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Online Shopping in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Online Shopping Market Research Report | ANZSIC X0004 | Jan 2014

Net appeal: Technological innovations and increased consumer confidence boost demand

IBISWorld’s Online Shopping market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$12bn
Annual Growth 09-14
24.1%
Annual Growth 14-19
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Profit
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Employment
53,259
Businesses
38,594
Industry Analysis & Industry Trends

Online retailing has changed the face of the Australian retail sector, representing a paradigm shift in the way consumers make transactions. While the industry is in its infancy, both technologically and financially, it has grown dramatically over the past five years to become part of the mainstream retail industry. The rise of the industry has been aided by the rapid growth in internet and broadband penetration, combined with an acceptance of electronic commerce as a viable and safe alternative to traditional bricks-and-mortar retailing.

The industry has benefited from consumers seeking choice and value, particularly as discretionary spending and overall consumer sentiment have declined... purchase to read more

Industry Report - Industry Investment Chapter

The Online Shopping industry exhibits a moderate level of capital intensity. IBISWorld estimates that for every dollar spent on depreciation, $7.88 is spent on wages. The capital and labour costs of running a retail business online differ from the traditional retail method. Real estate costs are generally lower for online businesses, but significant investment is required to create and maintain a high-quality website. Heavy investment in e-commerce technology and innovation in the online trading market is expected to contribute to increased depreciation costs.

The technical expertise required to undertake online retailing generally calls for employees with non-traditional skill sets, some of which can command high wages... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Online Shopping Industry?

Retailers in this industry operate websites that enable consumers to purchase a broad array of products, such as apparel, computers, recorded music, electronic goods, general merchandise and groceries. Industry participants are either pure-play online retailers or bricks-and-mortar stores that have an online presence. The industry does not include the sale of goods or services by agents that do not take ownership of the goods and services, or the sale of goods by individuals.

Industry Products
Homewares and domestic appliancesClothing, footwear and personal accessoriesGroceries and liquorPrinted material, music and moviesRecreational goodsCosmetics, fragrances and toiletriesComputers, software and electronic goodsOther goods
 
Industry Activities
Clothing, footwear and personal-accessory retailingElectronic goods and appliance retailingCosmetics, fragrances and toiletries retailingFood and liquor retailingBook, newspaper and magazine retailingComputer and software retailingTextile goods and housewares retailingToy and game retailingCD and DVD retailingOnline auction operation


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