Internet Publishing and Broadcasting in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Internet Publishing and Broadcasting Market Research Report | ANZSIC J5700 | Jul 2015

Broader audience: Expanding internet penetration has boosted industry revenue

The Internet Publishing and Broadcasting market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
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Industry Analysis & Industry Trends

The Internet Publishing and Broadcasting industry has expanded rapidly over the past five years as consumers increasingly migrate to the internet on a greater number of devices. The greater convenience and lower cost of using the internet to both provide and consume services has resulted in this migration. The explosion of smartphones throughout the population has provided an added boost as consumers are constantly connected. The majority of industry revenue is generated from activities that are digital equivalents of services previously provided in newspapers, such as advertising and print news. The expansion of major players in the online advertising market is forecast to drive revenue growth at a compound annual rate of 7.2% over the five years through 2015-16, to reach $1.6 billion... purchase to read more

Industry Report - Industry Investment Chapter

The industry exhibits a moderate level of capital intensity. For every dollar allocated for wages, an estimated $0.24 is allocated towards capital investment. In this calculation, depreciation is used as a proxy for capital while wages are used as a proxy for labour costs. Capital intensity varies on the size of each firm, with the larger players expending more on capital equipment such as servers and computing infrastructure costs.

Capital intensity has trended upwards over the past five years, partly due to the growth of the major players that have increasingly invested in capital equipment. The industry is knowledge-intensive, but advances in ICT technology and the need to have strong computing capacity also boost capital intensity... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Internet Publishing and Broadcasting Industry?

This industry is primarily engaged in publishing and broadcasting content on the internet. Businesses provide textual, audio and video content of general or specific interest on the internet. Businesses do not provide traditional (non-internet) versions of the content they publish or broadcast. This industry excludes search engines, internet service providers or publishers of offline content.

Industry Products
Online video and audio broadcastingOnline print publishingOnline real estate advertising directoriesOther online advertising directories
Industry Activities
Online video broadcastingOnline audio broadcastingOnline text print publishingOnline map publishingOnline directoriesInternet specific art print publishingSale of display advertising space in online publications

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