Industry Analysis & Industry Trends
Players in the industry publish content online, targeting revenue streams from viewers and content generators (in the case of online directories and advertisers). Expanding broadband connectivity and increasing reliance on the internet by consumers and businesses have underpinned demand for the industry over the past decade. The rapid improvement in information technology networks over the past five years has created several growth opportunities for industry participants. In 2011-12, revenue dropped due to a dip in business confidence, which prompted commercial enterprises to reduce their budgets for advertisements, constraining industry revenue. Nevertheless, the ease of access to online news and directories has up-ended several traditional industries, which has benefited the industry... purchase to read more
Industry Report - Starting a New Business Chapter
The industry is characterised as having low barriers to entry. The ease with which entrepreneurs can start up an online information company presents itself as an ideal opportunity to enter a growing industry. However, the large news aggregators with strong brand recognition dominate the industry. As entry is easy, creating a successful and viable enterprise with strong revenue and cash flow is becoming increasingly difficult. Entry into the market and success is another thing, as low-end operators are facing increased competition from the blogosphere and free entities such as Wikipedia.
Falling ICT costs
The industry faces significant initial capital expenditure on high-quality ICT equipment... purchase to read more