Pay Television in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Pay Television Market Research Report | ANZSIC J5622 | Jul 2014

Switching screens: The popularity of online platforms could threaten the industry's future

IBISWorld’s Pay Television market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Annual Growth 10-15
Annual Growth 15-20
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Industry Analysis & Industry Trends

The Pay Television industry has performed strongly over the past five years due to increasing pay-TV penetration and greater subscription numbers. Industry revenue is estimated to increase at a compound annual rate of 4.3% over the five years through 2014-15. Financial performance has been assisted by less demand for free-to-air TV services and greater real household discretionary income over this period. Viewers have watched free-to-air TV networks less, demanding pay-TV subscriptions to receive a greater range of TV programs, movies, sports telecasts and news programs. Greater discretionary incomes have resulted in consumers purchasing more non-essential items such as pay-TV services. Revenue is estimated to grow by 1.0% in 2014-15 to reach $5.1 billion... purchase to read more

Industry Report - Industry Key Buyers Chapter

A high market share concentration characterises the industry. The industry's three largest players are estimated to comprise 79.6% of revenue. Foxtel, through its joint programming and wholesaling deals with Optus and Austar, has access to an overwhelming majority of subscribers. Due to these wholesale subscriber arrangements between Foxtel and Optus, there is effectively one dominant player in the industry. There are also a few very small niche firms that primarily broadcast foreign-language programs. In 2012-13, 96.5% of industry establishments employed less than 200 staff and only 20 pay-TV networks generated more than $2.0 million in revenue. These trends are indicative of the small niche broadcasters that operate in the industry... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Pay Television Industry?

The industry consists of companies that primarily broadcast TV programs on a subscription or fee basis. These services are generally delivered via cables or satellites. Online subscription TV services are not included in this industry.

Industry Products
TV programsSports programsChildren's programsDocumentariesMoviesNews and other programs
Industry Activities
Pay television network operationPay television broadcastingCable or satellite television network operationCable or satellite television broadcastingSubscription television broadcasting

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