Internet Publishing and Broadcasting in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Internet Publishing and Broadcasting Market Research Report | ANZSIC J5700 | Aug 2014

No paper trail: Internet technology and better accessibility will drive industry revenue

IBISWorld’s Internet Publishing and Broadcasting market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Annual Growth 10-15
Annual Growth 15-20
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Industry Analysis & Industry Trends

Rising broadband connectivity and increasing consumer and business reliance on the internet have underpinned demand for the industry over the past decade. The rapid improvement in information technology networks over the past five years has created several growth opportunities for industry participants. In 2011-12, revenue dropped due to the dip in business confidence, which prompted commercial enterprises to reduce their budgets on display advertisements, constraining industry revenue. Nevertheless, the ease of access to news and directories online has up-ended several traditional industries, which has benefited the industry. Industry revenue is forecast to increase by an annualised 6.2% in the five years through 2014-15. Revenue is expected to grow by 8.1% in 2014-15 to reach $1.4... purchase to read more

Industry Report - Industry Key Buyers Chapter

The Internet Publishing and Broadcasting industry has a medium level of concentration. Market concentration has remained relatively stable over the five years through 2014-15. The market leaders all operatet in the online directories space, as these operations do not require as sophisticated technology as other industry segments and have a simple, successful business model that has been easily translated from bricks-and-mortar classified advertisers. However, barriers to entry are falling, with reduced technology expenditure encouraging a number of new players enter the market to service niche clients. New opportunities are expected to become more accessible over the next five years as either the technology needed becomes cheaper (e.g... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Internet Publishing and Broadcasting Industry?

This industry is primarily engaged in publishing and/or broadcasting content on the internet. Businesses provide textual, audio and/or video content of general or specific interest on the internet. Businesses do not provide traditional (non-internet) versions of the content they publish or broadcast. This industry excludes search engines, internet service providers or publishers of offline content.

Industry Products
Online video broadcastingOnline audio broadcastingOnline print publishingOnline map publishingOnline advertising directoriesDigital art publishing
Industry Activities
Online video broadcastingOnline audio broadcastingOnline text print publishingOnline map publishingOnline directoriesInternet specific art print publishingSale of display advertising space in online publications

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