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Pay Television in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Pay Television Market Research Report | ANZSIC J5622 | Dec 2014

Switching screens: Online platforms will remain a long-term threat for the industry

IBISWorld’s Pay Television market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$5bn
Annual Growth 10-15
4.3%
Annual Growth 15-20
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Profit
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Employment
5,820
Businesses
13
Industry Analysis & Industry Trends

The Pay Television industry has performed strongly over the past five years due to increasing pay-TV penetration and greater subscription numbers. Industry revenue is expected to increase at a compound annual rate of 4.3% over the five years through 2014-15. Rising real household discretionary income has assisted financial performance over the past five years, as consumers have had more money to spend on non-essential services such as pay-TV subscriptions. This trend has also limited the number of cancelled subscriptions, further assisting industry operators. In addition, viewers have watched free-to-air TV networks less, demanding pay-TV subscriptions to receive a greater range of TV programs, films, sports telecasts and news programs... purchase to read more

Industry Report - Industry Products Chapter

Industry services can be segmented based on the genre of programs that consumers watch. The majority of industry revenue is derived from pay-TV fees and subscriptions that viewers pay on monthly or annual contracts. Other revenue is earned from advertising, but this comprises a small portion of industry revenue compared with other media broadcasters such as free-to-air TV networks. The industry's products are divided based on the proportion of total TV that consumers watch. The main genres are TV programs, sports programs, children's programs, documentaries, films, and news and other programs.

TV programs

This segment comprises light entertainment, lifestyle and drama programs... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Pay Television Industry?

Companies in the industry primarily broadcast TV programs on a subscription or fee basis. These services are generally delivered via cables or satellites. Online subscription TV services are not included in the industry.

Industry Products
TV programsSports programsChildren's programsDocumentariesFilmsNews and other programs
 
Industry Activities
Pay television network operationPay television broadcastingCable or satellite television network operationCable or satellite television broadcastingSubscription television broadcasting


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