Industry Analysis & Industry Trends
In line with the growing acceptance of complementary medicines, the Alternative Health Therapies industry has grown strongly over the past five years. Complementary and alternative health care medicines and therapies (often collectively referred to as complementary and alternative medicine, or CAM) are used alongside conventional medical treatments to improve health and wellbeing. These treatments include acupuncture, naturopathy, aromatherapy, homeopathy, traditional Chinese and Ayurvedic medicines, massage, reiki and osteopathy. Therapies that are either alternative or complementary to conventional Western medicine are being increasingly accepted, buoying the industry's performance... purchase to read more
Industry Report - Industry Key Buyers Chapter
The industry is characterised by a low level of concentration. No single operator is estimated to account for more than 1.0% of industry revenue. This is largely due to the many different treatments available under alternative therapies. Most operators are sole proprietorships that specialise in a single discipline, preventing them from expanding their market share significantly.
The average size of industry establishments is small, indicating a high degree of fragmentation throughout the industry. The industry is estimated to employ only 1.13 workers for each establishment, indicating that most firms are non-employing and run by an individual... purchase to read more