Industry Analysis & Industry Trends
Mixed economic conditions in the past five years have not affected the Public Relations Services industry in the same way as traditional advertising. While marketing budgets tend to be one of the first items targeted in cost-cutting efforts, public relations (PR) services are often seen as more focused and therefore better value for money than media advertising. As a result, spending on PR tends to be less volatile and holds up better when budgets are cut. Additionally, some aspects of PR, such as communication with stakeholders, can be crucial in a downturn to allay fears and manage crises... purchase to read more
Industry Report - Industry Investment Chapter
The capital to labour intensity measure outlines the amount of labour used in the provision of services by the industry compared to capital costs. To calculate the capital intensity level, IBISWorld uses data from the industry cost structure. Depreciation is used as a proxy for capital, while wages are used as a proxy for labour. In 2014-15, depreciation is estimated to account for 2.4% of industry revenue, with wages at 60.8%. These show that for every dollar spent on the use and replacement of computers and equipment within the industry, approximately $25.95 is required for wages in 2014-15. This reflects a low capital intensity level.
Like most service industries, successful operators in the industry offer high levels of customer service, often on a face-to-face basis... purchase to read more