Industry Analysis & Industry Trends
The Bottled Water Manufacturing industry has performed well over the past five years, and competition has increased, following the introduction of private-label bottled water brands. Rising competition has driven volume growth, through lower prices and increased availability, but such prices have also meant that revenue has grown at a slower rate. IBISWorld forecasts that industry revenue will grow over the five years through 2014-15 at an annualised 3.7%, to $710.7 million. In 2014-15, industry revenue is expected to grow 5.0%.
Demand for bottled water has been mostly buoyed by population growth and ongoing consumer desire for healthy, convenient beverages. The industry also faced downward pressure from consumers' increased focus on its environmental footprint... purchase to read more
Industry Report - Industry Key Buyers Chapter
The Bottled Water Manufacturing industry has a high level of market share concentration. The top two players in the industry, Coca-Cola Amatil and Asahi Holdings Australia, are estimated to account for about 63% of industry revenue in 2014-15. All other manufacturers in the industry are small, with estimated market shares below 5%. Industry concentration has been increasing over the past five years, with larger beverage companies acquiring successful bottled water brands. Industry enterprise numbers are expected to decline, due to mergers and acquisitions. Brand image is important in the industry due to the homogenous nature of the product, which incentivises large companies to acquire small but growing brands for their portfolios... purchase to read more