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Internet Publishing and Broadcasting in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Internet Publishing and Broadcasting Market Research Report | ANZSIC J5700 | Jul 2015

Broader audience: Expanding internet penetration has boosted industry revenue

The Internet Publishing and Broadcasting market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$2bn
Annual Growth 11-16
7.2%
Annual Growth 16-21
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Profit
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Employment
3,801
Businesses
1,629
Industry Analysis & Industry Trends

The Internet Publishing and Broadcasting industry has expanded rapidly over the past five years as consumers increasingly migrate to the internet on a greater number of devices. The greater convenience and lower cost of using the internet to both provide and consume services has resulted in this migration. The explosion of smartphones throughout the population has provided an added boost as consumers are constantly connected. The majority of industry revenue is generated from activities that are digital equivalents of services previously provided in newspapers, such as advertising and print news. The expansion of major players in the online advertising market is forecast to drive revenue growth at a compound annual rate of 7.2% over the five years through 2015-16, to reach $1.6 billion... purchase to read more

Industry Report - Industry Analysis Chapter

The Internet Publishing and Broadcasting industry has grown strongly over the past five years as online platforms increasingly facilitate everyday services. The rise of smartphones has resulted in consumers and businesses gaining constant connectivity, leading to a further reliance on the internet. While internet publishers and broadcasters are often able to gain a wider audience for advertisements, and particularly for classifieds, they are also more cost-efficient than physical competitors, such as newspapers. The ability to use refined search functions and view advertisements over an extended period of time has drawn consumers and businesses away from newspaper classifieds and towards online advertising websites... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Internet Publishing and Broadcasting Industry?

This industry is primarily engaged in publishing and broadcasting content on the internet. Businesses provide textual, audio and video content of general or specific interest on the internet. Businesses do not provide traditional (non-internet) versions of the content they publish or broadcast. This industry excludes search engines, internet service providers or publishers of offline content.

Industry Products
Online video and audio broadcastingOnline print publishingOnline real estate advertising directoriesOther online advertising directories
 
Industry Activities
Online video broadcastingOnline audio broadcastingOnline text print publishingOnline map publishingOnline directoriesInternet specific art print publishingSale of display advertising space in online publications


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