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Internet Publishing and Broadcasting in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Internet Publishing and Broadcasting Market Research Report | ANZSIC J5700 | Dec 2014

Broader audience: Expanding internet penetration has boosted industry revenue

The Internet Publishing and Broadcasting market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$1bn
Annual Growth 10-15
5.9%
Annual Growth 15-20
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Profit
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Employment
4,818
Businesses
1,554
Industry Analysis & Industry Trends

Players in the industry publish content online, targeting revenue streams from viewers and content generators (in the case of online directories and advertisers). Expanding broadband connectivity and increasing reliance on the internet by consumers and businesses have underpinned demand for the industry over the past decade. The rapid improvement in information technology networks over the past five years has created several growth opportunities for industry participants. In 2011-12, revenue dropped due to a dip in business confidence, which prompted commercial enterprises to reduce their budgets for advertisements, constraining industry revenue. Nevertheless, the ease of access to online news and directories has up-ended several traditional industries, which has benefited the industry... purchase to read more

Industry Report - Industry Investment Chapter

The industry exhibits a moderate level of capital intensity. For every dollar allocated for capital, an estimated $5.06 is allocated towards labour costs. In this calculation, depreciation is used as a proxy for capital while wages are used as a proxy for labour costs. Capital intensity varies on the size of each firm, with the larger players expending more on capital equipment such as servers and computing infrastructure costs.

Capital intensity has trended upwards over the past five years, partly due to the growth of the major players that have increasingly invested in capital equipment. The industry is knowledge-intensive, but advances in ICT technology and the need to have strong computing capacity also boost capital intensity... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Internet Publishing and Broadcasting Industry?

This industry is primarily engaged in publishing and broadcasting content on the internet. Businesses provide textual, audio and video content of general or specific interest on the internet. Businesses do not provide traditional (non-internet) versions of the content they publish or broadcast. This industry excludes search engines, internet service providers or publishers of offline content.

Industry Products
Online video and audio broadcastingOnline print publishingOnline advertising directories
 
Industry Activities
Online video broadcastingOnline audio broadcastingOnline text print publishingOnline map publishingOnline directoriesInternet specific art print publishingSale of display advertising space in online publications


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