Industry Analysis & Industry Trends
The Photographic Equipment Retailing industry has faced tough trading conditions, with revenue expected to decline by an annualised 4.4% over the five years through 2015-16. Revenue has struggled due to declines in the average price of cameras, fierce competition from external players (such as general electrical and department stores), and growth in the volume of and demand for grey imports of camera products. Trends in real household discretionary income and consumer sentiment, advances in product technology and features, and international travel by Australians have also affected overall industry performance. Industry revenue is expected to decline in 2015-16, decreasing by 2.0% to $640.0 million... purchase to read more
Industry Report - Starting a New Business Chapter
The industry has medium barriers to entry, and the trend is steady. Competition, both internal and external may deter new players from entering the industry. Operators primarily compete on the basis of price, which is often the driving force behind consumer purchases. Other competing factors included product range and quality, promotions/discounts and the anticipated level of customer service.
The industry exhibits medium concentration, which negatively affects the level of market share available to new entrants. Existing operators account for a sizeable share of industry revenue and benefit financially from their extensive store networks, and brand awareness among consumer groups. The industry's declining life cycle status also presents a barrier to new entrants... purchase to read more