Industry Analysis & Industry Trends
The Internet Publishing and Broadcasting industry has expanded rapidly over the past five years. Consumers and businesses have increasingly migrated to the internet on a range of devices, due to the greater convenience and lower cost of using the internet to provide and consume services. The explosion of smartphone use has provided an added boost to the industry as consumers are constantly connected. The majority of industry revenue is generated from activities that are the digital equivalents of services previously provided in newspapers, such as advertising and print news. The expansion of major players in the online advertising market, in conjunction with the growing popularity of online videostreaming, is expected to drive revenue growth at an annualised 8.2%... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Internet Publishing and Broadcasting industry is in the growth phase of its life cycle. Consumers are increasingly using the internet for their everyday needs, and strong smartphone penetration over the past five years has further increased internet usage as consumers have constant connectivity wherever they are. Businesses are progressively realising the benefits of online advertising, particularly as newspaper readership falls and consumers move away from watching TV to streaming movies and TV shows online. These combined factors are generating strong revenue growth for the industry.
Industry value added (IVA) measures an industry's contribution to the overall economy. IVA is forecast to rise at an annualised 8.3% over the 10 years through 2021-22... purchase to read more