Industry Analysis & Industry Trends
The Bottled Water Manufacturing industry has experienced strong growth over the past five years. This is largely due to consumers’ growing preference for convenience and increasing levels of health consciousness. The growing popularity of active lifestyles and a shift away from beverages with high sugar content have been driving demand for bottled water. Industry competition has increased and the growing prevalence of private-label products has driven prices lower. This has forced firms to focus on volume growth rather than price, slowing the industry’s rate of expansion. Industry revenue is expected to rise over the five years through 2014-15 at an annualised 2.8%, to reach $681.3 million. This includes a forecast growth of 1.0% for the current year... purchase to read more
Industry Report - Industry Products Chapter
Firms usually hold a portfolio of brands or water products in different segments. Promotion for each type of water is targeted to specific needs, though the distinctions between different types of water can be unclear in some cases. These distinctions are often maintained as much by marketing and labelling as by the actual properties of the different waters.
Non-bulk spring water dominates the Bottled Water Manufacturing industry, accounting for a majority of industry revenue. Spring water must be sourced from underground wells, and since each spring produces a unique mix of sulphates, calcium, phosphorous and magnesium, the content of spring water can vary... purchase to read more