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Online Shopping in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Online Shopping Market Research Report | ANZSIC X0004 | Jul 2016

Buying in: Consumer acceptance of online shopping has strongly boosted revenue growth

IBISWorld’s Online Shopping market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$18bn
Annual Growth 12-17
16.2%
Annual Growth 17-22
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Profit
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Employment
66,014
Businesses
47,153
Industry Analysis & Industry Trends

Online retailing has brought about significant changes in the Australian Retail Trade division, representing a shift in the way consumers make transactions. The industry has grown dramatically over the past five years, to become part of the mainstream Retail Trade division. Online shopping has been aided by rapid growth in internet and broadband penetration, combined with consumer acceptance of electronic commerce as a viable and safe alternative to traditional bricks-and-mortar retailing.

The industry has benefited from consumers seeking variety and value, particularly as discretionary spending and consumer sentiment have been weak. Online shopping offers unprecedented choice through highly competitive prices and a lack of geographical boundaries... purchase to read more

Industry Report - Industry Products Chapter

The range of products and services available for purchase from online retailers has grown robustly over the past decade. Driven by strong consumer demand and the entry of new players, the industry offers an expanding range of goods and services that rivals the range offered in traditional bricks-and-mortar stores.

Clothing, footwear and personal accessories

Clothing, footwear and personal accessories account for an estimated 20.6% of industry revenue. The jewellery and fashion accessories sub-segment has grown steadily as consumers have focused on small luxuries. These goods are suited to online retail as they are often lightweight and easily shipped. Online sales of clothing have risen as consumers increasingly compare online prices in search of a bargain... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Online Shopping Industry?

Industry retailers operate websites that enable consumers to purchase a broad range of products such as apparel, computers, recorded music, electronic goods, general merchandise and groceries. Industry participants are either pure-play online retailers or bricks-and-mortar stores with an online presence. The industry does not include the sale of goods or services by agents that do not take ownership of the goods and services, or the sale of goods by individuals.

Industry Products
Homewares and domestic appliancesClothing, footwear and personal accessoriesGroceries and liquorPrinted material, music and moviesRecreational goodsCosmetics, fragrances and toiletriesComputers, software and electronic goodsOther goods
 
Industry Activities
Clothing, footwear and personal-accessory retailingElectronic goods and appliance retailingCosmetics, fragrances and toiletries retailingFood and liquor retailingBook, newspaper and magazine retailingComputer and software retailingTextile goods and housewares retailingToy and game retailingCD and DVD retailing


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