Industry Analysis & Industry Trends
The Pay Television industry has performed strongly over the past five years due to increasing pay-TV penetration and greater subscription numbers. Industry revenue is expected to increase at a compound annual rate of 4.3% over the five years through 2014-15. Rising real household discretionary income has assisted financial performance over the past five years, as consumers have had more money to spend on non-essential services such as pay-TV subscriptions. This trend has also limited the number of cancelled subscriptions, further assisting industry operators. In addition, viewers have watched free-to-air TV networks less, demanding pay-TV subscriptions to receive a greater range of TV programs, films, sports telecasts and news programs... purchase to read more
Industry Report - Industry Products Chapter
Industry services can be segmented based on the genre of programs that consumers watch. The majority of industry revenue is derived from pay-TV fees and subscriptions that viewers pay on monthly or annual contracts. Other revenue is earned from advertising, but this comprises a small portion of industry revenue compared with other media broadcasters such as free-to-air TV networks. The industry's products are divided based on the proportion of total TV that consumers watch. The main genres are TV programs, sports programs, children's programs, documentaries, films, and news and other programs.
This segment comprises light entertainment, lifestyle and drama programs... purchase to read more