Industry Analysis & Industry Trends
The Bottled Water Manufacturing industry has grown strongly over the past five years. Competition in the industry has increased, following the introduction of private-label bottled water brands, driving volume growth through lower prices and increased availability. However, lower prices have also meant that revenue has grown at a slower rate than volumes. Industry revenue is expected to rise over the five years through 2014-15 by an annualised 3.7%, to $710.7 million. In 2014-15, industry revenue is expected to grow 5.0%.
Demand for bottled water has been mostly buoyed by population growth and ongoing consumer desire for healthy convenient beverages. The industry has also faced downward pressure from consumers' increased focus on its environmental footprint... purchase to read more
Industry Report - Industry Products Chapter
Individual consumers usually purchase multiple beverage brands, so bottlers are able to promote multiple bottled water brands in different segments, each targeted to specific needs. The distinction between different types of water can be blurred in some cases, as it is often maintained as much by marketing and labelling as by differences in the actual properties of the water.
Non-bulk spring water dominates the Bottled Water Manufacturing industry, accounting for a large portion of industry revenue. Spring water must be sourced from underground wells. The contents of spring water vary, with each spring producing a unique mix of sulphates, calcium, phosphorous and magnesium... purchase to read more