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Online Shopping in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Online Shopping Market Research Report | ANZSIC X0004 | May 2014

Fast connection: Revenue grows rapidly as consumers become comfortable with shopping online

IBISWorld’s Online Shopping market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$12bn
Annual Growth 09-14
24.1%
Annual Growth 14-19
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Profit
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Employment
53,259
Businesses
38,594
Industry Analysis & Industry Trends

Online retailing has changed the face of the Australian retail sector, representing a paradigm shift in the way consumers make transactions. While the industry is in its infancy both technologically and financially, it has grown dramatically over the past five years to become part of the mainstream retail industry. The rise of the industry has been aided by the rapid growth in internet and broadband penetration, combined with an acceptance of electronic commerce as a viable and safe alternative to traditional bricks-and-mortar retailing.

The industry has benefited from consumers seeking choice and value, particularly as discretionary spending and overall consumer sentiment have declined... purchase to read more

Industry Report - Industry Key Buyers Chapter

The Online Shopping industry is characterised by a low level of market share concentration with the top four players accounting for approximately 20% of revenue. Major players, such as Wesfarmers and Woolworths, have significant influence over the market and a large customer base. However, the industry also consists of a large number of smaller, independent operators. Although these larger companies have been expanding their online presence rapidly over the past five years, substantial market share gains have been offset by the multitude of new operators entering the industry.

Concentration is set to strengthen over the next five years, as retailers consolidate their operations in response to intensifying competition... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Online Shopping Industry?

Retailers in this industry operate websites that enable consumers to purchase a broad array of products, such as apparel, computers, recorded music, electronic goods, general merchandise and groceries. Industry participants are either pure-play online retailers or bricks-and-mortar stores that have an online presence. The industry does not include the sale of goods or services by agents that do not take ownership of the goods and services, or the sale of goods by individuals.

Industry Products
Homewares and domestic appliancesClothing, footwear and personal accessoriesGroceries and liquorPrinted material, music and moviesRecreational goodsCosmetics, fragrances and toiletriesComputers, software and electronic goodsOther goods
 
Industry Activities
Clothing, footwear and personal-accessory retailingElectronic goods and appliance retailingCosmetics, fragrances and toiletries retailingFood and liquor retailingBook, newspaper and magazine retailingComputer and software retailingTextile goods and housewares retailingToy and game retailingCD and DVD retailingOnline auction operation


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