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Public Relations Services in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Public Relations Services Market Research Report | ANZSIC M6962b | Dec 2015

Good relations: Digital media opens up new markets as clients get savvy about image

IBISWorld’s Public Relations Services market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$515m
Annual Growth 11-16
5.4%
Annual Growth 16-21
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Profit
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Employment
4,569
Businesses
437
Industry Analysis & Industry Trends

Mixed economic conditions in the past five years, such as lower consumer confidence and low growth in business profit, have not affected the Public Relations Services industry to the same degree as traditional advertising. While marketing budgets tend to be one of the first items targeted in cost-cutting efforts, public relations (PR) services are often seen as more focused and therefore better value than media advertising. As a result, spending on PR tends to be less volatile and holds up better when budgets are cut. Additionally, some aspects of PR, such as communication with stakeholders, can be crucial in a downturn to allay fears and manage crises... purchase to read more

Industry Report - Industry SWOT Analysis Chapter

The Public Relations Services industry is in a growth life cycle stage due to strong revenue growth and increases in other industry drivers. Industry value added, which is the industry's contribution to national GDP, is expected to increase at an annualised 3.8% over the ten years through 2020-21. This is higher than estimated annualised GDP growth of 2.8% over the same period. Public relations firms are capitalising on organisations outsourcing non-core services, including communications. Outsourcing has become popular as it allows organisations to focus resources on the most profitable or productive aspects of their activities... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Public Relations Services Industry?

Public relations agencies manage communication between an organisation and its public and stakeholders to promote favourable relationships and portray a desired image. This includes communication with the general public, employees, investors, customers, analysts, governments and other related parties. In contrast to advertising, PR campaigns aim for exposure through public interest and news items rather than paid advertisements to give their message third-party legitimacy.

Industry Products
Consumer PR servicesBusiness-to-business communications servicesCrisis communications servicesPublic affairs communications servicesFinancial PR servicesOther PR servicesSocial media communications services
 
Industry Activities
Public relations servicesImage promotion servicesLobbying servicesPolitical consulting servicesIssues management servicesCrisis communications services


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