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Online Shopping in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Online Shopping Market Research Report | ANZSIC X0004 | Nov 2016

Buying in: Consumer acceptance of online shopping has boosted revenue growth

IBISWorld’s Online Shopping market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$18bn
Annual Growth 12-17
16.2%
Annual Growth 17-22
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Profit
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Employment
66,014
Businesses
47,153
Industry Analysis & Industry Trends

Online retailing has brought about significant changes in the Australian Retail Trade division, representing a shift in the way consumers make transactions. The Online Shopping industry has grown dramatically over the past five years, to become part of the mainstream Retail Trade division. Online shopping has been aided by rapid growth in internet and broadband penetration, combined with consumer acceptance of electronic commerce as a viable and safe alternative to traditional bricks-and-mortar retailing.

Industry operators have benefited from consumers seeking variety and value, particularly in a period of subdued discretionary spending and volatile consumer sentiment... purchase to read more

Industry Report - Industry Analysis Chapter

The Online Shopping industry has performed strongly over the past five years, despite many segments of the retail sector struggling over the period. The industry has grown strongly despite a weak global economy, volatile consumer sentiment and subdued discretionary spending. Sales growth has been supported by rising consumer confidence in online shopping, the large variety of good-value items available and further growth in internet use across the population. Specialist retailers initially dominated online retailing, but e-commerce platforms are quickly becoming common for multichannel delivery.

Online retailing has flourished due to changing consumer attitudes over the past five years... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Online Shopping Industry?

Industry retailers operate websites that enable consumers to purchase a range of products such as apparel, computers, recorded music, electronic goods, general merchandise and groceries. Industry participants are either pure-play online retailers or bricks-and-mortar stores with an online presence. The industry does not include the sale of goods or services by agents that do not take ownership of the goods and services, or the sale of goods by individuals.

Industry Products
Homewares and domestic appliancesClothing, footwear and personal accessoriesGroceries and liquorPrinted material, music and moviesRecreational goodsCosmetics, fragrances and toiletriesComputers, software and electronic goodsOther goods
 
Industry Activities
Clothing, footwear and personal-accessory retailingElectronic goods and appliance retailingCosmetics, fragrances and toiletries retailingFood and liquor retailingBook, newspaper and magazine retailingComputer and software retailingTextile goods and housewares retailingToy and game retailingCD and DVD retailing


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