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Pay Television in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Pay Television Market Research Report | ANZSIC J5622 | Jun 2016

Against the stream: The popularity of streaming services is expected to cause revenue declines

IBISWorld’s Pay Television market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
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Industry Analysis & Industry Trends

The Pay Television industry has undergone slight growth over the past five years. Revenue is expected to increase by an annualised 1.2% over the five years through 2015-16, to reach $4.5 billion. Rising real household discretionary income has assisted the industry's financial performance over the past five years, as consumers have had more money to spend on non-essential services such as pay-TV subscriptions. This trend has also allowed pay-TV networks to retain more subscribers, as existing customers have been more willing to continue paying for pay-TV services. In addition, viewers have been watching less of free-to-air TV networks, and instead demanded pay-TV subscriptions to receive a greater range of TV programs, films, sports telecasts and news programs... purchase to read more

Industry Report - Industry Investment Chapter

The industry displays a high level of capital intensity. In 2015-16, for every dollar spent as wages, an estimated $1.27 is invested in capital. Capital intensity is high for industry operators due to the significant amount of capital that is required to invest in telecommunications infrastructure. Establishing satellites and laying fibre-optic cables to transmit pay-TV channels is extremely costly. Industry players also incur significant up-front capital, maintenance and depreciation costs to establish and maintain TV studios.

Programming costs and the associated amortisation are also significant, as these intangible assets are written off as their value decreases over time... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Pay Television Industry?

Companies in the industry primarily broadcast TV programs on a subscription or fee basis. These services are generally delivered via cables or satellites. Online subscription TV services are not included in the industry.

Industry Products
Light entertainment and lifestyleDrama and moviesSportNews and current affairsDocumentariesChildren and familyMusic
Industry Activities
Pay television network operationPay television broadcastingCable or satellite television network operationCable or satellite television broadcastingSubscription television broadcasting

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