Industry Analysis & Industry Trends
Heavy discounting and changing consumer trends have restrained revenue growth over the past five years. During the five years through 2014-15, industry revenue is forecast to increase at an annualised rate of 1.2%. This includes weaker projected growth of 1.0% in 2014-15, to reach $4.3 billion. Despite these threats, industry growth has received support from increasing energy drink sales and popular diet ranges.
The retail environment has struggled under the weight of escalating domestic and global uncertainty following the global financial crisis. Consumers have generally become less confident, choosing to pay down debt rather than spend on discretionary purchases... purchase to read more
Industry Report - Industry Key Buyers Chapter
The Soft Drink Manufacturing industry is characterised by a high level of market concentration. The two largest players alone, Coca-Cola Amatil (CCA) and Asahi Holdings (Australia), are responsible for 82.0% of industry revenue. There are no other players with over 5.0% of industry revenue. Concentration in the industry has been supported by the emergence of Asahi over the past five years, having been active in acquiring brands including Schweppes in 2009.
In August 2010, Asahi agreed to the purchase of P&N Beverages in a $360 million deal. However, the acquisition was blocked by the ACCC due to competitive concerns in the Soft Drink Manufacturing industry. Had the sale proceeded, the industry would have become even more concentrated... purchase to read more