Industry Analysis & Industry Trends
The Aluminium Door and Window Manufacturing industry has faced a challenging trading environment over the past five years, characterised by aggressive price discounting as demand conditions have remained subdued. Industry revenue is projected to decline at an annualised 1.7% over the five years through 2014-15 to total $3.9 billion. Domestic demand is projected to fall by an annualised 1.0% to $4.1 billion.
The deterioration in the industry's performance since the late 2000s was sparked by the onset of the global financial crisis. It dampened consumer and business confidence and led to the slump of demand for architectural products in the key building markets. Aluminium prices declined dramatically as a result of weak demand and excess capacity, and industry revenue followed suit... purchase to read more
Industry Report - Industry Key Buyers Chapter
Market share concentration is low in the Aluminium Door and Window Manufacturing industry, which is dominated by small establishments. The four largest companies account for less than 15.0% of the market.
The low level of concentration is partially due to the low-technology nature of production. Smaller players are able to compete on price because economies of scale are not significant. The advantages from locating operations close to target construction markets rather than running centralised manufacturing bases also support small enterprises. The limited brand power, due to the homogenous nature of industry products and the low barriers to entry for small players, also limits market share concentration... purchase to read more