Industry Analysis & Industry Trends
Stringent water restrictions following the drought have considerably constrained the performance of the industry over the past five years. Dry conditions over most of the past five years stifled demand for turf products, as they intensified maintenance costs for turf. The Turf Growing industry is forecast to decline by an annualised 2.5% in the five years through 2013-14. The industry is exhibiting signs of recovery, with revenue forecast to grow by 1.9% in 2013-14 to $232.9 million. Low levels of annual rainfall for majority of the past five years have made it difficult for turf growers to operate, and has induced the exit of less competitive operators... purchase to read more
Industry Report - Starting a New Business Chapter
The Turf Growing industry has low barriers to entry. The main barriers to entry are employee skill, economies of scale, supply contracts, capital costs and the trend of declining industry revenue for majority of the past five years. Potential entrants that wish to compete in the industry must acquire staff with the necessary skills to grow turf. The skills are relatively easy to acquire and expertise can come from a range of subcontracted or consulting agents.
The ability to acquire supply contracts can prevent the entry of new turf growers. Incumbent firms may already hold supply contracts with construction firms and landscapers. However, there is no such problem in terms of attracting business from homeowners... purchase to read more