Industry Analysis & Industry Trends
Until 2007-08, the Internet Publishing and Broadcasting industry mainly recorded double-digit yearly revenue growth. It took the dramatic collapse in the global financial markets to stunt the strong growth, as this event increased conservative spending patterns by both businesses and consumers. However, the rapid improvement in information technology networks throughout the past five years has created many growth opportunities for industry participants, and thus the downturn was brief. The ease of access to news and directories online has up-ended several traditional industries during the past five years, with more industries expected to undergo similar struggles in the coming five years. IBISWorld estimates that industry revenue has increased at an annualised 12.3%... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Internet Publishing and Broadcasting industry spent the majority of the past five years in a high growth cycle. The rapid penetration of next generation high-speed broadband networks has facilitated a range of new value added components to the traditional revenue streams. IBISWorld expects industry gross product to grow at an annualised 14.1% over the ten years through 2018-19, compared with real GDP growth of 2.5%.
The economic downturn of 2008-09 stunted industry growth, as the financial sector imploded and corporate advertising budgets were slashed. However, the value proposition that many services in the industry offer compared to traditional rivals has led even cost conscious businesses to move several of their expenses towards cheaper alternatives within the industry... purchase to read more