Industry Analysis & Industry Trends
Online retailing has changed the face of the Australian Retail Trade division, representing a paradigm shift in the way consumers make transactions. The industry has grown dramatically over the past five years, to become part of the mainstream Retail Trade division. The rise of online shopping has been aided by the rapid growth in internet and broadband penetration, combined with consumer acceptance of electronic commerce as a viable and safe alternative to traditional bricks-and-mortar retailing.
The industry has benefited from consumers seeking variety and value, particularly as discretionary spending and overall consumer sentiment have been relatively weak. Online shopping offers unprecedented choice, as there are no geographical boundaries and prices are highly competitive... purchase to read more
Industry Report - Industry Analysis Chapter
Over the past five years, the Online Shopping industry has been a shining star in an otherwise dim retail sector. The industry has grown strongly despite a weak global economy, volatile consumer sentiment and subdued discretionary spending. Sales growth has been supported by growing consumer confidence in online shopping, the large variety of good-value items and further growth in internet use across the population. Initially, specialist retailers dominated online retailing, but e-commerce platforms are quickly becoming common for multichannel delivery.
Online retailing has flourished due to changing consumer attitudes over the past five years... purchase to read more