Industry Analysis & Industry Trends
Once dominated by burgers and fries, the Fast Food Services industry has undergone a health kick over the past five years, with industry revenue expected to rise by an annualised 2.1%. The shift towards healthy eating has been driven by a rapid increase in consumer awareness about the nutritional content of fast food, a conscious effort by consumers to eat a balanced diet and an influx of healthier options by the industry's heavyweights. Revenue growth has also been affected by intense competition across the industry and the deteriorating economic climate, which has constrained industry performance and profit... purchase to read more
Industry Report - Industry Analysis Chapter
Traditionally associated with pizza and hamburgers, the Fast Food Services industry has undergone a transformation over the past decade. The change has been led by increasing social awareness about the importance of a healthy diet, which has made consumers rethink their fast-food eating habits. Industry retailers have responded by broadening the range of fast-food options on offer and introducing new products to capture this expanding market. Trends in real household disposable incomes, consumer sentiment, competition from convenience stores and supermarkets and growth in the health consciousness of consumers have also driven demand for fast food. These factors are expected to result in industry revenue posting annualised growth of 2.1% over the five years through 2012-13... purchase to read more