Industry Analysis & Industry Trends
The Pay Television industry has performed strongly over the past five years due to increasing pay-TV penetration and greater subscription numbers. Industry revenue is estimated to increase by 3.8% annualised over the five years through 2015-16. Rising real household discretionary income has assisted the industry's financial performance over the past five years, as consumers have had more money to spend on non-essential services such as pay-TV subscriptions. This trend has also limited the number of cancelled subscriptions, which has further assisted industry operators, as existing customers have been more willing to continue to pay for pay-TV services... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Pay Television industry is in the mature stage of its economic life cycle. The industry grew strongly after it was established in 1995, with both existing and new digital technology driving this growth. However, the industry has since become more saturated and transitioned into its mature life cycle stage due to competition from IPTV services, and the prevalence of film and TV content that can be illegally accessed using online platforms such as streaming and downloading websites.
Industry value added (IVA) is used to measure an industry's contribution to the overall economy. IVA is forecast to rise at a compound annual rate of 2.6% over the 10 years through 2020-21... purchase to read more