Industry Analysis & Industry Trends
The Poultry Meat Farming industry continues to benefit from growing demand for poultry meat by consumers. Chicken, which accounts for an estimated 96.7% of industry revenue, is the most consumed meat in Australia on a per capita basis. This has not always been the case. Until the 1970s lamb, beef and pig meat were all more popular than chicken. Chicken's renaissance, which intensified through the 2000s, has mainly been due to its relatively low price compared with other meats (due to production efficiencies) and the perceived health benefits of the meat. Poultry growers have benefited from this downstream demand. Over the five years through 2012-13, IBISWorld expects industry revenue to grow at an annualised 4.0% to reach $431.3 million. In 2012-13, the industry is expected to grow... purchase to read more
Industry Report - Starting a New Business Chapter
The capital cost of establishing a poultry farm may pose a barrier to entry due to the cost of the infrastructure required for entering the industry. Entry costs are indicated by the average value of poultry farm assets. These are about $1.5 million - slightly higher than the average for all agricultural activities. It is expected that the value of poultry farm assets has continued to increase. Growers contribute approximately 40% of the industry's capital expenditure through farms, housing sheds and feeding systems. The average operation has up to four growing sheds that cost approximately $275,000 each.
A key barrier to entry is the need to secure a contract to supply birds to a local poultry meat processor... purchase to read more