Industry Analysis & Industry Trends
Mobile phones have become the principal means of telephone communications and a life necessity. In 2012-13, each Australian is expected to possess, on average, 1.3 active mobile devices. This equates to mobile services in operation (SIO) of 30.2 million. Much of this growth has been realised in the past few years as consumers have rapidly adopted wireless broadband services via 3G dongles. This strong desire for remote internet connectivity has not been tempered by the relative high usage prices of mobile versus fixed broadband services. As a result, the robust gains in SIO is expected to drive revenue growth of 2.5% per annum for the five years through 2012-13.
Over 2012-13, revenue is expected to decrease 5.4% to reach $19.8 billion... purchase to read more
Industry Report - Industry Locations Chapter
Australian mobile telecommunications carriers do not publicly disclose base stations by state or territory. Furthermore, coverage is taken from a national rather than a state or territory basis. As such, geographic segmentation analysis is limited to the telecommunications services sector.
The geographic spread of mobile telecommunications is an IBISWorld estimate of mobile subscriber portions, based on demographic statistics on the Australian population provided by the Australian Bureau of Statistics.
The geographic spread is determined by the distribution of population and adjusted to take into account the commercial nature of the region (i.e. business subscriptions more focussed on the CBD areas of Melbourne and Sydney)... purchase to read more