Industry Analysis & Industry Trends
The Exhibition and Conference Centres industry includes revenue generated by venues that hold conferences, exhibitions and other business events, such as corporate meetings. It also includes revenue generated by event organisers. There is a wide range of venues in this industry, although the most common are traditional convention centres (usually owned or funded by the government) and hotels. Establishments within the industry range from small conference rooms within hotels to large exhibition venues located in city centres.
Demand for exhibitions and conferences was steady over the past five years, albeit with some hiccups during the global economic downturn. Industry revenue is forecast to grow by an annualised 1.5% over the five years through 2012-13 to reach $14.5... purchase to read more
Industry Report - Starting a New Business Chapter
Barriers to entry are high for any company wishing to establish a new convention or exhibition centre. Barriers include the significant financing required to build large spaces. The construction would also need a location, which would be difficult to find closer to business centres. The costs of maintaining such a structure during the first few years of operation would be quite high and the entrepreneurship may not be viable without government funding.
On the other hand, barriers are low for meeting organisers (e.g. industry associations, corporations and event managers). The main barrier to entry is the lack of infrastructure to host events. Consequently, new entrants may face competition from knowledgeable incumbents when bidding for events or trying to secure a venue... purchase to read more