Industry Analysis & Industry Trends
The Bottled Water Manufacturing industry has grown strongly over the past five years. This is largely due to consumers' growing preference for convenience and increasing health consciousness. The growing popularity of active lifestyles and a shift away from beverages with high sugar content have encouraged demand for bottled water. Industry competition has increased and the growing prevalence of private-label products has driven prices lower. This has forced firms to focus on volume growth rather than price, slowing the industry's rate of expansion. Industry revenue is expected to rise at an annualised 2.9% over the five years through 2015-16 to reach $688.2 million. This includes forecast growth of 0.5% in the current year... purchase to read more
Industry Report - Starting a New Business Chapter
The industry's barriers to entry are high and increasing. New potential entrants generally own a water source or brand. Spring owners wanting to enter the industry can do so in partnership with an existing brand or establish their own brand and production facilities. Brand owners can either source water from a public source or purchase water from a supplier.
The industry is highly concentrated, with the two largest manufacturers (CCA and Asahi) being highly diversified. These two firms benefit from a competitive advantage over new entrants, as they produce a range of beverages with established distribution networks... purchase to read more