Pay Television in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Pay Television Market Research Report | ANZSIC J5622 | Jul 2014

Switching screens: The popularity of online platforms could threaten the industry's future

IBISWorld’s Pay Television market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Annual Growth 10-15
Annual Growth 15-20
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Industry Analysis & Industry Trends

The Pay Television industry has performed strongly over the past five years due to increasing pay-TV penetration and greater subscription numbers. Industry revenue is estimated to increase at a compound annual rate of 4.3% over the five years through 2014-15. Financial performance has been assisted by less demand for free-to-air TV services and greater real household discretionary income over this period. Viewers have watched free-to-air TV networks less, demanding pay-TV subscriptions to receive a greater range of TV programs, movies, sports telecasts and news programs. Greater discretionary incomes have resulted in consumers purchasing more non-essential items such as pay-TV services. Revenue is estimated to grow by 1.0% in 2014-15 to reach $5.1 billion... purchase to read more

Industry Report - Industry Locations Chapter

A majority of industry establishments are located in New South Wales. As a result, the spread of establishments compared with overall population distribution is extremely skewed. There are only a few operators in the industry which service national or specialist regional markets by a combination of cable and satellite program delivery. Although industry revenue is distributed according to each state or territory's share of households, 96.5% of pay-TV networks are located in New South Wales, Victoria and Queensland. As only a few enterprises operate in the industry, establishment locations are extremely skewed and are not representative of Australia's overall population... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Pay Television Industry?

The industry consists of companies that primarily broadcast TV programs on a subscription or fee basis. These services are generally delivered via cables or satellites. Online subscription TV services are not included in this industry.

Industry Products
TV programsSports programsChildren's programsDocumentariesMoviesNews and other programs
Industry Activities
Pay television network operationPay television broadcastingCable or satellite television network operationCable or satellite television broadcastingSubscription television broadcasting

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