Online Shopping in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Online Shopping Market Research Report | ANZSIC X0004 | Jul 2015

Shopping frenzy: Strong growth despite rising competition from foreign websites and physical retailers

The Online Shopping market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
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Industry Analysis & Industry Trends

Online retailing has changed the face of the Australian Retail Trade division, representing a paradigm shift in the way consumers make transactions. The industry has grown dramatically over the past five years, to become part of the mainstream Retail Trade division. The rise of online shopping has been aided by the rapid growth in internet and broadband penetration, combined with consumer acceptance of electronic commerce as a viable and safe alternative to traditional bricks-and-mortar retailing.

The industry has benefited from consumers seeking variety and value, particularly as discretionary spending and overall consumer sentiment have been relatively weak. Online shopping offers unprecedented choice, as there are no geographical boundaries and prices are highly competitive... purchase to read more

Industry Report - Industry Investment Chapter

The Online Shopping industry exhibits a moderate level of capital intensity. IBISWorld estimates that for every dollar invested in capital costs, $7.57 is spent on wages. The capital and labour costs of running a retail business online differ from the traditional retail method. Real estate costs are generally lower for online businesses, but significant investment is required to create and maintain a high-quality website. Heavy investment in e-commerce technology and innovation in the online trading market has contributed to increased depreciation costs over the past five years.

The technical expertise required to undertake online retailing generally calls for employees with non-traditional skill sets, some of which can command high wages... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Online Shopping Industry?

Retailers in this industry operate websites that enable consumers to purchase a broad range of products such as apparel, computers, recorded music, electronic goods, general merchandise and groceries. Industry participants are either pure-play online retailers or bricks-and-mortar stores that have an online presence. The industry does not include the sale of goods or services by agents, who do not take ownership of the goods and services, or the sale of goods by individuals.

Industry Products
Homewares and domestic appliancesClothing, footwear and personal accessoriesGroceries and liquorPrinted material, music and moviesRecreational goodsCosmetics, fragrances and toiletriesComputers, software and electronic goodsOther goods
Industry Activities
Clothing, footwear and personal-accessory retailingElectronic goods and appliance retailingCosmetics, fragrances and toiletries retailingFood and liquor retailingBook, newspaper and magazine retailingComputer and software retailingTextile goods and housewares retailingToy and game retailingCD and DVD retailing

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