Industry Analysis & Industry Trends
Players in the industry publish content online, targeting revenue streams from viewers and content generators (in the case of online directories and advertisers). Expanding broadband connectivity and increasing reliance on the internet by consumers and businesses have underpinned demand for the industry over the past decade. The rapid improvement in information technology networks over the past five years has created several growth opportunities for industry participants. In 2011-12, revenue dropped due to a dip in business confidence, which prompted commercial enterprises to reduce their budgets for advertisements, constraining industry revenue. Nevertheless, the ease of access to online news and directories has up-ended several traditional industries, which has benefited the industry... purchase to read more
Industry Report - Industry Locations Chapter
Distribution of industry establishments and revenue focuses on regions that are characterised by high levels of wealth and population - New South Wales and Victoria. One important industry success factor is brand awareness, which results in industry participants looking to locate themselves in prime real estate locations, which also follow similar distribution to that of revenue. In addition, having access to skilled workers and being located in close proximity to clients remain crucial for industry operators, particularly where they need to build strong relationships with clients.
The remaining regions have a negative relationship in terms of population and enterprise proportion, with Western Australia and South Australia, exhibiting the largest two discrepancies... purchase to read more