Industry Analysis & Industry Trends
Over the past decade, alternative and complementary health therapies increased in availability and acceptance among the general community. This is a strong indication of a desired extension and more globalised influence on Australia's health services. Therapies that comprise the industry are either alternatives to conventional Western medicine or complementary to conventional treatments. These services are often of Eastern descent or considered New Age. Public acceptance largely coincided with a desire for alternative lifestyles. Immigration levels and increased trade with China also had a considerable influence... purchase to read more
Industry Report - Industry Key Buyers Chapter
The industry is characterised by a low level of concentration. No single operator is estimated to account for more than 1.0% of industry revenue. This is largely due to the significant number of different treatments that are available under the banner of alternative therapies. The majority operators are owner-managers, though it varies by service.
In Australia, concentration can also be looked at in terms of competition based on qualifications of the practitioner. The number of therapists holding a bachelor degree or higher qualification (in any alternative or complementary therapy) was highest for chiropractors and osteopaths, at 92% and 87% respectively... purchase to read more