Industry Analysis & Industry Trends
Mixed economic conditions in the past five years have not affected the Public Relations Services industry in the same way as traditional advertising. While marketing budgets tend to be one of the first items targeted in cost-cutting efforts, public relations (PR) services are often seen as more focused and therefore better value for money than media advertising. As a result, spending on PR tends to be less volatile and holds up slightly better when budgets are cut. Additionally, some aspects of PR, such as communication with stakeholders, can be crucial in a downturn to allay fears and manage crises... purchase to read more
Industry Report - Industry Locations Chapter
The geographic spread of the industry largely reflects the relative sizes of the states in terms of population and economic activity. Population levels and business counts also influence the industry geographic distribution. Within cities, large PR firms also tend to be located close to the major advertising agencies. This is due to the high degree of ownership of PR firms by advertising agencies, as well as the close association required for the creation of integrated marketing and promotional campaigns required by clients.
The industry is mainly concentrated in New South Wales, with an estimated 34.2% of establishments and 33.9% of industry revenue in 2013-14, while Victoria accounts for an additional 25.9% of establishments and 26.1% of industry revenue... purchase to read more