Computer and Software Retailing in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Computer and Software Retailing Market Research Report | ANZSIC G4222 | Jul 2014

Cybersales: Volatile consumer sentiment and pure online retailers have dampened growth

IBISWorld’s Computer and Software Retailing market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Annual Growth 10-15
Annual Growth 15-20
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Industry Analysis & Industry Trends

Aggressive price discounting and the rapidly increasing popularity of online sales of computer and software products have negatively affected the Computer and Software Retailing industry. As a result, industry revenue is forecast to decline by an annualised 2.9% in the five years through 2014-15. Intense trading conditions have caused price to remain the key basis of competition, due to minimal product differentiation between operators. The resulting downward price pressures have eroded profit margins and led to the exit of some industry players.

In 2014-15, industry revenue is forecast to rise by 1.2% to reach $5.2 billion. Growth in discretionary income and an increase in the number of households with at least one computer are projected to underpin a modest recovery... purchase to read more

Industry Report - Industry SWOT Analysis Chapter

The industry is expected to operate in the decline phase of its life cycle over the 10 years through 2019-20. Industry value added is projected to decline at an annualised 1.5%, compared with forecast annualised growth in Australian GDP of 2.7% over the same period. In general, industries that operate in the decline stage of their life cycle demonstrate slow value added growth relative to the overall economy. The weak performance can be attributed to the erosion of product margins due to moderate levels of competition across the industry and from external operators. Increasing competition, both internal and external (particularly from online retailers), reduced the trading viability of certain industry players... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Computer and Software Retailing Industry?

Operators in the industry primarily retail a range of computer and software products including desktops, notebooks, laptops, tablets, scanners, printers, keyboards and packaged software (excluding game software). The sale of computer game consoles is also included in the industry. These products are purchased from domestic manufacturers and wholesalers. Operators then sell these goods to the general public for private use or to corporate clients for business use.

Industry Products
Computer hardwareComputer peripherals, parts and accessoriesComputer software
Industry Activities
PC, desktop, notebook, laptop and tablet retailingMonitor, scanner, printer, keyboard and storage media retailingPackaged computer software retailing (except computer games)Game console retailing

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