Industry Analysis & Industry Trends
Mobile phones have become the principal means of telephone communications and a life necessity. As of 2012-13, each Australian was estimated to possess, on average, 1.3 active mobile devices. This equates to mobile services in operation (SIO) of 30.2 million. This high number of subscribers can be attributed to a significant rise in mobile service popularity over the past five years. Consumers have rapidly adopted wireless broadband services via 3G dongles and the purchase of tablets. This strong desire for remote internet connectivity has not been tempered by the relative high usage prices of mobile versus fixed broadband services. As a result, robust gains in SIO are expected to drive annualised revenue growth of 4.3% over the five years through 2013-14... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Wireless Telecommunications Carriers industry became the dominant telecommunications sector in 2007. Changing consumer behaviour has seen a migration from wired services to mobile phones as the primary means of communication. As of 2013-14, IBISWorld estimates there to be a subscriber penetration level of over 135%. A larger proportion of the gains in more recent years have come from relatively new wireless data cards for laptops. This growth is expected to continue, with IBISWorld estimating industry gross product to increase at an annualised rate of 2.9% over the ten years to 2018-19, well above annualised real GDP growth of 2.5% over the same period.
The past five years have seen the traditional mobile voice communications segment of the industry reach maturity... purchase to read more