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Online Shopping in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Online Shopping Market Research Report | ANZSIC X0004 | Oct 2014

Clicks and mortar: The industry's growth potential has led to an influx of online stores

The Online Shopping market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$14bn
Annual Growth 10-15
18.2%
Annual Growth 15-20
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Profit
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Employment
58,495
Businesses
42,388
Industry Analysis & Industry Trends

Online retailing has changed the face of the Australian retail sector, representing a paradigm shift in the way consumers make transactions. While the industry is in its infancy both technologically and financially, it has grown dramatically over the past five years, to become part of the mainstream retail industry. The rise of the industry has been aided by the rapid growth in internet and broadband penetration, combined with consumer acceptance of electronic commerce as a viable and safe alternative to traditional bricks-and-mortar retailing.

The industry has benefited from consumers seeking choice and value, particularly as discretionary spending and overall consumer sentiment have been relatively weak... purchase to read more

Industry Report - Starting a New Business Chapter

The Online Shopping industry has minimal barriers to entry. The difficulties involved in entering the industry vary according to the type and scale of retailing intended. Smaller, niche retailers are able to commence trading with very little capital outlay, as the initial cost of establishing an online business is low compared with other retail industries. New entrants need to purchase a website and domain name and establish solid relationships with manufacturers or wholesalers in order to guarantee a consistent and reliable supply of products. Online stores should be continually updated with new stock in order to meet consumer demand... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Online Shopping Industry?

Retailers in this industry operate websites that enable consumers to purchase a broad range of products such as apparel, computers, recorded music, electronic goods, general merchandise and groceries. Industry participants are either pure-play online retailers or bricks-and-mortar stores that have an online presence. The industry does not include the sale of goods or services by agents, who do not take ownership of the goods and services, or the sale of goods by individuals.

Industry Products
Homewares and domestic appliancesClothing, footwear and personal accessoriesGroceries and liquorPrinted material, music and moviesRecreational goodsCosmetics, fragrances and toiletriesComputers, software and electronic goodsOther goods
 
Industry Activities
Clothing, footwear and personal-accessory retailingElectronic goods and appliance retailingCosmetics, fragrances and toiletries retailingFood and liquor retailingBook, newspaper and magazine retailingComputer and software retailingTextile goods and housewares retailingToy and game retailingCD and DVD retailingOnline auction operation


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