Industry Analysis & Industry Trends
Online retailing has brought about significant changes in the Australian Retail Trade division, representing a shift in the way consumers make transactions. The industry has grown dramatically over the past five years, to become part of the mainstream Retail Trade division. Online shopping has been aided by rapid growth in internet and broadband penetration, combined with consumer acceptance of electronic commerce as a viable and safe alternative to traditional bricks-and-mortar retailing.
The industry has benefited from consumers seeking variety and value, particularly as discretionary spending and consumer sentiment have been weak. Online shopping offers unprecedented choice through highly competitive prices and a lack of geographical boundaries... purchase to read more
Industry Report - Industry Locations Chapter
Unlike other retail industries, the geographic spread of the industry is not linked to the location of operators but rather the location of consumers who purchase goods online. As a result, the geographic segmentation of the industry is based on population distribution and linked to the proportion of households with internet access. It is estimated that those states with a greater share of the total population have a higher proportion of consumers with internet access who are actively involved in online shopping. Hence, demand for online shopping is led by New South Wales, which has the largest national population base, followed by Victoria and Queensland. Together, these states account for 76.0% of industry revenue and about 77% of the population... purchase to read more