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Online Shopping in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Online Shopping Market Research Report | ANZSIC X0004 | Mar 2013

Net appeal: Technological innovations and higher consumer confidence boost demand

IBISWorld’s Online Shopping market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$11bn
Annual Growth 08-13
24.9%
Annual Growth 13-18
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Profit
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Employment
47,731
Businesses
36,655
Industry Analysis & Industry Trends

Online retailing has changed the face of the Australian retail sector, representing a paradigm shift in the way consumers make transactions. While the industry is in its infancy, both technologically and monetarily, it has grown dramatically over the past five years to become part of the mainstream consumer's psyche. This has been aided by the equally rapid growth in internet and broadband penetration, combined with an acceptance of electronic commerce as a viable and safe alternative to traditional brick-and-mortar retailing.

The industry has also benefited from consumers seeking choice and value, particularly as discretionary spending and confidence have declined... purchase to read more

Industry Report - Starting a New Business Chapter

The difficulties involved in entering the industry vary according to the type and scale of retailing intended. Niche retailers are able to commence trading with very little outlay, particularly if they are already connected to an audience. Online auction platforms such as eBay enable companies to sell online without actually having a website or transaction system of their own, paying commission for eBay to act as a host for classifieds or auction transactions. New entrants that wish to go head to head with existing major online retailers will need to be better prepared, with extensive stock levels, marketing budgets and a sophisticated website.

New online retailers can often struggle to establish brand recognition in the marketplace, which makes it difficult to build trust... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Online Shopping Industry?

Online retailers in Australia operate websites that enable consumers to purchase a broad array of products, including computer software and hardware, recorded music, electronic goods, general merchandise and groceries. The industry does not include sales to online retailers outside of Australia, the sale of goods or services by agents that do not take ownership of the goods and services, and the sale of goods by individuals.

Industry Products
Published mediaJewellery and fashion accessoriesComputer and electrical goodsClothes, sporting equipment and toysFood, groceries and alcohol Other productsSoftware and appsCosmetics, fragrances and personal care items
 
Industry Activities
Online merchandise retailingAuctioning goods online


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