Industry Analysis & Industry Trends
A dramatic health kick has transformed the Fast Food Services industry, with revenue expected to grow by an annualised 3.0% over the five years through 2013-14. This change in the industry has been largely driven by increased consumer awareness about the nutritional content of fast food and a conscious effort by consumers to choose healthier options. Industry operators have responded with the introduction of a range of healthier choices with lower fat, sugar and salt contents. This change in consumer preferences has also led to an influx of new operators offering healthier fast-food options. Industry revenue is forecast to post solid growth over 2013-14, rising by 2.8% to $15.3 billion... purchase to read more
Industry Report - Industry Products Chapter
Growing public awareness regarding the perceived healthiness of fast food has revolutionised the range of products on offered by the industry. Consumers have become increasingly concerned about fat and salt contents. As a result, fast-food operators have expanded their menus to include healthier options such as salads, yoghurt and wraps. Similarly new operators have been enticed to the industry, hoping to meet the shift in consumer demand.
Traditional hamburgers are still regarded as the king of the industry, accounting for the largest share of industry revenue. Not surprisingly, their dominance is supported by industry heavyweights including McDonald's, KFC and Hungry Jack's... purchase to read more