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Online Shopping in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Online Shopping Market Research Report | ANZSIC X0004 | Jul 2016

Buying in: Consumer acceptance of online shopping has strongly boosted revenue growth

IBISWorld’s Online Shopping market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Annual Growth 12-17
Annual Growth 17-22
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Industry Analysis & Industry Trends

Online retailing has brought about significant changes in the Australian Retail Trade division, representing a shift in the way consumers make transactions. The industry has grown dramatically over the past five years, to become part of the mainstream Retail Trade division. Online shopping has been aided by rapid growth in internet and broadband penetration, combined with consumer acceptance of electronic commerce as a viable and safe alternative to traditional bricks-and-mortar retailing.

The industry has benefited from consumers seeking variety and value, particularly as discretionary spending and consumer sentiment have been weak. Online shopping offers unprecedented choice through highly competitive prices and a lack of geographical boundaries... purchase to read more

Industry Report - Starting a New Business Chapter

The Online Shopping industry has minimal barriers to entry. The difficulties involved in entering the industry vary according to the type and scale of retailing intended. Smaller, niche retailers are able to commence trading with very little capital outlay, as the initial cost of establishing an online business is low compared with other retail industries. New entrants need to purchase a website and domain name and establish solid relationships with manufacturers or wholesalers in order to guarantee a consistent and reliable supply of products. Online stores should be continually updated with new stock in order to meet consumer demand... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Online Shopping Industry?

Industry retailers operate websites that enable consumers to purchase a broad range of products such as apparel, computers, recorded music, electronic goods, general merchandise and groceries. Industry participants are either pure-play online retailers or bricks-and-mortar stores with an online presence. The industry does not include the sale of goods or services by agents that do not take ownership of the goods and services, or the sale of goods by individuals.

Industry Products
Homewares and domestic appliancesClothing, footwear and personal accessoriesGroceries and liquorPrinted material, music and moviesRecreational goodsCosmetics, fragrances and toiletriesComputers, software and electronic goodsOther goods
Industry Activities
Clothing, footwear and personal-accessory retailingElectronic goods and appliance retailingCosmetics, fragrances and toiletries retailingFood and liquor retailingBook, newspaper and magazine retailingComputer and software retailingTextile goods and housewares retailingToy and game retailingCD and DVD retailing

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