Industry Analysis & Industry Trends
Online retailing has changed the face of the Australian retail sector, representing a paradigm shift in the way consumers make transactions. While the industry is in its infancy, both technologically and financially, it has grown dramatically over the past five years to become part of the mainstream retail industry. The rise of the industry has been aided by the rapid growth in internet and broadband penetration, combined with an acceptance of electronic commerce as a viable and safe alternative to traditional bricks-and-mortar retailing.
The industry has benefited from consumers seeking choice and value, particularly as discretionary spending and overall consumer sentiment have declined... purchase to read more
Industry Report - Industry Analysis Chapter
Over the past five years, online shopping has been the lone shining star in an otherwise dim retail sector, growing strongly despite a weak global economy, low consumer sentiment and subdued discretionary spending. The dramatic growth of the internet as a channel for commerce, faster internet speeds and higher internet penetration rates laid the foundations for Australia's next big growth industry. These trends have coincided with the strong proliferation of online stores offering a range of products and services at competitive prices. Improvements to the security and reliability of online retailers have changed perceptions of the internet as a credible medium for shopping... purchase to read more