Industry Analysis & Industry Trends
Online retailing has changed the face of the Australian retail sector, representing a paradigm shift in the way consumers make transactions. While the industry is in its infancy, both technologically and monetarily, it has grown dramatically over the past five years to become part of the mainstream consumer's psyche. This has been aided by the equally rapid growth in internet and broadband penetration, combined with an acceptance of electronic commerce as a viable and safe alternative to traditional brick-and-mortar retailing.
The industry has also benefited from consumers seeking choice and value, particularly as discretionary spending and confidence have declined... purchase to read more
Industry Report - Starting a New Business Chapter
The difficulties involved in entering the industry vary according to the type and scale of retailing intended. Niche retailers are able to commence trading with very little outlay, particularly if they are already connected to an audience. Online auction platforms such as eBay enable companies to sell online without actually having a website or transaction system of their own, paying commission for eBay to act as a host for classifieds or auction transactions. New entrants that wish to go head to head with existing major online retailers will need to be better prepared, with extensive stock levels, marketing budgets and a sophisticated website.
New online retailers can often struggle to establish brand recognition in the marketplace, which makes it difficult to build trust... purchase to read more