Computer and Software Retailing in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Computer and Software Retailing Market Research Report | ANZSIC G4222 | Jul 2014

Cybersales: Volatile consumer sentiment and pure online retailers have dampened growth

IBISWorld’s Computer and Software Retailing market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Annual Growth 10-15
Annual Growth 15-20
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Industry Analysis & Industry Trends

Aggressive price discounting and the rapidly increasing popularity of online sales of computer and software products have negatively affected the Computer and Software Retailing industry. As a result, industry revenue is forecast to decline by an annualised 2.9% in the five years through 2014-15. Intense trading conditions have caused price to remain the key basis of competition, due to minimal product differentiation between operators. The resulting downward price pressures have eroded profit margins and led to the exit of some industry players.

In 2014-15, industry revenue is forecast to rise by 1.2% to reach $5.2 billion. Growth in discretionary income and an increase in the number of households with at least one computer are projected to underpin a modest recovery... purchase to read more

Industry Report - Starting a New Business Chapter

The industry exhibits medium barriers to entry and the trend is steady. Industry concentration and competition are both medium. While the top four players account for just under 45.0% of the market, they have established considerable brand awareness among consumers. Furthermore, concentration has increased over the past five years, reflecting the growing dominance of major players already in the industry. Industry competition is driven by the broad product range and competitive pricing on offer by operators. Competition between operators has also intensified, in the race to offer consumers the lowest price and best deal available.

The industry's medium capital intensity and declining life cycle may deter new players from entering the industry... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Computer and Software Retailing Industry?

Operators in the industry primarily retail a range of computer and software products including desktops, notebooks, laptops, tablets, scanners, printers, keyboards and packaged software (excluding game software). The sale of computer game consoles is also included in the industry. These products are purchased from domestic manufacturers and wholesalers. Operators then sell these goods to the general public for private use or to corporate clients for business use.

Industry Products
Computer hardwareComputer peripherals, parts and accessoriesComputer software
Industry Activities
PC, desktop, notebook, laptop and tablet retailingMonitor, scanner, printer, keyboard and storage media retailingPackaged computer software retailing (except computer games)Game console retailing

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