What is the Online Event Ticket Sales industry?
Over the past five years, event ticket sales in Australia have changed dramatically. While tickets used to be mainly sold via a box office or over the phone, the internet has now become the dominant avenue for ticket sales. Online ticket sales are perceived as highly convenient by consumers, and beneficial for ticket sellers since they require less infrastructure and labour investment than other forms of ticket selling. Furthermore, online systems are now sophisticated enough to provide easy customisation to help determine the most desirable tickets for the consumer. These benefits have led to consumers and operators switching from traditional purchasing and sales platforms... purchase to read more