Industry Analysis & Industry Trends
The industry is comprised of companies that own the wireless infrastructure that enables voice and data services, and radio and television relays. The industry has exhibited strong growth on the back of the popularity of smartphones. Industry revenue is forecast to grow by an annualised 4.3% in the five years through 2013-14. Mobile phones have become the primary means of telephone communications and a life necessity. The high number of subscribers can be attributed to a significant rise in mobile service popularity over the past five years. Consumers have rapidly adopted wireless broadband services via smartphones, tablets and 3G dongles. The strong desire for remote internet connectivity has not been tempered by the relative high usage prices of mobile versus fixed broadband services... purchase to read more
Industry Report - Industry Products Chapter
Wireless networks are becoming increasingly important in the general telecommunications sector as voice and text communication continue to move from existing fixed networks to wireless networks. The substitution trend has been the underlying factor affecting both the wired and mobile telecommunications carriers industries.
Voice services, consisting of call charges and access fees, remain the primary use of mobile devices and generate the majority of industry revenue. Over the past five years, the voice segment has become saturated and heavily commoditised, highlighted by declining ARPU. The decreasing ARPU is due to increased promotion of capped-call plans with free minutes and message features designed to reduce customer churn... purchase to read more