Industry Analysis & Industry Trends
Prior to the global financial crisis, producers of fruit juice and other beverages enjoyed significant growth. This performance was underpinned by soaring fruit prices being passed on to drinkers, growing health consciousness and consumer desire for convenience and premiumisation. During 2008-09, sales of high-value fruit juice fell sharply, as a tight retail environment and recessive global conditions led consumers to trade down to fruit drink, soft drink and private-label products.
While the industry has found it difficult to grow at pre-financial crisis levels, revenue for the industry is expected to have rebounded marginally following the rising trend of health sentiments. The industry is expected to recover slightly by 1.7% during 2012-13... purchase to read more
Industry Report - Industry Products Chapter
Fruit juice is the largest product segment in the industry by value. According to Food Standards Australia New Zealand, fruit juice is the liquid portion of fruit extracted by juicing or squeezing. It may be made up of the juice of a number of different fruit. It may also include juice concentrate made up to an equivalent strength to that of undiluted fruit juice from which the concentrate is made. This level of concentration is referred to as single strength. Fruit juice can be packaged ambient or chilled. Leading fruit juice brands include Berri, Golden Circle and Spring Valley. Orange is the leading fruit juice flavour, followed by apple, berry, mango, cranberry and combinations of fruit flavours... purchase to read more