Industry Analysis & Industry Trends
Heavy discounting and changing consumer trends have restrained revenue growth over the past five years. During the five years through 2014-15, industry revenue is forecast to increase at an annualised rate of 1.2%. This includes weaker projected growth of 1.0% in 2014-15, to reach $4.3 billion. Despite these threats, industry growth has received support from increasing energy drink sales and popular diet ranges.
The retail environment has struggled under the weight of escalating domestic and global uncertainty following the global financial crisis. Consumers have generally become less confident, choosing to pay down debt rather than spend on discretionary purchases... purchase to read more
Industry Report - Industry Products Chapter
The majority of the industry is made up of carbonated soft drinks (CSDs), with cola-based beverages comprising the largest portion. Over the past five years, other beverages such as sports beverages and energy drinks have grown in popularity.
The major product segment within the industry is cola-flavoured CSDs. This product segment includes diet cola and cola CSDs, with additional flavours such as vanilla cola and lime cola. Over the past five years, rising health awareness has driven an increase in low-sugar and diet cola varieties. Overall, the segment has remained stable as a portion of industry revenue... purchase to read more