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Pay Television in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Pay Television Market Research Report | ANZSIC J5622 | Jul 2015

Changing the channel: Industry operators threatened by users switching to online video

IBISWorld’s Pay Television market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$5bn
Annual Growth 11-16
3.8%
Annual Growth 16-21
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Profit
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Employment
5,876
Businesses
13
Industry Analysis & Industry Trends

The Pay Television industry has performed strongly over the past five years due to increasing pay-TV penetration and greater subscription numbers. Industry revenue is estimated to increase by 3.8% annualised over the five years through 2015-16. Rising real household discretionary income has assisted the industry's financial performance over the past five years, as consumers have had more money to spend on non-essential services such as pay-TV subscriptions. This trend has also limited the number of cancelled subscriptions, which has further assisted industry operators, as existing customers have been more willing to continue to pay for pay-TV services... purchase to read more

Industry Report - Starting a New Business Chapter

The Pay Television industry has high barriers to entry and this trend has increased over the past five years. The industry's high market share concentration and the subsequent dominance of Foxtel makes it extremely difficult for new firms to enter the industry. In addition, larger vertically integrated players such as Telstra are able to bundle pay-TV services with other telecommunications products and services at discounted prices. Smaller companies seeking to enter the industry may be unable to compete with these lower prices.

The initial capital costs of establishing pay-TV infrastructure may also prove to be prohibitive for prospective companies... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Pay Television Industry?

Companies in the industry primarily broadcast TV programs on a subscription or fee basis. These services are generally delivered via cables or satellites. Online subscription TV services are not included in the industry.

Industry Products
TV programsSports programsChildren's programsDocumentariesMoviesNews and other programs
 
Industry Activities
Pay television network operationPay television broadcastingCable or satellite television network operationCable or satellite television broadcastingSubscription television broadcasting


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