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Public Relations Services in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Public Relations Services Market Research Report | ANZSIC M6962b | Jan 2014

Spreading the word: Digital media opens up new markets as clients get savvy about image

IBISWorld’s Public Relations Services market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$473m
Annual Growth 09-14
4.7%
Annual Growth 14-19
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Profit
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Employment
4,360
Businesses
429
Industry Analysis & Industry Trends

Mixed economic conditions in the past five years have not affected the Public Relations Services industry in the same way as traditional advertising. While marketing budgets tend to be one of the first items targeted in cost-cutting efforts, public relations (PR) services are often seen as more focused and therefore better value for money than media advertising. As a result, spending on PR tends to be less volatile and holds up slightly better when budgets are cut. Additionally, some aspects of PR, such as communication with stakeholders, can be crucial in a downturn to allay fears and manage crises... purchase to read more

Industry Report - Industry Key Buyers Chapter

As a highly fragmented industry, public relations firms in Australia range widely in size and speciality. Boutique firms abound, and most firms that do not have the benefits of size or are part of a global firm, end up focusing most of their resources towards catering towards a specialist field. Other large global firms function as large scale consortiums, allowing subsidiaries and partners to function autonomously while also pursuing multinational clients. Other international independent firms are making inroads into the local industry, with Edelman and FTI Consulting some of the larger PR firms in Australia... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Public Relations Services Industry?

Public relations agencies manage the communications between an organisation and its publics in order to promote favourable relationships and portray a desired image. This includes communication with the general public as well as employees, investors, customers, analysts and other stakeholders. In contrast to advertising, PR campaigns aim for exposure through public interest and news items rather than paid advertisements in order to give their message third-party legitimacy.

Industry Products
Consumer public relations servicesBusiness-to-business communications servicesCrisis communications servicesPublic affairs communications servicesFinancial public relations servicesOther public relations servicesSocial media communications services
 
Industry Activities
Public relations servicesImage promotion servicesPolitical consulting servicesCrisis communications services


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