Industry Analysis & Industry Trends
A weak retail environment and changing consumer trends have characterised the Soft Drink Manufacturing industry over the past five years, limiting substantial revenue growth. Despite these threats, the growing popularity of higher value sports and energy drinks, and an increasing focus on diet ranges have supported industry growth. As a result, industry revenue is forecast to increase at an annualised 2.4% over the five years through 2015-16. This includes projected growth of 2.2% in the current year, to reach $4.4 billion.
Over the past five years, domestic and global economic uncertainty has led to soft retail conditions and weak consumer sentiment, causing consumers to cut back on spending... purchase to read more
Industry Report - Industry Analysis Chapter
Revenue growth in the Soft Drink Manufacturing industry has been steady over the past five years, despite a weak retail environment and rising health awareness. Strong competition and aggressive pricing strategies by major players have curbed any significant growth. However, these trends have been offset by the increasing popularity of higher value sports and energy drinks, and manufacturers' focus on healthier, low- and zero-sugar drink options. Industry revenue is projected to grow at an annualised 2.4% over the five years through 2015-16. Similar growth is also projected for the current year, with revenue forecast to increase by 2.2% to reach $4.4 billion.
Industry sales volumes have remained steady over the past five years... purchase to read more