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Pay Television in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Pay Television Market Research Report | ANZSIC J5622 | Jun 2016

Against the stream: The popularity of streaming services is expected to cause revenue declines

IBISWorld’s Pay Television market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
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Industry Analysis & Industry Trends

The Pay Television industry has undergone slight growth over the past five years. Revenue is expected to increase by an annualised 1.2% over the five years through 2015-16, to reach $4.5 billion. Rising real household discretionary income has assisted the industry's financial performance over the past five years, as consumers have had more money to spend on non-essential services such as pay-TV subscriptions. This trend has also allowed pay-TV networks to retain more subscribers, as existing customers have been more willing to continue paying for pay-TV services. In addition, viewers have been watching less of free-to-air TV networks, and instead demanded pay-TV subscriptions to receive a greater range of TV programs, films, sports telecasts and news programs... purchase to read more

Industry Report - Industry Analysis Chapter

The Pay Television Industry has grown slightly over the past five years. Pay-TV providers have benefited from rises in real household discretionary income and increased demand for advertising slots. Demand for free-to-air TV broadcasts affects the industry's performance, as higher quality free-to-air programming typically weakens demand for pay-TV subscriptions. Viewers are unlikely to pay for programming that is offered on rival channels for free. Pay-TV networks that offer a range of high-quality programs therefore tend to have a competitive advantage in the industry... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Pay Television Industry?

Companies in the industry primarily broadcast TV programs on a subscription or fee basis. These services are generally delivered via cables or satellites. Online subscription TV services are not included in the industry.

Industry Products
Light entertainment and lifestyleDrama and moviesSportNews and current affairsDocumentariesChildren and familyMusic
Industry Activities
Pay television network operationPay television broadcastingCable or satellite television network operationCable or satellite television broadcastingSubscription television broadcasting

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