Industry Analysis & Industry Trends
A weak retail environment and changing consumer trends have characterised the Soft Drink Manufacturing industry over the past five years, limiting substantial revenue growth. Despite these threats, the growing popularity of higher value sports and energy drinks, and an increasing focus on diet ranges have supported industry growth. As a result, industry revenue is forecast to increase at an annualised 2.4% over the five years through 2015-16. This includes projected growth of 2.2% in 2015-16, to reach $4.4 billion.
Over the past five years, domestic and global uncertainty has led to soft retail conditions and weak consumer sentiment, causing consumers to cut back on discretionary spending... purchase to read more
Industry Report - Industry Analysis Chapter
Revenue growth in the Soft Drink Manufacturing industry has been steady over the past five years, despite a weak retail environment and rising health awareness constraining revenue. Strong competition and aggressive pricing strategies by major players have curbed growth. However, these trends have been partially offset by the increasing popularity of higher value sports and energy drinks, and manufacturers' focus on healthier, low- and zero-sugar drink options. Over the five years through 2015-16, industry revenue is expected to grow at an annualised 2.4%. Similar growth is also projected for 2015-16, with revenue forecast to increase by 2.2% to reach $4.4 billion.
Industry sales volumes have remained steady over the past five years... purchase to read more