Industry Analysis & Industry Trends
Tourism in Australia is a $100 billion industry that has seen challenging times. The global financial crisis resulted in international travellers from traditional markets staying home, while record numbers of Australians took advantage of the high dollar and headed overseas. This, combined with aggressive airline discounting saw the industry face declining profit margins and erosion of lucrative markets in far north Queensland and other non-urban tourist hotspots. Domestic tourism accounts for just under 70% of industry revenue. The financial crisis resulted in thousands of Australians cancelling family holidays and a steady decline in domestic visitor nights... purchase to read more
Industry Report - Industry Key Buyers Chapter
The industry has a low level of concentration, with the top four players controlling less than 20% of total revenue. However, one operator, Qantas, overshadows every other operator in the industry by generating 15% of total tourism revenue. The low level of concentration is not surprising given that the industry is one of the largest in the Australian economy, and is expected to be Australia's largest export earner by 2040. Industry operators range from small owner-operator tour guides and B&Bs to global corporations such as Qantas. The low level of concentration is also highlighted by the low number of employees per establishment, at about 8 people... purchase to read more