Industry Analysis & Industry Trends
Mixed economic conditions in the past five years have not affected the Public Relations Services industry in the same way as traditional advertising. While marketing budgets tend to be one of the first items targeted in cost-cutting efforts, public relations (PR) services are often seen as more focused and therefore better value for money than media advertising. As a result, spending on PR tends to be less volatile and holds up slightly better when budgets are cut. Additionally, some aspects of PR, such as communication with stakeholders, can be crucial in a downturn to allay fears and manage crises... purchase to read more
Industry Report - Industry Products Chapter
PR firms seek to facilitate and manage communication between a client organisation and its publics to promote the client's image and interests. A client organisation's publics include stakeholders, consumers, other businesses and policy makers.
Consumer public relations services
This segment relates to PR communications targeted at potential customers of a client within the general public. This can include PR activities by businesses aimed at building brand reputation and ultimately increasing sales. It can also include non-profit businesses attempting to attract support and donations from the public, and governments and political parties attempting to gain public support and votes... purchase to read more