Industry Analysis & Industry Trends
A dramatic health kick has transformed the Fast Food Services industry over the past five years. While revenue is forecast to rise by an annualised 0.7% over the five years through 2014-15, this weak growth is largely due to poor performance in 2010-11 and 2011-12. Industry demand has been affected by increased consumer awareness about the nutritional content of fast food and a conscious effort by consumers to choose healthier options. Industry operators have responded with the introduction of a range of healthier, premium choices with less fat, sugar and salt. This change in consumer preferences has also led to an influx of new operators offering higher quality fast-food options. Industry revenue is forecast to post solid growth over 2014-15, rising by 2.7% to total $15.6 billion... purchase to read more
Industry Report - Industry Products Chapter
Growing public awareness of the health implications of fast food has led to a revolution in the range of products offered by the industry. Consumers have become increasingly concerned about fat and salt content. As a result, fast-food operators have expanded their menus to include healthier options such as salads, yoghurt and wraps. New operators have also been drawn into the industry, hoping to benefit from the shift in consumer demand.
The traditional hamburger is still regarded as the king of the industry, accounting for the largest share of industry revenue. Chicken burgers are not included in this segment. Not surprisingly, this dominance is supported by industry heavyweights, McDonald's and Hungry Jack's... purchase to read more