Industry Analysis & Industry Trends
A weak retail environment and changing consumer trends have characterised the Soft Drink Manufacturing industry over the past five years, limiting substantial revenue growth. Despite these threats, the growing popularity of higher value sports and energy drinks, and an increasing focus on diet ranges have supported industry growth. As a result, industry revenue is forecast to increase at an annualised 2.4% over the five years through 2015-16. This includes projected growth of 2.2% in 2015-16, to reach $4.4 billion.
Over the past five years, domestic and global uncertainty has led to soft retail conditions and weak consumer sentiment, causing consumers to cut back on discretionary spending... purchase to read more
Industry Report - Industry Products Chapter
The industry is predominantly made up of carbonated soft drinks (CSDs), with cola-based beverages comprising the largest portion. It also includes other beverages such as sports and energy drinks, which have become increasingly popular over the past five years.
Cola-flavoured CSDs make up the largest industry product segment. This segment includes traditional cola and diet cola CSDs, and additional flavours such as vanilla cola and lime cola. Over the past five years, rising health awareness has increased the range of low-sugar and diet cola varieties, with consumers moving away from traditional cola. In 2012, Asahi introduced Pepsi Next, with 30.0% less sugar and sweetened with stevia... purchase to read more