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Turf Growing in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Turf Growing Market Research Report | ANZSIC A0113 | Oct 2014

The shrinking garden: High-density inner-city living dampens demand for turf

IBISWorld’s Turf Growing market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Revenue
$243m
Annual Growth 10-15
-1.1%
Annual Growth 15-20
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Profit
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Employment
767
Businesses
294
Industry Analysis & Industry Trends

Dry conditions in the past five years have stifled demand for turf products, as these conditions intensified maintenance costs for turf. Revenue for the Turf Growing industry is forecast to decline by an annualised 1.1% in the five years through 2014-15. This includes growth of 3.5% in 2014-15, to reach $243.0 million. Low annual rainfall during some years has made it difficult for turf growers to operate, as production costs have increased, further constraining profit margins. The industry is comprised of many small, non-employing enterprises, partly due to the industry's low barriers to entry and the absence of considerable economies of scale.

Dwelling commencements have been volatile over the past five years, but have generally trended upwards... purchase to read more

Industry Report - Industry Key Buyers Chapter

The industry has a low level of market share concentration. The four largest turf-growing companies are estimated to account for less than 10.0% of industry revenue. The low level of market share concentration is due to the lack of economies of scale. Instead, operators tend to specialise in serving markets close to their establishment. This is because of the large transport costs associated with moving products that are low-value by weight. The low level of differentiation between turf products also contributes to the level of market share concentration. Turf products are fairly homogenous, and the larger industry players are unable to significantly differentiate their brands in order to charge a premium... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Turf Growing Industry?

Companies in this industry grow turf for transplanting in landscaped areas. This includes grass growing, turf growing and lawn seed growing. Operators plant, maintain and harvest turf farms. Landscapers, households, governments, sport venues, revegetation contractors and plant hire and garden service providers can then install the turf.

Industry Products
Green couchBlue couchBuffaloKikuyuZoysia
 
Industry Activities
Turf plantingTurf growingTurf harvesting


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