Industry Analysis & Industry Trends
Rising broadband connectivity and increasing consumer and business reliance on the internet have underpinned robust demand for the industry over the past decade. It took the dramatic collapse in the global financial markets to momentarily stunt the strong growth, as this event increased conservative spending patterns by both businesses and consumers. The rapid improvement in information technology networks throughout the past five years has created several growth opportunities for industry participants, which limited the industry's downturn. The ease of access to news and directories online has up-ended several traditional industries, such as newspaper publishing, over the past five years, with more industries expected to undergo similar struggles in the coming five years... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Internet Publishing and Broadcasting industry spent the majority of the past five years in a high growth cycle. The rapid penetration of next-generation, high-speed broadband networks has added a range of new value added components to the traditional revenue streams. IBISWorld expects industry value added (which measures an industry's contribution to the economy) to grow at an annualised 14.1% over the 10 years through 2018-19, compared with real GDP growth of 2.6%. This indicates that the industry has significantly outperformed the overall economy.
The economic downturn in 2008-09 stunted industry growth, as the financial sector imploded and corporate advertising budgets were slashed... purchase to read more