Industry Analysis & Industry Trends
Representing roughly 6% of Australia's overall chemical production industry (by revenue), the Australian Soap and Cleaning Compound Manufacturing industry has a long and varied history. The industry forms part of Australia's formulated hygiene, cosmetic and specialty products industry, which has an economic footprint worth $10 billion in annual retail sales (according to industry body Accord Australasia Ltd).
Industry products are designed and formulated using simple chemistry, but the industry itself is dynamic and characterised by strong product innovation as manufacturers compete to retain consumer interest. A continued stream of new, enhanced, repackaged, reformulated and eco-ethical products have been introduced over the past five years... purchase to read more
Industry Report - Starting a New Business Chapter
While barriers to entry are moderate overall, they can vary considerably between segments, for example between those operating in the household soap segment as opposed to the industrial detergent segment. The existence of niche segments (such as eco-friendly household products) can also mean differences in entry barriers.
However in general terms, the entrenched position of the existing manufacturers, many of which are subsidiaries of multinational organisations and have a well-established stake in the market as well as the necessary relationships with market retailers, means that they are able to offer significant promotional resources, which when combined with successful brand names, ensure an advantage when competing for the shelf space necessary to market products... purchase to read more