SEARCH   
MEMBER LOGIN    

Pay Television in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Pay Television Market Research Report | ANZSIC J5622 | Dec 2014

Switching screens: Online platforms will remain a long-term threat for the industry

The Pay Television market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$5bn
Annual Growth 10-15
4.3%
Annual Growth 15-20
Add to Cart
Profit
Add to Cart
Employment
5,820
Businesses
13
Industry Analysis & Industry Trends

The Pay Television industry has performed strongly over the past five years due to increasing pay-TV penetration and greater subscription numbers. Industry revenue is expected to increase at a compound annual rate of 4.3% over the five years through 2014-15. Rising real household discretionary income has assisted financial performance over the past five years, as consumers have had more money to spend on non-essential services such as pay-TV subscriptions. This trend has also limited the number of cancelled subscriptions, further assisting industry operators. In addition, viewers have watched free-to-air TV networks less, demanding pay-TV subscriptions to receive a greater range of TV programs, films, sports telecasts and news programs... purchase to read more

Industry Report - Starting a New Business Chapter

The Pay Television industry has high barriers to entry and this trend has increased over the past five years. The industry's high market share concentration and the subsequent dominance of Foxtel makes it extremely difficult for new firms to enter the industry. In addition, larger vertically integrated players are able to bundle pay-TV services with other telecommunications products at discounted prices. Smaller companies seeking to enter the industry may be unable to compete with these lower prices.

The initial capital costs of establishing pay-TV infrastructure may also prove to be prohibitive for prospective companies. Capital intensity is very high, as pay-TV providers incur large depreciation costs on plant, equipment and transmission infrastructure... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Pay Television Industry?

Companies in the industry primarily broadcast TV programs on a subscription or fee basis. These services are generally delivered via cables or satellites. Online subscription TV services are not included in the industry.

Industry Products
TV programsSports programsChildren's programsDocumentariesFilmsNews and other programs
 
Industry Activities
Pay television network operationPay television broadcastingCable or satellite television network operationCable or satellite television broadcastingSubscription television broadcasting


View Sample
Quote
Select Clients