Pay Television in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Pay Television Market Research Report | ANZSIC J5622 | Jul 2015

Changing the channel: Industry operators threatened by users switching to online video

IBISWorld’s Pay Television market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
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Industry Analysis & Industry Trends

The Pay Television industry has performed strongly over the past five years due to increasing pay-TV penetration and greater subscription numbers. Industry revenue is estimated to increase by 3.8% annualised over the five years through 2015-16. Rising real household discretionary income has assisted the industry's financial performance over the past five years, as consumers have had more money to spend on non-essential services such as pay-TV subscriptions. This trend has also limited the number of cancelled subscriptions, which has further assisted industry operators, as existing customers have been more willing to continue to pay for pay-TV services... purchase to read more

Industry Report - Industry Analysis Chapter

The industry has grown strongly over the past five years. Pay-TV providers have benefited from increasing pay-TV density and rising household penetration rates. Demand for free-to-air TV broadcasts affects the industry’s performance, as greater quality in free-to-air programming typically weakens demand for pay-TV subscriptions. Viewers are unlikely to pay for programming that is offered on rival channels for free. Pay-TV networks that offer a range of high-quality programs therefore tend to have a competitive advantage in the industry... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Pay Television Industry?

Companies in the industry primarily broadcast TV programs on a subscription or fee basis. These services are generally delivered via cables or satellites. Online subscription TV services are not included in the industry.

Industry Products
TV programsSports programsChildren's programsDocumentariesMoviesNews and other programs
Industry Activities
Pay television network operationPay television broadcastingCable or satellite television network operationCable or satellite television broadcastingSubscription television broadcasting

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