Industry Analysis & Industry Trends
Aggressive price discounting and the rapidly increasing popularity of online sales of computer and software products have negatively affected the Computer and Software Retailing industry. As a result, industry revenue is forecast to decline by an annualised 2.9% in the five years through 2014-15. Intense trading conditions have caused price to remain the key basis of competition, due to minimal product differentiation between operators. The resulting downward price pressures have eroded profit margins and led to the exit of some industry players.
In 2014-15, industry revenue is forecast to rise by 1.2% to reach $5.2 billion. Growth in discretionary income and an increase in the number of households with at least one computer are projected to underpin a modest recovery... purchase to read more
Industry Report - Industry Analysis Chapter
The Computer and Software Retailing industry has been adversely affected by volatile consumer sentiment for much of the past five years. The emergence of pure online retailers and continuous price pressures has eroded profit margins. The subdued retail economy that followed the collapse of global financial markets and the resulting uncertainty surrounding the domestic economy also created challenging trading conditions. As a result, industry revenue is expected to contract by an annualised 2.9% in the five years through 2014-15.
The dynamic nature of digital technology, coupled with continued growth in discretionary income, is underpinning a modest recovery in the industry. As a result, revenue is forecast to increase by 1.2% to reach $5.2 billion in 2014-15... purchase to read more