Industry Analysis & Industry Trends
Mixed economic conditions in the past five years, such as lower consumer confidence and low growth in business profit, have not affected the Public Relations Services industry to the same degree as traditional advertising. While marketing budgets tend to be one of the first items targeted in cost-cutting efforts, public relations (PR) services are often seen as more focused and therefore better value than media advertising. As a result, spending on PR tends to be less volatile and holds up better when budgets are cut. Additionally, some aspects of PR, such as communication with stakeholders, can be crucial in a downturn to allay fears and manage crises... purchase to read more
Industry Report - Industry Products Chapter
PR firms facilitate and manage communication between a client organisation and its stakeholders, consumers, other businesses and policymakers to promote the client's image and interests.
Consumer PR services
This segment relates to PR communications targeted at a client's potential customers in the general public. This can include PR activities by businesses that aim to build brand reputation and ultimately increase sales. It can also include non-profit businesses attempting to attract support and donations from the public, and governments and political parties attempting to gain public support and votes... purchase to read more