Internet Publishing and Broadcasting in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Internet Publishing and Broadcasting Market Research Report | ANZSIC J5700 | Aug 2014

No paper trail: Internet technology and better accessibility will drive industry revenue

IBISWorld’s Internet Publishing and Broadcasting market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Annual Growth 10-15
Annual Growth 15-20
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Industry Analysis & Industry Trends

Rising broadband connectivity and increasing consumer and business reliance on the internet have underpinned demand for the industry over the past decade. The rapid improvement in information technology networks over the past five years has created several growth opportunities for industry participants. In 2011-12, revenue dropped due to the dip in business confidence, which prompted commercial enterprises to reduce their budgets on display advertisements, constraining industry revenue. Nevertheless, the ease of access to news and directories online has up-ended several traditional industries, which has benefited the industry. Industry revenue is forecast to increase by an annualised 6.2% in the five years through 2014-15. Revenue is expected to grow by 8.1% in 2014-15 to reach $1.4... purchase to read more

Industry Report - Industry Investment Chapter

The industry exhibits a moderate level of capital intensity. For every dollar allocated for capital, an estimated $5.06 is allocated towards labour costs. In this calculation, depreciation is used as a proxy for capital while wages are used as a proxy for labour costs. Increasingly, content is derived from various sources online and there is significant connectedness between service providers, with identical information from a single source available via numerous information service providers. Competition tends to operate on the basis of collating high-quality targeted information or providing sufficient quantity and summaries of information. This is leading to less need for staff to conduct research and collating of information... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Internet Publishing and Broadcasting Industry?

This industry is primarily engaged in publishing and/or broadcasting content on the internet. Businesses provide textual, audio and/or video content of general or specific interest on the internet. Businesses do not provide traditional (non-internet) versions of the content they publish or broadcast. This industry excludes search engines, internet service providers or publishers of offline content.

Industry Products
Online video broadcastingOnline audio broadcastingOnline print publishingOnline map publishingOnline advertising directoriesDigital art publishing
Industry Activities
Online video broadcastingOnline audio broadcastingOnline text print publishingOnline map publishingOnline directoriesInternet specific art print publishingSale of display advertising space in online publications

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