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Online Shopping in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Online Shopping Market Research Report | ANZSIC X0004 | Jul 2015

Shopping frenzy: Strong growth despite rising competition from foreign websites and physical retailers

IBISWorld’s Online Shopping market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$16bn
Annual Growth 11-16
16.5%
Annual Growth 16-21
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Profit
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Employment
62,200
Businesses
44,429
Industry Analysis & Industry Trends

Online retailing has changed the face of the Australian Retail Trade division, representing a paradigm shift in the way consumers make transactions. The industry has grown dramatically over the past five years, to become part of the mainstream Retail Trade division. The rise of online shopping has been aided by the rapid growth in internet and broadband penetration, combined with consumer acceptance of electronic commerce as a viable and safe alternative to traditional bricks-and-mortar retailing.

The industry has benefited from consumers seeking variety and value, particularly as discretionary spending and overall consumer sentiment have been relatively weak. Online shopping offers unprecedented choice, as there are no geographical boundaries and prices are highly competitive... purchase to read more

Industry Report - Industry SWOT Analysis Chapter

The Online Shopping industry is in the growth stage of its life cycle. Over the 10 years through 2020-21, industry value added is expected to increase by an annualised 10.2%, compared with real GDP growth of 2.8% annualised over the same period. This suggests that the industry is growing at a significantly faster rate than the Australian economy.

Strong consumer demand and an increase in the number of goods available online have characterised the growth phase of the industry. The relatively untapped potential of online retailing has encouraged a large number of new entrants, with the number of online stores increasing by an annualised 9.0% over the past five years... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Online Shopping Industry?

Retailers in this industry operate websites that enable consumers to purchase a broad range of products such as apparel, computers, recorded music, electronic goods, general merchandise and groceries. Industry participants are either pure-play online retailers or bricks-and-mortar stores that have an online presence. The industry does not include the sale of goods or services by agents, who do not take ownership of the goods and services, or the sale of goods by individuals.

Industry Products
Homewares and domestic appliancesClothing, footwear and personal accessoriesGroceries and liquorPrinted material, music and moviesRecreational goodsCosmetics, fragrances and toiletriesComputers, software and electronic goodsOther goods
 
Industry Activities
Clothing, footwear and personal-accessory retailingElectronic goods and appliance retailingCosmetics, fragrances and toiletries retailingFood and liquor retailingBook, newspaper and magazine retailingComputer and software retailingTextile goods and housewares retailingToy and game retailingCD and DVD retailing


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