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Franchising in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Franchising Market Research Report | ANZSIC X0002 | May 2016

Time is money: Declines in weekly work hours boosted demand for franchised leisure services

IBISWorld’s Franchising market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
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Industry Analysis & Industry Trends

The Franchising industry has faced challenging trading conditions over the past five years. Instability in global markets during the early part of the five-years through 2015-16 led to a slowdown across the domestic market and uncertainty regarding the economy's stability. A recovery in economic conditions over the second half of the five-year period returned the industry to growth and enabled operators to recover earlier losses. As a result, the Franchising industry is projected to post annualised growth of 2.7% over the five years through 2015-16. Trends in real household disposable income, the average weekly hours worked and the target cash rate have also affected the industry's performance. Industry revenue is expected to post steady growth over 2015-16, rising by 3.0%... purchase to read more

Industry Report - Industry SWOT Analysis Chapter

The Franchising industry is expected to operate in the mature phase of its life cycle over the 10 years through 2020-21. Industry value added, which measures the industry's contribution to the overall economy, is expected to increase by an annualised 2.7%, compared with annualised growth in Australian GDP of 2.6% over the same period. As a result, the industry is expected to perform in line with the wider economy.

Industry establishment numbers are expected to trend upwards over the decade through 2020-21. Growth in establishments has been driven by the entry of Generation Y. Supported by their parents' capital investment, franchising offers Generation Y consumers who want to be their own bosses the support and training structure they require to succeed... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Franchising Industry?

Franchising is a method of growing a business in which a franchise owner (franchisee) is granted, for a fee, the right to offer, sell or distribute goods or services under a business system determined by the business founder (franchisor). The franchisor supports the franchised business group by providing leadership, guidance, training and assistance in return for ongoing service fees.

Industry Products
Retail tradeAccommodation and food servicesAdministration and support servicesPersonal servicesOther franchised products and services
Industry Activities
Franchised non-food retailingFranchised food retailingFranchised administration and support services Franchised rental and hire servicesFranchised education and training servicesFranchised finance and insurance servicesFranchised construction and trade servicesFranchised healthcare and social servicesFranchised information media and telecommunication services

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