Industry Analysis & Industry Trends
The Pay Television industry has performed strongly over the past five years due to increasing pay-TV penetration and greater subscription numbers. Industry revenue is expected to increase at a compound annual rate of 4.3% over the five years through 2014-15. Rising real household discretionary income has assisted financial performance over the past five years, as consumers have had more money to spend on non-essential services such as pay-TV subscriptions. This trend has also limited the number of cancelled subscriptions, further assisting industry operators. In addition, viewers have watched free-to-air TV networks less, demanding pay-TV subscriptions to receive a greater range of TV programs, films, sports telecasts and news programs... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Pay Television industry is in the mature stage of its economic life cycle. The industry grew strongly in the first few years after it was established, with both existing and new digital technology driving this growth. However, the industry has since transitioned into its mature life cycle due to the popularity of IPTV services, and the prevalence of film and TV content that can be illegally accessed using online platforms such as streaming and downloading websites.
Industry value added (IVA) is used to measure an industry's contribution to the overall economy. IVA is forecast to rise at a compound annual rate of 2.4% over the 10 years through 2019-20. Although IVA is growing, the industry expected to underperform annualised GDP growth of 2.7% over the same period... purchase to read more