Industry Analysis & Industry Trends
Import competition has overwhelmed the Motor Vehicle Manufacturing industry over the past five years. Production volumes have plummeted as consumer demand has shifted away from locally manufactured vehicles due to the greater fuel-efficiency of many imported vehicles. Importers have benefited from a strong Australian dollar over the majority of the past five years and several free trade agreements coming into effect. Despite new car sales rising steadily over the past five years, much of the growth has been attributable to imported vehicle sales. As a result, industry revenue is forecast to fall by an annualised 2.9% over the five years through 2015-16, to total $9.6 billion.
Local motor vehicle manufacturers have traditionally manufactured large cars... purchase to read more
Industry Report - Industry Products Chapter
The Motor Vehicle Manufacturing industry traditionally manufactures large vehicles, such as the Holden Commodore and Ford Falcon. The composition of vehicles has altered over the past five years, as demand shifted towards smaller cars and sports utility vehicles (SUVs).
Australia has a long tradition of building large cars. Large cars are typically considered to have a minimum of six cylinders, but can have engines with up to 12 cylinders. Large cars built in Australia include the Holden Commodore, Ford Falcon and Toyota Aurion. The segment also includes long wheelbase variants of standard large cars, such as the Holden Caprice.
Large cars have become less popular due to high fuel costs... purchase to read more