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Public Relations Services in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Public Relations Services Market Research Report | ANZSIC M6962b | Dec 2015

Good relations: Digital media opens up new markets as clients get savvy about image

IBISWorld’s Public Relations Services market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
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Industry Analysis & Industry Trends

Mixed economic conditions in the past five years, such as lower consumer confidence and low growth in business profit, have not affected the Public Relations Services industry to the same degree as traditional advertising. While marketing budgets tend to be one of the first items targeted in cost-cutting efforts, public relations (PR) services are often seen as more focused and therefore better value than media advertising. As a result, spending on PR tends to be less volatile and holds up better when budgets are cut. Additionally, some aspects of PR, such as communication with stakeholders, can be crucial in a downturn to allay fears and manage crises... purchase to read more

Industry Report - Industry Products Chapter

PR firms facilitate and manage communication between a client organisation and its stakeholders, consumers, other businesses and policymakers to promote the client's image and interests.

Consumer PR services

This segment relates to PR communications targeted at a client's potential customers in the general public. This can include PR activities by businesses that aim to build brand reputation and ultimately increase sales. It can also include non-profit businesses attempting to attract support and donations from the public, and governments and political parties attempting to gain public support and votes... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Public Relations Services Industry?

Public relations agencies manage communication between an organisation and its public and stakeholders to promote favourable relationships and portray a desired image. This includes communication with the general public, employees, investors, customers, analysts, governments and other related parties. In contrast to advertising, PR campaigns aim for exposure through public interest and news items rather than paid advertisements to give their message third-party legitimacy.

Industry Products
Consumer PR servicesBusiness-to-business communications servicesCrisis communications servicesPublic affairs communications servicesFinancial PR servicesOther PR servicesSocial media communications services
Industry Activities
Public relations servicesImage promotion servicesLobbying servicesPolitical consulting servicesIssues management servicesCrisis communications services

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