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Public Relations Services in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Public Relations Services Market Research Report | ANZSIC M6962b | Dec 2015

Good relations: Digital media opens up new markets as clients get savvy about image

IBISWorld’s Public Relations Services market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$515m
Annual Growth 11-16
5.4%
Annual Growth 16-21
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Profit
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Employment
4,569
Businesses
437
Industry Analysis & Industry Trends

Mixed economic conditions in the past five years, such as lower consumer confidence and low growth in business profit, have not affected the Public Relations Services industry to the same degree as traditional advertising. While marketing budgets tend to be one of the first items targeted in cost-cutting efforts, public relations (PR) services are often seen as more focused and therefore better value than media advertising. As a result, spending on PR tends to be less volatile and holds up better when budgets are cut. Additionally, some aspects of PR, such as communication with stakeholders, can be crucial in a downturn to allay fears and manage crises... purchase to read more

Industry Report - Industry Locations Chapter

The industry’s geographic spread largely reflects the relative sizes of the states and territories in terms of population and economic activity. Population and business numbers also influence the industry’s geographic distribution. Large PR firms also tend to be located close to major advertising agencies in the cities. This is because many advertising agencies own PR firms, as well as the close association required for integrated marketing and promotional campaigns.

The industry is mainly concentrated in New South Wales, with an estimated 34.2% of establishments and 33.9% of industry revenue in 2015-16, while Victoria accounts for an additional 25.9% of establishments and 26.1% of industry revenue... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Public Relations Services Industry?

Public relations agencies manage communication between an organisation and its public and stakeholders to promote favourable relationships and portray a desired image. This includes communication with the general public, employees, investors, customers, analysts, governments and other related parties. In contrast to advertising, PR campaigns aim for exposure through public interest and news items rather than paid advertisements to give their message third-party legitimacy.

Industry Products
Consumer PR servicesBusiness-to-business communications servicesCrisis communications servicesPublic affairs communications servicesFinancial PR servicesOther PR servicesSocial media communications services
 
Industry Activities
Public relations servicesImage promotion servicesLobbying servicesPolitical consulting servicesIssues management servicesCrisis communications services


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