Industry Analysis & Industry Trends
The Bottled Water Manufacturing industry has performed well over the past five years, and competition has increased, following the introduction of private-label bottled water brands. Rising competition has driven volume growth, through lower prices and increased availability, but such prices have also meant that revenue has grown at a slower rate. IBISWorld forecasts that industry revenue will grow over the five years through 2014-15 at an annualised 3.7%, to $710.7 million. In 2014-15, industry revenue is expected to grow 5.0%.
Demand for bottled water has been mostly buoyed by population growth and ongoing consumer desire for healthy, convenient beverages. The industry also faced downward pressure from consumers' increased focus on its environmental footprint... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Bottled Water Manufacturing industry is currently in a mature phase of its life cycle. Over the 10 years through 2019-20, industry value added is estimated to increase at an annualised rate of 1.8%, underperforming the overall economy, which is forecast to grow at an annualised rate of 2.7% over the same period. This performance can be attributed to rising competition within the industry. Revenue growth has been dependent on rising volumes of sales, which have pushed up costs per unit sold.
Factors suggesting the industry is in a mature lifecycle stage include a slowdown in product innovation and product introductions with greater focus on marketing of existing lines, manufacturing efficiencies and brand consolidation... purchase to read more