Industry Analysis & Industry Trends
In line with the growing acceptance of complementary medicines, the Alternative Health Therapies industry has grown strongly over the past five years. Complementary and alternative health care medicines and therapies (often collectively referred to as complementary and alternative medicine, or CAM) are used alongside conventional medical treatments to improve health and wellbeing. These treatments include acupuncture, naturopathy, aromatherapy, homeopathy, traditional Chinese and Ayurvedic medicines, massage, reiki and osteopathy. Therapies that are either alternative or complementary to conventional Western medicine are being increasingly accepted, buoying the industry's performance... purchase to read more
Industry Report - Starting a New Business Chapter
The industry has few barriers to entry. While initial set-up costs may be high if alternative health therapists are setting up a new establishment, new operators can cut these costs by establishing their businesses from home. Furthermore, capital investment is usually limited to computers and a small amount of equipment. Set-up costs are therefore generally low as the industry is largely labour-intensive.
Entry into certain segments of the industry require some skill and training, while other segments allow entry without any formal qualification. More restricted practices that require tertiary education include chiropractic, osteopathy and acupuncture. Osteopaths are required to study a tertiary degree, usually for five years, before practicing... purchase to read more