Industry Analysis & Industry Trends
The Turf Growing industry has performed poorly over the past five years. Fluctuations in water availability have created volatile growing conditions for the industry. Consumer sentiment has remained volatile over the period, in response to changing global and domestic economic conditions. Consequently, consumers have frequently been unwilling to outlay income for new instant turf. Movements in the number of dwelling commencements have also played a role in the industry's weak performance. Industry revenue is expected to post a decline of 0.8% annualised over the five years through 2014-15, to reach $258.1 million. However, revenue is expected to grow in 2014-15 due to improved water availability and an increase in dwelling commencements. Industry revenue is forecast to increase by 1.9%... purchase to read more
Industry Report - Starting a New Business Chapter
The Turf Growing industry has low barriers to entry. The main barriers to entry are employee skill, economies of scale, supply contracts, capital costs and the trend of declining industry revenue for majority of the past five years. Potential entrants that wish to compete in the industry must acquire staff with the necessary skills to grow turf. The skills are relatively easy to acquire and expertise can come from a range of subcontracted or consulting agents.
The ability to acquire supply contracts can prevent the entry of new turf growers. Incumbent firms may already hold supply contracts with construction firms and landscapers. However, there is no such problem in terms of attracting business from homeowners... purchase to read more