Internet Publishing and Broadcasting in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Internet Publishing and Broadcasting Market Research Report | ANZSIC J5700 | Feb 2016

Finding the net: The increasing use of tablets and smartphones is expected to boost revenue

IBISWorld’s Internet Publishing and Broadcasting market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
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Industry Analysis & Industry Trends

The Internet Publishing and Broadcasting industry has expanded rapidly over the past five years, with consumers increasingly migrating to the internet on a range of devices. The greater convenience and lower cost of using the internet to both provide and consume services has caused this migration. The explosion of smartphone use has provided an added boost to the industry as consumers are constantly connected. The majority of industry revenue is generated from activities that are the digital equivalents of services previously provided in newspapers, such as advertising and print news. The expansion of major players in the online advertising market, in conjunction with the growing popularity of online videostreaming, is forecast to drive revenue growth at a compound annual rate of 9.0%... purchase to read more

Industry Report - Industry Key Buyers Chapter

The Internet Publishing and Broadcasting industry has a high level of concentration, which has increased over the past five years. In profitable online advertising segments that generate the majority of industry revenue, most consumers typically visit the most popular website with the most advertisements and the greatest ease of use. The high traffic for an individual website within a single market causes businesses selling products and services (such as real estate agents and car dealerships) to pay fees to use these particular websites, as they can reach the most consumers this way. The cycle continues as one player becomes dominant in a segment, which has led to strong market share growth over the past five years for major players like REA Group, SEEK Limited and purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Internet Publishing and Broadcasting Industry?

This industry is primarily engaged in publishing and broadcasting content on the internet. Businesses provide textual, audio and video content of general or specific interest on the internet. Businesses do not provide traditional (non-internet) versions of the content they publish or broadcast. This industry excludes search engines, internet service providers or publishers of offline content.

Industry Products
Online video and audio broadcastingOnline print publishingOnline real estate advertising directoriesOther online advertising directories
Industry Activities
Online video broadcastingOnline audio broadcastingOnline text print publishingOnline map publishingOnline directoriesInternet specific art print publishingSale of display advertising space in online publications

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