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Public Relations Services in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Public Relations Services Market Research Report | ANZSIC M6962b | Jan 2014

Spreading the word: Digital media opens up new markets as clients get savvy about image

IBISWorld’s Public Relations Services market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$473m
Annual Growth 09-14
4.7%
Annual Growth 14-19
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Profit
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Employment
4,360
Businesses
429
Industry Analysis & Industry Trends

Mixed economic conditions in the past five years have not affected the Public Relations Services industry in the same way as traditional advertising. While marketing budgets tend to be one of the first items targeted in cost-cutting efforts, public relations (PR) services are often seen as more focused and therefore better value for money than media advertising. As a result, spending on PR tends to be less volatile and holds up slightly better when budgets are cut. Additionally, some aspects of PR, such as communication with stakeholders, can be crucial in a downturn to allay fears and manage crises... purchase to read more

Industry Report - Industry Analysis Chapter

An increasing proportion of marketing budgets is being put towards public relations rather than traditional media advertising. This is a result of the fragmentation of the media that is making audiences harder to reach, prompting marketers to pursue more targeted methods of communication. This, combined with the fact that PR tends to be more resistant than advertising to economic downturns, has helped the Public Relations Services industry to escape the level of volatility felt in the Advertising Services industry, especially during the global financial crisis and its aftermath.

Strong revenue and profit growth

Industry revenue is expected to grow at an annualised 4.7% over the five years through 2013-14, to reach $473.1 million... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Public Relations Services Industry?

Public relations agencies manage the communications between an organisation and its publics in order to promote favourable relationships and portray a desired image. This includes communication with the general public as well as employees, investors, customers, analysts and other stakeholders. In contrast to advertising, PR campaigns aim for exposure through public interest and news items rather than paid advertisements in order to give their message third-party legitimacy.

Industry Products
Consumer public relations servicesBusiness-to-business communications servicesCrisis communications servicesPublic affairs communications servicesFinancial public relations servicesOther public relations servicesSocial media communications services
 
Industry Activities
Public relations servicesImage promotion servicesPolitical consulting servicesCrisis communications services


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