Industry Analysis & Industry Trends
Aggressive pricing and changing consumer trends have restrained growth for the Soft Drink Manufacturing industry over the past five years. During the five years through 2014-15, industry revenue is forecast to increase at an annualised 1.2%. This includes weaker projected growth of 1.0% in 2014-15, to reach $4.3 billion. Despite these threats, industry growth has received support from increasing energy drink sales and popular diet ranges.
The retail environment has struggled under the weight of domestic and global uncertainty following the global financial crisis. Consumers have generally become less confident, choosing to pay down debt rather than spend on discretionary purchases... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Soft Drinks Manufacturing industry is currently in the mature phase of its life cycle. Industry value added, which measures the industry's contribution to the economy, is forecast to grow by an annualised 1.7% over the 10 years through 2019-20. This represents an underperformance of overall GDP, which is projected to rise by 2.7% annualised over the 10-year period. However, the performance of some segments has outperformed the industry as a whole, with energy drinks and diet lines performing particularly well.
The level of concentration within the industry points to the mature life cycle phase. Acquisition activity has been high over the past five years, with the majority of the market now concentrated in two major players... purchase to read more