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Online Shopping in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Online Shopping Market Research Report | ANZSIC X0004 | Jul 2016

Buying in: Consumer acceptance of online shopping has strongly boosted revenue growth

The Online Shopping market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$18bn
Annual Growth 12-17
16.2%
Annual Growth 17-22
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Profit
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Employment
66,014
Businesses
47,153
Industry Analysis & Industry Trends

Online retailing has brought about significant changes in the Australian Retail Trade division, representing a shift in the way consumers make transactions. The industry has grown dramatically over the past five years, to become part of the mainstream Retail Trade division. Online shopping has been aided by rapid growth in internet and broadband penetration, combined with consumer acceptance of electronic commerce as a viable and safe alternative to traditional bricks-and-mortar retailing.

The industry has benefited from consumers seeking variety and value, particularly as discretionary spending and consumer sentiment have been weak. Online shopping offers unprecedented choice through highly competitive prices and a lack of geographical boundaries... purchase to read more

Industry Report - Industry Locations Chapter

Unlike other retail industries, the geographic spread of the industry is not linked to the location of operators but rather the location of consumers who purchase goods online. As a result, the geographic segmentation of the industry is based on population distribution and linked to the proportion of households with internet access. It is estimated that those states with a greater share of the total population have a higher proportion of consumers with internet access who are actively involved in online shopping. Hence, demand for online shopping is led by New South Wales, which has the largest national population base, followed by Victoria and Queensland. Together, these states account for 76.0% of industry revenue and about 77% of the population... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Online Shopping Industry?

Industry retailers operate websites that enable consumers to purchase a broad range of products such as apparel, computers, recorded music, electronic goods, general merchandise and groceries. Industry participants are either pure-play online retailers or bricks-and-mortar stores with an online presence. The industry does not include the sale of goods or services by agents that do not take ownership of the goods and services, or the sale of goods by individuals.

Industry Products
Homewares and domestic appliancesClothing, footwear and personal accessoriesGroceries and liquorPrinted material, music and moviesRecreational goodsCosmetics, fragrances and toiletriesComputers, software and electronic goodsOther goods
 
Industry Activities
Clothing, footwear and personal-accessory retailingElectronic goods and appliance retailingCosmetics, fragrances and toiletries retailingFood and liquor retailingBook, newspaper and magazine retailingComputer and software retailingTextile goods and housewares retailingToy and game retailingCD and DVD retailing


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