Photographic Equipment Retailing in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Photographic Equipment Retailing Market Research Report | ANZSIC G4221b | Jan 2016

Photo finish: Industry revenue declines as smartphones and tablets reduce demand

IBISWorld’s Photographic Equipment Retailing market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
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Industry Analysis & Industry Trends

The Photographic Equipment Retailing industry has faced tough trading conditions, with revenue expected to decline by an annualised 4.4% over the five years through 2015-16. Revenue has struggled due to declines in the average price of cameras, fierce competition from external players (such as general electrical and department stores), and growth in the volume of and demand for grey imports of camera products. Trends in real household discretionary income and consumer sentiment, advances in product technology and features, and international travel by Australians have also affected overall industry performance. Industry revenue is expected to decline in 2015-16, decreasing by 2.0% to $640.0 million... purchase to read more

Industry Report - Industry Key Buyers Chapter

The industry is characterised by a medium level of market share concentration, with the top two players accounting for more than 40% of the market. Existing players benefit from the brand recognition and reputation they have established for themselves over the course of their operations. As a result, competition across the industry and from external players is high. These factors may deter new players from entering the industry and gaining market share from existing operators. Furthermore, the industry's declining life cycle status suggests that new players need to offer a point of difference as the product market is well defined and largely saturated... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Photographic Equipment Retailing Industry?

Operators in the industry primarily retail photographic equipment including cameras, camcorders, projectors and photographic accessories. Products sold by the industry are sourced from wholesalers and sold to consumers via bricks-and-mortar stores or websites operated by industry players. Businesses that primarily trade as department stores, general electronic retailers or online-only operators are excluded from the industry.

Industry Products
Compact, SLR, DSLR and CSCBridging camerasCamcorders and accessoriesOther products and services
Industry Activities
Camera retailingPhotographic equipment retailingPhotographic film or paper retailingProjectors retailingDigital camera accessory retailingDigital photo printingVideo camera retailing

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