Industry Analysis & Industry Trends
Consumer health awareness has transformed the Fast Food Services industry over the past five years. While revenue is forecast to rise by 2.4% annualised over the five years through 2015-16, the industry struggled during 2010-11 and 2011-12 as sales declined. Industry demand has been affected by increased consumer awareness about the nutritional content of fast food and a conscious effort by consumers to choose healthier options. Industry operators have responded with the introduction of a range of healthier, premium choices with less fat, sugar and salt. This change in consumer preferences has also led to an influx of new operators offering higher quality fast-food options. Industry revenue is forecast to grow over 2015-16, rising by 0.8% to total $14.8 billion... purchase to read more
Industry Report - Industry Products Chapter
A growing public awareness of the health implications of eating fast food has led to a revolution in the range of products offered by the industry. Consumers have become increasingly concerned about fat and salt content. As a result, fast-food operators have expanded their menus to include healthier options such as salads, yoghurt and wraps. New operators with a premium or healthy focus have also been drawn to the industry, hoping to benefit from the shift in consumer demand.
The traditional hamburger accounts for the largest share of industry revenue. Chicken burgers are not included in this segment. Not surprisingly, the traditional hamburger's dominance is supported by industry heavyweights, McDonald's and Hungry Jack's... purchase to read more