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Pay Television in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Pay Television Market Research Report | ANZSIC J5622 | Dec 2014

Switching screens: Online platforms will remain a long-term threat for the industry

IBISWorld’s Pay Television market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$5bn
Annual Growth 10-15
4.3%
Annual Growth 15-20
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Profit
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Employment
5,820
Businesses
13
Industry Analysis & Industry Trends

The Pay Television industry has performed strongly over the past five years due to increasing pay-TV penetration and greater subscription numbers. Industry revenue is expected to increase at a compound annual rate of 4.3% over the five years through 2014-15. Rising real household discretionary income has assisted financial performance over the past five years, as consumers have had more money to spend on non-essential services such as pay-TV subscriptions. This trend has also limited the number of cancelled subscriptions, further assisting industry operators. In addition, viewers have watched free-to-air TV networks less, demanding pay-TV subscriptions to receive a greater range of TV programs, films, sports telecasts and news programs... purchase to read more

Industry Report - Industry SWOT Analysis Chapter

The Pay Television industry is in the mature stage of its economic life cycle. The industry grew strongly in the first few years after it was established, with both existing and new digital technology driving this growth. However, the industry has since transitioned into its mature life cycle due to the popularity of IPTV services, and the prevalence of film and TV content that can be illegally accessed using online platforms such as streaming and downloading websites.

Industry value added (IVA) is used to measure an industry's contribution to the overall economy. IVA is forecast to rise at a compound annual rate of 2.4% over the 10 years through 2019-20. Although IVA is growing, the industry expected to underperform annualised GDP growth of 2.7% over the same period... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Pay Television Industry?

Companies in the industry primarily broadcast TV programs on a subscription or fee basis. These services are generally delivered via cables or satellites. Online subscription TV services are not included in the industry.

Industry Products
TV programsSports programsChildren's programsDocumentariesFilmsNews and other programs
 
Industry Activities
Pay television network operationPay television broadcastingCable or satellite television network operationCable or satellite television broadcastingSubscription television broadcasting


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