What is the Online Event Ticket Sales industry?
The barriers to entry into the Online Event Ticket Sales industry are moderate. Initial start-up costs and wage expenses are relatively low. However, the moderate level of competition and the dominance of the industry's major players, Ticketek and Ticketmaster, make it difficult for new operators to gain significant market share. However, reflective of the growth stage of the industry's life cycle, new enterprises are attempting to enter the industry.
A primary barrier to entry facing new entrants is the ability to build a strong reputation and relationship with customers and event venues. Existing operators have well-known brand names with large consumer bases, and often have long-term contracts with clients, both of which can be difficult to initially establish... purchase to read more