Soft Drink Manufacturing in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Soft Drink Manufacturing Market Research Report | ANZSIC C1211a | Nov 2014

Highly concentrated: The industry is expanding through product innovation

IBISWorld’s Soft Drink Manufacturing market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Annual Growth 10-15
Annual Growth 15-20
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Industry Analysis & Industry Trends

Aggressive pricing and changing consumer trends have restrained growth for the Soft Drink Manufacturing industry over the past five years. During the five years through 2014-15, industry revenue is forecast to increase at an annualised 1.2%. This includes weaker projected growth of 1.0% in 2014-15, to reach $4.3 billion. Despite these threats, industry growth has received support from increasing energy drink sales and popular diet ranges.

The retail environment has struggled under the weight of domestic and global uncertainty following the global financial crisis. Consumers have generally become less confident, choosing to pay down debt rather than spend on discretionary purchases... purchase to read more

Industry Report - Starting a New Business Chapter

The industry has medium barriers to entry, with the level increasing over the past five years. The market power, wide range and brand awareness of the industry's major players increases barriers for new entrants.

The ability to compete with existing industry firms, which have well-established distribution streams, requires significant investment. Coca-Cola Amatil's distribution network is a strong source of competitive advantage. Entry into the industry can occur through acquisition, as demonstrated by Asahi's purchase of Schweppes. Brand loyalty is also a barrier that any new entrant would need to overcome. Advertising and marketing activities by the major players are substantial as they recognise the importance of making their brands into household names... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Soft Drink Manufacturing Industry?

Firms in this industry primarily produce canned or bottled soft drinks (carbonated and non-carbonated), sport drinks and energy drinks. The industry does not include the production of bottled water, fruit juice or fruit drinks.

Industry Products
Cola flavoured CSDsOther flavoured CSDsMixersSports drinksEnergy drinks
Industry Activities
Carbonated soft drink productionSyrup productionEnergy drink productionSports drink productionFlavoured mineral water productionIce production

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