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Toy and Game Retailing in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Toy and Game Retailing Market Research Report | ANZSIC G4243 | May 2013

Changing game plan: Interactive toys and electronic games drive industry growth

IBISWorld’s Toy and Game Retailing market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Market Share of Companies

Associated Retailers

Toys "R" Us

Industry Statistics & Market Size

Revenue $2bn	Annual Growth 08-13 -0.5%	Annual Growth 13-18

Profit	Employment 5,351	Businesses 1,235

Industry Analysis & Industry Trends

Toy and game retailers are expected to be affected by difficult trading conditions over the five years through 2012-13, with revenue declining by an annualised 0.5%. Despite consumer demand for electronic and interactive toys, trading conditions for industry operators have been tough due to mounting competition. Sales have also been affected by annual fluctuations in real household disposable income, interest rates, consumer sentiment, the relative share of the total Australian population aged 14 years or younger and seasonal trends. The tough trading environment faced by operators has affected industry profit, with operators experiencing downwards pressure on margins due to strong price-based competition.

Industry sales are projected to rise by a modest 1.5% over 2012-13, to $1.66... purchase to read more

Industry Report - Industry Investment Chapter

Operators in the Toy and Game Retailing industry are subject to a low level of capital intensity. Capital expenditure for this industry includes expenditure on equipment and technology used by operators as part of the retail sale process. Key examples include store fixtures and fittings, cash registers and POS systems. Albeit from a low base, the capital intensity of the industry increased over the past five years owing to growth in the number of retailers who have established web sites enabling them to sell merchandise online. Hence, despite the need for capital investment, operators in the industry have largely remained labour intensive, with wage costs expected to account for 2.1% of the market over the five years through 2012-13... purchase to read more

What is the Toy and Game Retailing Industry?

Operators in this industry sell a broad range of toy and game products including dolls, hobby equipment and board games. Retailers may operate as part of a chain-store network, be franchised businesses or independent players. Store merchandise is purchased from domestic manufacturers and wholesalers or imported into Australian from overseas suppliers.

Industry Products

Traditional toys and gamesElectronic toys and gamesHobby equipment and supplies

Industry Activities

Doll retailingGame retailingHobby equipment retailingHobby supplies (except artists' supplies) retailingToy retailing

Similar Industries

Paper Stationery Manufacturing Toy and Sporting Good Manufacturing Toy and Sporting Goods Wholesaling Department Stores Video Game and Recorded Music Retailing Furniture, Appliance and Equipment Rental Computer and Software Retailing

Supply Chain

Toy and Sporting Good Manufacturing Toy and Sporting Goods Wholesaling

Companies in this Industry

Associated Retailers Toys "R" Us

About this Industry

Industry Definition
Main Activities
Similar Industries
Additional Resources

Industry at a Glance

Industry Performance

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

Products & Markets

Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations

Competitive Landscape

Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
industry Globalisation

Major Companies

Associated Retailers
Toys "R" Us

Operating Conditions

Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance

Key Statistics

Industry Data
Annual Change
Key Ratios

Jargon & Glossary

ABOUT THIS INDUSTRY

Provides key information regarding the Toy and Game Retailing industry, including the definition, its IBISWorld code and ANZSIC code, when it was last updated, frequency of updates and a list of the Major Players.

INDUSTRY AT A GLANCE

Provides a summary of the current and forecast industry performance. It contains highlights from the full Toy and Game Retailing industry report and is a great place to get a quick, insightful snapshot of industry conditions!

INDUSTRY PERFORMANCE

Analyses of how the Toy and Game Retailing industry has performed over the past five years. The chapter explains the key external drivers of the industry, such as economic, demographic and consumer drivers, along with any other variables. IBISWorld also takes into account an industry's life cycle stage and how that affects performance. The chapter ends with our forecast analysis for the next five years. We forecast all key statistics and explain how we derived the numbers.

PRODUCTS & MARKETS

Discusses the Toy and Game Retailing industry's major products and services – what the industry does and who buys the good or service. Business locations is sorted by state so you can measure the revenue and/or company share of Victoria, New South Wales, Queensland, South Australia, Western Australia, Northern Territory, Australian Capital Territory and Tasmania.

COMPETITIVE LANDSCAPE

This chapter looks at who and what controls the market and what factors give a company in this industry a competitive advantage. It also discusses the dominance of major players, cost structure benchmarks (e.g. profit, materials, depreciation, purchases, wages, utilities, advertising and interest), barriers to entry, trade and globalisation.

MAJOR COMPANIES

Discusses the companies that have the most substantial influence in the Toy and Game Retailing industry, based on market share, and discusses the strategies that allow them to be more successful than others. The industry analysis includes company performance, strategy and financial data. This chapter provides a solid understanding of strategic positioning and market share.

OPERATING CONDITIONS

Describes the typical operating conditions that face companies in the Toy and Game Retailing industry, such as capital needs, technology requirements and pace of change, annual revenue volatility, and a broad overview of the regulatory environment and any official assistance the industry receives.

KEY STATISTICS

The Key Statistics section is numerical data presented in several tables. For the industry, there are at least 10 years of back data and five years of forecast data. Data collected includes: Industry Revenue, Value Added to the economy, Enterprises, Establishments, Employment, Imports, Exports and Wages. The table shows industry growth rates and calculates key performance ratios that benchmark the industry against similar industries.

JARGON & GLOSSARY

The Jargon & Glossary section provides an overview of the key technical terms used in the industry report as well as key IBISWorld specific terms.