What is the Online Event Ticket Sales industry?
Event ticket sales in Australia have changed dramatically over the past decade. The internet has become the most dominant avenue for ticket sales, ahead of retail outlets and over the telephone. Online sales account for a growing share of ticket sales revenue, up from an estimated 78% in 2010-11 to about 90% in 2015-16. Consumers view online ticket sales as highly convenient, and ticket sellers benefit from the lower infrastructure and labour requirements compared with other forms of ticket selling. Furthermore, online systems are now sophisticated enough to provide easy customisation that determines the most desirable tickets for the consumer. These benefits have led to consumers and operators switching away from traditional purchasing and sales platforms... purchase to read more