapers, households, governments, sport venues, revegetation contractors, and plant hire and garden service providers then install the turf.

Industry Products
Green couchBlue couchBuffaloKikuyuZoysiaOther varieties
 
Industry Activities
Turf plantingTurf growingTurf harvesting


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