Industry Analysis & Industry Trends
Rising broadband connectivity and increasing consumer and business reliance on the internet have underpinned demand for the industry over the past decade. The rapid improvement in information technology networks over the past five years has created several growth opportunities for industry participants. In 2011-12, revenue dropped due to the dip in business confidence, which prompted commercial enterprises to reduce their budgets on display advertisements, constraining industry revenue. Nevertheless, the ease of access to news and directories online has up-ended several traditional industries, which has benefited the industry. Industry revenue is forecast to increase by an annualised 6.2% in the five years through 2014-15. Revenue is expected to grow by 8.1% in 2014-15 to reach $1.4... purchase to read more
Industry Report - Industry Products Chapter
As the internet is a relatively new technology medium, the services it provides have been somewhat limited by what it is capable of doing and whether these capabilities are profitable. Consequently, the current core of the industry is related to services that are relatively easy to provide, in both technological and monetary senses. However, this is expected to change as consumer demand for internet-accessible media continues to rise.
Online advertising directories
Over the past five years, the largest service segment in the industry has been online advertising directories. Commonly known as online classifieds, this segment has been able to easily improve the traditional classifieds offering by adding a search function... purchase to read more