Industry Analysis & Industry Trends
Rising broadband connectivity and increasing consumer and business reliance on the internet have underpinned demand for the industry over the past decade. The rapid improvement in information technology networks over the past five years has created several growth opportunities for industry participants. In 2011-12, revenue dropped due to the dip in business confidence, which prompted commercial enterprises to reduce their budgets on display advertisements, constraining industry revenue. Nevertheless, the ease of access to news and directories online has up-ended several traditional industries, which has benefited the industry. Industry revenue is forecast to increase by an annualised 6.2% in the five years through 2014-15. Revenue is expected to grow by 8.1% in 2014-15 to reach $1.4... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Internet Publishing and Broadcasting industry spent the majority of the past five years in a high growth cycle. The rapid penetration of next-generation, high-speed broadband networks has added a range of new value added components to the traditional revenue streams. IBISWorld expects industry value added (which measures an industry's contribution to the economy) to grow at an annualised 3.3% over the 10 years through 2019-20, compared with real GDP growth of 2.7%. This indicates that the industry has significantly outperformed the overall economy.
The economic downturn in 2008-09 stunted industry growth, as the financial sector imploded and corporate advertising budgets were slashed... purchase to read more