Pay Television in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Pay Television Market Research Report | ANZSIC J5622 | Jul 2015

Changing the channel: Industry operators threatened by users switching to online video

IBISWorld’s Pay Television market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
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Industry Analysis & Industry Trends

The Pay Television industry has performed strongly over the past five years due to increasing pay-TV penetration and greater subscription numbers. Industry revenue is estimated to increase by 3.8% annualised over the five years through 2015-16. Rising real household discretionary income has assisted the industry's financial performance over the past five years, as consumers have had more money to spend on non-essential services such as pay-TV subscriptions. This trend has also limited the number of cancelled subscriptions, which has further assisted industry operators, as existing customers have been more willing to continue to pay for pay-TV services... purchase to read more

Industry Report - Industry Investment Chapter

The industry displays a high level of capital intensity. In 2015-16, for every dollar spent as wages, an estimated $1.36 is invested in capital. Capital intensity is high for industry operators due to the significant amount of capital that is required to invest in telecommunications infrastructure. Establishing satellites and laying fibre-optic cables to transmit pay-TV channels is extremely costly. Industry players also incur significant up-front capital, maintenance and depreciation costs to establish and maintain TV studios.

Programming costs and the associated amortisation are also significant, as these intangible assets are written off as their value decreases over time... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Pay Television Industry?

Companies in the industry primarily broadcast TV programs on a subscription or fee basis. These services are generally delivered via cables or satellites. Online subscription TV services are not included in the industry.

Industry Products
TV programsSports programsChildren's programsDocumentariesMoviesNews and other programs
Industry Activities
Pay television network operationPay television broadcastingCable or satellite television network operationCable or satellite television broadcastingSubscription television broadcasting

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