Industry Analysis & Industry Trends
The Pay Television industry has performed strongly over the past five years due to increasing pay-TV penetration and greater subscription numbers. Industry revenue is expected to increase at a compound annual rate of 4.3% over the five years through 2014-15. Rising real household discretionary income has assisted financial performance over the past five years, as consumers have had more money to spend on non-essential services such as pay-TV subscriptions. This trend has also limited the number of cancelled subscriptions, further assisting industry operators. In addition, viewers have watched free-to-air TV networks less, demanding pay-TV subscriptions to receive a greater range of TV programs, films, sports telecasts and news programs... purchase to read more
Industry Report - Industry Key Buyers Chapter
A high market share concentration characterises the industry. The industry's two major players alone are estimated to account for over 75.0% of total revenue in 2014-15. Foxtel, following its acquisition of Austar and joint programming deal with Optus, has access to an overwhelming majority of subscribers. Telstra also generates a sizeable portion of industry revenue through provision of its T-Box services.
There are also several very small niche firms that operate in the industry. iiNet Ltd provides cable pay-TV services in Canberra through its subsidiary TransACT. According to ABS data, in 2012-13 only three pay-TV networks had more than 200 staff and only 20 establishments generated more than $2.0 million in revenue... purchase to read more