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Public Relations Services in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Public Relations Services Market Research Report | ANZSIC M6962b | Dec 2015

Good relations: Digital media opens up new markets as clients get savvy about image

The Public Relations Services market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$515m
Annual Growth 11-16
5.4%
Annual Growth 16-21
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Profit
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Employment
4,569
Businesses
437
Industry Analysis & Industry Trends

Mixed economic conditions in the past five years, such as lower consumer confidence and low growth in business profit, have not affected the Public Relations Services industry to the same degree as traditional advertising. While marketing budgets tend to be one of the first items targeted in cost-cutting efforts, public relations (PR) services are often seen as more focused and therefore better value than media advertising. As a result, spending on PR tends to be less volatile and holds up better when budgets are cut. Additionally, some aspects of PR, such as communication with stakeholders, can be crucial in a downturn to allay fears and manage crises... purchase to read more

Industry Report - Industry Investment Chapter

Capital intensity measures the amount of labour used to provide industry services compared with capital costs. To calculate capital intensity, IBISWorld uses data from the industry cost structure. Depreciation is used as a proxy for capital, while wages are used as a proxy for labour. In 2015-16, depreciation is estimated to account for 2.4% of industry revenue, with wages at 59.9%. These show that for every dollar required for wages, approximately $0.04 will be spent on the use and replacement of computers and equipment in the industry. This reflects a low capital intensity level.

Like most service-based industries, successful PR operators offer significant customer service, often on a face-to-face basis... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Public Relations Services Industry?

Public relations agencies manage communication between an organisation and its public and stakeholders to promote favourable relationships and portray a desired image. This includes communication with the general public, employees, investors, customers, analysts, governments and other related parties. In contrast to advertising, PR campaigns aim for exposure through public interest and news items rather than paid advertisements to give their message third-party legitimacy.

Industry Products
Consumer PR servicesBusiness-to-business communications servicesCrisis communications servicesPublic affairs communications servicesFinancial PR servicesOther PR servicesSocial media communications services
 
Industry Activities
Public relations servicesImage promotion servicesLobbying servicesPolitical consulting servicesIssues management servicesCrisis communications services


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