Industry Analysis & Industry Trends
Online retailing has changed the face of the Australian retail sector, representing a paradigm shift in the way consumers make transactions. While the industry is in its infancy both technologically and financially, it has grown dramatically over the past five years, to become part of the mainstream retail industry. The rise of the industry has been aided by the rapid growth in internet and broadband penetration, combined with consumer acceptance of electronic commerce as a viable and safe alternative to traditional bricks-and-mortar retailing.
The industry has benefited from consumers seeking choice and value, particularly as discretionary spending and overall consumer sentiment have been relatively weak... purchase to read more
Industry Report - Industry Key Buyers Chapter
The Online Shopping industry is characterised by a low level of market share concentration with the top four players accounting for an estimated 22.5% of revenue. Major players, such as Wesfarmers and Woolworths, have significant influence over the market and a large customer base. However, the industry also consists of a large number of smaller, independent operators. Although these larger companies have been expanding their online presence rapidly over the past five years, substantial market share gains have been offset by the multitude of new operators entering the industry.
Concentration is set to strengthen over the next five years, as retailers consolidate their operations in response to intensifying competition... purchase to read more