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Public Relations Services in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Public Relations Services Market Research Report | ANZSIC M6962b | Jan 2014

Spreading the word: Digital media opens up new markets as clients get savvy about image

IBISWorld’s Public Relations Services market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$473m
Annual Growth 09-14
4.7%
Annual Growth 14-19
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Profit
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Employment
4,360
Businesses
429
Industry Analysis & Industry Trends

Mixed economic conditions in the past five years have not affected the Public Relations Services industry in the same way as traditional advertising. While marketing budgets tend to be one of the first items targeted in cost-cutting efforts, public relations (PR) services are often seen as more focused and therefore better value for money than media advertising. As a result, spending on PR tends to be less volatile and holds up slightly better when budgets are cut. Additionally, some aspects of PR, such as communication with stakeholders, can be crucial in a downturn to allay fears and manage crises... purchase to read more

Industry Report - Industry Locations Chapter

The geographic spread of the industry largely reflects the relative sizes of the states in terms of population and economic activity. Population levels and business counts also influence the industry geographic distribution. Within cities, large PR firms also tend to be located close to the major advertising agencies. This is due to the high degree of ownership of PR firms by advertising agencies, as well as the close association required for the creation of integrated marketing and promotional campaigns required by clients.

The industry is mainly concentrated in New South Wales, with an estimated 34.2% of establishments and 33.9% of industry revenue in 2013-14, while Victoria accounts for an additional 25.9% of establishments and 26.1% of industry revenue... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Public Relations Services Industry?

Public relations agencies manage the communications between an organisation and its publics in order to promote favourable relationships and portray a desired image. This includes communication with the general public as well as employees, investors, customers, analysts and other stakeholders. In contrast to advertising, PR campaigns aim for exposure through public interest and news items rather than paid advertisements in order to give their message third-party legitimacy.

Industry Products
Consumer public relations servicesBusiness-to-business communications servicesCrisis communications servicesPublic affairs communications servicesFinancial public relations servicesOther public relations servicesSocial media communications services
 
Industry Activities
Public relations servicesImage promotion servicesPolitical consulting servicesCrisis communications services


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