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Pay Television in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Pay Television Market Research Report | ANZSIC J5622 | Dec 2014

Switching screens: Online platforms will remain a long-term threat for the industry

IBISWorld’s Pay Television market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$5bn
Annual Growth 10-15
4.3%
Annual Growth 15-20
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Profit
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Employment
5,820
Businesses
13
Industry Analysis & Industry Trends

The Pay Television industry has performed strongly over the past five years due to increasing pay-TV penetration and greater subscription numbers. Industry revenue is expected to increase at a compound annual rate of 4.3% over the five years through 2014-15. Rising real household discretionary income has assisted financial performance over the past five years, as consumers have had more money to spend on non-essential services such as pay-TV subscriptions. This trend has also limited the number of cancelled subscriptions, further assisting industry operators. In addition, viewers have watched free-to-air TV networks less, demanding pay-TV subscriptions to receive a greater range of TV programs, films, sports telecasts and news programs... purchase to read more

Industry Report - Industry Investment Chapter

The industry displays a high level of capital intensity. In 2014-15, for every dollar spent as wages, an estimated $1.48 is invested in capital. Capital intensity is high for industry operators due to the significant investment required in telecommunications infrastructure and the high levels of program amortisation. Establishing satellites and laying fibre-optic cables to transmit pay-TV channels is extremely costly. The industry also incurs significant up-front capital, maintenance and depreciation costs to establish and maintain TV studios.

Programming costs and associated amortisation are also significant, as these intangible assets are required to be written off as their value decreases over time... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Pay Television Industry?

Companies in the industry primarily broadcast TV programs on a subscription or fee basis. These services are generally delivered via cables or satellites. Online subscription TV services are not included in the industry.

Industry Products
TV programsSports programsChildren's programsDocumentariesFilmsNews and other programs
 
Industry Activities
Pay television network operationPay television broadcastingCable or satellite television network operationCable or satellite television broadcastingSubscription television broadcasting


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