Industry Analysis & Industry Trends
A weak retail environment and changing consumer trends have characterised the Soft Drink Manufacturing industry over the past five years, limiting substantial revenue growth. Despite these threats, the growing popularity of higher value sports and energy drinks, and an increasing focus on diet ranges have supported industry growth. As a result, industry revenue is forecast to increase at an annualised 2.4% over the five years through 2015-16. This includes projected growth of 2.2% in the current year, to reach $4.4 billion.
Over the past five years, domestic and global economic uncertainty has led to soft retail conditions and weak consumer sentiment, causing consumers to cut back on spending... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Soft Drinks Manufacturing industry is currently in the mature phase of its life cycle. Industry value added, which measures the industry's contribution to the economy, is forecast to grow at an annualised 2.5% over the 10 years through 2020-21. This represents a slight underperformance of overall GDP, which is projected to rise at an annualised 2.6% over the 10-year period. However, the performance of some segments has outperformed the industry as a whole. These include energy drinks and diet lines, which have performed particularly well.
The high level of concentration among soft drink manufacturers is indicative of its mature life cycle phase... purchase to read more