Industry Analysis & Industry Trends
Consumer health awareness has transformed the Fast Food Services industry over the past five years. While revenue is forecast to rise by 2.4% annualised over the five years through 2015-16, the industry struggled during 2010-11 and 2011-12 as sales declined. Industry demand has been affected by increased consumer awareness about the nutritional content of fast food and a conscious effort by consumers to choose healthier options. Industry operators have responded with the introduction of a range of healthier, premium choices with less fat, sugar and salt. This change in consumer preferences has also led to an influx of new operators offering higher quality fast-food options. Industry revenue is forecast to grow over 2015-16, rising by 0.8% to total $14.8 billion... purchase to read more
Industry Report - Industry Key Buyers Chapter
The industry is characterised by a medium level of market share concentration. The top four players account for just over 40% of the market. Many of the major players, such as McDonald's and Yum! Restaurants, operate as franchise networks with many of their branded outlets operated by franchisees. While larger operators account for a significant portion of industry revenue, the industry is highly fragmented beyond these major players.
Concentration in the industry has declined slightly over the past five years. As demand shifted from traditional fast food towards healthier options, a number of smaller players have entered the industry, and have been a strong source of competition to larger players... purchase to read more