Industry Analysis & Industry Trends
The Pay Television industry has undergone slight growth over the past five years. Revenue is expected to increase by an annualised 1.2% over the five years through 2015-16, to reach $4.5 billion. Rising real household discretionary income has assisted the industry's financial performance over the past five years, as consumers have had more money to spend on non-essential services such as pay-TV subscriptions. This trend has also allowed pay-TV networks to retain more subscribers, as existing customers have been more willing to continue paying for pay-TV services. In addition, viewers have been watching less of free-to-air TV networks, and instead demanded pay-TV subscriptions to receive a greater range of TV programs, films, sports telecasts and news programs... purchase to read more
Industry Report - Industry Key Buyers Chapter
Pay Television in Australia is a highly concentrated industry. The industry's two major players are estimated to account for over 80% of total revenue in 2015-16. Foxtel, following its acquisition of Austar and joint programming deal with Optus, has access to the majority of pay-TV subscribers in Australia. High entry costs and competition from internet protocol television (IPTV) competitors reduces the incentive for new players to enter the market, which contributes to the high degree of concentration.
Several small niche broadcasters operate in the industry. For instance, some broadcasters provide services exclusively in foreign languages, and others cater to specific regional areas. These operators provide the industry with some diversity... purchase to read more