Industry Analysis & Industry Trends
The Metal Furniture Manufacturing industry sells metal furniture used in offices and other business premises, for complex storage systems, for specialist institutional applications (e.g. in hospitals, prisons, schools) and to a lesser extent, for domestic purposes. The industry currently generates revenue totalling $725.0 million, up by 2.1% on 2012-13, and representing a decline of an annualised 6.1% over the five years through 2013-14. This poor performance reflects the declining trend in the downstream non-residential building market over the five years, particularly the slump in the value of commercial and industrial building construction in the aftermath of the global financial crisis... purchase to read more
Industry Report - Starting a New Business Chapter
New entrants usually face strong competitive pressure from existing firms with established brand names, customer networks and financial security.
The two larger scale suppliers GUD's Dexion and Arrowcrest, have high-profile brand names which are likely to pose a barrier to new competitors. However, during the past year GUD has written off much of the value associated with the brands "Elite Built" and "Precision" in light of the difficult trading conditions in the commercial products market and the greater reliance on imports. Generally, new entrants must quickly establish a high market profile in order to withstand the strong competitive pressures in each market segment and overcome retailer resistance.
Entry into the mass-produced metal furniture market (e.g... purchase to read more