Industry Analysis & Industry Trends
Online retailing has changed the face of the Australian retail sector, representing a paradigm shift in the way consumers make transactions. While the industry is in its infancy both technologically and financially, it has grown dramatically over the past five years, to become part of the mainstream retail industry. The rise of the industry has been aided by the rapid growth in internet and broadband penetration, combined with consumer acceptance of electronic commerce as a viable and safe alternative to traditional bricks-and-mortar retailing.
The industry has benefited from consumers seeking choice and value, particularly as discretionary spending and overall consumer sentiment have been relatively weak... purchase to read more
Industry Report - Industry Locations Chapter
Unlike other retail industries, the geographic spread of the industry is not linked to the location of operators but rather the location of consumers who purchase goods online. As a result, the geographic segmentation of the industry is based on population distribution and linked to the proportion of households with internet access. It is estimated that those states with a greater share of the total population have a higher proportion of consumers with internet access who are actively involved in online shopping. Hence, demand for online shopping is led by New South Wales, which has the largest national population base, followed by Victoria and Queensland. Together, these states account for 76.1% of industry revenue and 77.0% of the population... purchase to read more