Internet Publishing and Broadcasting in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Internet Publishing and Broadcasting Market Research Report | ANZSIC J5700 | Aug 2014

No paper trail: Internet technology and better accessibility will drive industry revenue

IBISWorld’s Internet Publishing and Broadcasting market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Annual Growth 10-15
Annual Growth 15-20
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Industry Analysis & Industry Trends

Rising broadband connectivity and increasing consumer and business reliance on the internet have underpinned demand for the industry over the past decade. The rapid improvement in information technology networks over the past five years has created several growth opportunities for industry participants. In 2011-12, revenue dropped due to the dip in business confidence, which prompted commercial enterprises to reduce their budgets on display advertisements, constraining industry revenue. Nevertheless, the ease of access to news and directories online has up-ended several traditional industries, which has benefited the industry. Industry revenue is forecast to increase by an annualised 6.2% in the five years through 2014-15. Revenue is expected to grow by 8.1% in 2014-15 to reach $1.4... purchase to read more

Industry Report - Industry Products Chapter

As the internet is a relatively new technology medium, the services it provides have been somewhat limited by what it is capable of doing and whether these capabilities are profitable. Consequently, the current core of the industry is related to services that are relatively easy to provide, in both technological and monetary senses. However, this is expected to change as consumer demand for internet-accessible media continues to rise.

Online advertising directories

Over the past five years, the largest service segment in the industry has been online advertising directories. Commonly known as online classifieds, this segment has been able to easily improve the traditional classifieds offering by adding a search function... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Internet Publishing and Broadcasting Industry?

This industry is primarily engaged in publishing and/or broadcasting content on the internet. Businesses provide textual, audio and/or video content of general or specific interest on the internet. Businesses do not provide traditional (non-internet) versions of the content they publish or broadcast. This industry excludes search engines, internet service providers or publishers of offline content.

Industry Products
Online video broadcastingOnline audio broadcastingOnline print publishingOnline map publishingOnline advertising directoriesDigital art publishing
Industry Activities
Online video broadcastingOnline audio broadcastingOnline text print publishingOnline map publishingOnline directoriesInternet specific art print publishingSale of display advertising space in online publications

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