Industry Analysis & Industry Trends
A weak retail environment and changing consumer trends have limited growth in the Soft Drink Manufacturing industry over the past five years. Industry revenue is forecast to increase at an annualised 1.2% over the five years through 2014-15. This includes projected growth of 1.6% in 2014-15, to reach $4.3 billion. Despite these threats, increasing energy drink sales and the popularity of diet ranges have supported industry growth.
Retail conditions have struggled due to domestic and global uncertainty following the global financial crisis. Weak consumer sentiment over the past five years has led consumers to cut back on discretionary spending. This has reduced soft-drink consumption to an extent, as these products are typically considered discretionary... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Soft Drinks Manufacturing industry is currently in the mature phase of its life cycle. Industry value added, which measures the industry’s contribution to the economy, is forecast to grow by an annualised 1.7% over the 10 years through 2019-20. This represents an underperformance of overall GDP, which is projected to rise by an annualised 2.7% over the 10-year period. However, the performance of some segments has outperformed the industry as a whole, such as energy drinks and diet lines, which have performed particularly well.
The high level of concentration within Soft Drink Manufacturing indicates the mature life cycle phase the industry is in... purchase to read more