Industry Analysis & Industry Trends
Motor vehicle manufacturers have been completely defeated by import competition over the past five years. Production volumes have plummeted as consumer demand shifts away from locally manufactured vehicles due to the greater fuel efficiency of many imported vehicles. Importers have benefited from a high Australian dollar and tariff reductions. A decline in new car sales in 2009-10 as the global financial crisis continued was reversed over the past five years, but the subsequent growth was all in imported vehicle sales. Industry revenue is forecast to fall by a compound annual 1.5% over the five years through 2014-15, to be worth $10.3 billion.
Local motor vehicle manufacturers have traditionally manufactured large cars... purchase to read more
Industry Report - Industry Products Chapter
The Motor Vehicle Manufacturing industry traditionally manufactures large vehicles, such as the Holden Commodore and Ford Falcon. The composition of vehicles being produced has altered over the past five years, as demand shifts towards smaller cars and SUVs.
Australia has a long tradition and manufacturing culture of building large cars. This product segment remains the largest in the industry. Large cars are typically considered to have a minimum of six cylinders, but can have engines of up to 12 cylinders. Large cars built in Australia include the Holden Commodore and Ford Falcon. Standard models come with six-cylinder engines. The segment also includes long wheelbase variants of standard large cars, such as the Holden Caprice... purchase to read more