Industry Analysis & Industry Trends
A weak retail environment and changing consumer trends have limited growth in the Soft Drink Manufacturing industry over the past five years. Industry revenue is forecast to increase at an annualised 1.2% over the five years through 2014-15. This includes projected growth of 1.6% in 2014-15, to reach $4.3 billion. Despite these threats, increasing energy drink sales and the popularity of diet ranges have supported industry growth.
Retail conditions have struggled due to domestic and global uncertainty following the global financial crisis. Weak consumer sentiment over the past five years has led consumers to cut back on discretionary spending. This has reduced soft-drink consumption to an extent, as these products are typically considered discretionary... purchase to read more
Industry Report - Industry Key Buyers Chapter
The Soft Drink Manufacturing industry is characterised by a high level of market share concentration. The two largest players, Coca-Cola Amatil (CCA) and Asahi Holdings (Australia), make up over three quarters of the industry, accounting for 80.5% of industry revenue. There are no other players that hold over 5.0% of industry revenue. Concentration in the industry has been boosted by the emergence of Asahi over the past five years, having been active in acquiring brands including Schweppes in 2009. In August 2010, Asahi agreed an acquisition of P&N Beverages in a $360.0 million deal. However, the deal was blocked by the ACCC due to competitive concerns in the Soft Drink Manufacturing industry. Had the sale proceeded, the industry would have become even more concentrated... purchase to read more