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Alternative Health Therapies in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Alternative Health Therapies Market Research Report | ANZSIC X0015 | May 2016

A natural success: Growing public acceptance of industry services boosts revenue

IBISWorld’s Alternative Health Therapies market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
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Industry Analysis & Industry Trends

In line with the growing acceptance of complementary medicines, the Alternative Health Therapies industry has grown strongly over the past five years. Complementary and alternative health care medicines and therapies (often collectively referred to as complementary and alternative medicine, or CAM) are used alongside conventional medical treatments to improve health and wellbeing. These treatments include acupuncture, naturopathy, aromatherapy, homeopathy, traditional Chinese and Ayurvedic medicines, massage, reiki and osteopathy. Therapies that are either alternative or complementary to conventional Western medicine are being increasingly accepted, buoying the industry's performance... purchase to read more

Industry Report - Industry Key Buyers Chapter

The industry is characterised by a low level of concentration. No single operator is estimated to account for more than 1.0% of industry revenue. This is largely due to the many different treatments available under alternative therapies. Most operators are sole proprietorships that specialise in a single discipline, preventing them from expanding their market share significantly.

The average size of industry establishments is small, indicating a high degree of fragmentation throughout the industry. The industry is estimated to employ only 1.13 workers for each establishment, indicating that most firms are non-employing and run by an individual... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Alternative Health Therapies Industry?

Industry practitioners primarily deliver treatments that are not commonly practiced under mainstream Western medicine. These therapies are intended to either complement Western medicine or act as an alternative form of treatment. The industry includes treatments such as acupuncture, traditional Chinese medicine, aromatherapy and homeopathy.

Industry Products
Chiropractic and osteopathyNaturopathy and homeopathyDietary supplements and herbal medicinesAcupunctureTraditional Chinese medicineTherapeutic massage and reflexologyOther therapies
Industry Activities
Naturopathy AcupunctureTraditional Chinese medicineMeditation therapyVitamin and/or mineral therapyChiropractic servicesAromatherapyOsteopathyReflexologyHypnosis

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