Industry Analysis & Industry Trends
Over the past five years, the Photographic Equipment Retailing industry has been affected by tough trading conditions, with revenue expected to decline by an annualised 2.3% over the five years through 2013-14. Revenue has struggled due to declines in the average price of cameras, fierce competition from external players (such as general electrical stores and department stores), and growth in the volume of and demand for grey imports of camera products. The overall performance of the industry has also been driven by trends in real household disposable income, consumer sentiment, advances in product technology and features, and fluctuations in the number of domestic trips taken by Australian consumers. Industry revenue is forecast to post weak growth over 2013-14, rising by 0.4% to $705.0... purchase to read more
Industry Report - Starting a New Business Chapter
The industry has medium barriers to entry, and the trend is steady. Competition, both within and external to the industry may deter new players from entering the industry. Operators primarily competed on the basis of price, which is often the driven force behind consumer purchases. Other competing factors included product range and quality, promotions/discounts and the anticipated level of customer service.
The industry exhibits medium concentration, which negatively affected the level of market share available to new entrants. Existing operator account for a sizeable share of industry revenue and benefit financially from their extensive store networks, and brand awareness among consumer groups... purchase to read more