Industry Analysis & Industry Trends
Rising broadband connectivity and increasing consumer and business reliance on the internet have underpinned demand for the industry over the past decade. The rapid improvement in information technology networks over the past five years has created several growth opportunities for industry participants. In 2011-12, revenue dropped due to the dip in business confidence, which prompted commercial enterprises to reduce their budgets on display advertisements, constraining industry revenue. Nevertheless, the ease of access to news and directories online has up-ended several traditional industries, which has benefited the industry. Industry revenue is forecast to increase by an annualised 6.2% in the five years through 2014-15. Revenue is expected to grow by 8.1% in 2014-15 to reach $1.4... purchase to read more
Industry Report - Industry Locations Chapter
Distribution of industry establishments and revenue focuses on regions that are characterised by high levels of wealth and population - New South Wales and Victoria. One important industry success factor is brand awareness, which results in industry participants looking to locate themselves in prime real estate locations, which also follow similar distribution to that of revenue.
The remaining regions have a negative relationship in terms of population and enterprise proportion, with Western Australia and South Australia, exhibiting the largest two discrepancies... purchase to read more