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Public Relations Services in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Public Relations Services Market Research Report | ANZSIC M6962b | Jan 2014

Spreading the word: Digital media opens up new markets as clients get savvy about image

IBISWorld’s Public Relations Services market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$473m
Annual Growth 09-14
4.7%
Annual Growth 14-19
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Profit
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Employment
4,360
Businesses
429
Industry Analysis & Industry Trends

Mixed economic conditions in the past five years have not affected the Public Relations Services industry in the same way as traditional advertising. While marketing budgets tend to be one of the first items targeted in cost-cutting efforts, public relations (PR) services are often seen as more focused and therefore better value for money than media advertising. As a result, spending on PR tends to be less volatile and holds up slightly better when budgets are cut. Additionally, some aspects of PR, such as communication with stakeholders, can be crucial in a downturn to allay fears and manage crises... purchase to read more

Industry Report - Industry Products Chapter

PR firms seek to facilitate and manage communication between a client organisation and its publics to promote the client's image and interests. A client organisation's publics include stakeholders, consumers, other businesses and policy makers.

Consumer public relations services

This segment relates to PR communications targeted at potential customers of a client within the general public. This can include PR activities by businesses aimed at building brand reputation and ultimately increasing sales. It can also include non-profit businesses attempting to attract support and donations from the public, and governments and political parties attempting to gain public support and votes... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Public Relations Services Industry?

Public relations agencies manage the communications between an organisation and its publics in order to promote favourable relationships and portray a desired image. This includes communication with the general public as well as employees, investors, customers, analysts and other stakeholders. In contrast to advertising, PR campaigns aim for exposure through public interest and news items rather than paid advertisements in order to give their message third-party legitimacy.

Industry Products
Consumer public relations servicesBusiness-to-business communications servicesCrisis communications servicesPublic affairs communications servicesFinancial public relations servicesOther public relations servicesSocial media communications services
 
Industry Activities
Public relations servicesImage promotion servicesPolitical consulting servicesCrisis communications services


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