Pay Television in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Pay Television Market Research Report | ANZSIC J5622 | Jul 2014

Switching screens: The popularity of online platforms could threaten the industry's future

The Pay Television market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Annual Growth 10-15
Annual Growth 15-20
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Industry Analysis & Industry Trends

The Pay Television industry has performed strongly over the past five years due to increasing pay-TV penetration and greater subscription numbers. Industry revenue is estimated to increase at a compound annual rate of 4.3% over the five years through 2014-15. Financial performance has been assisted by less demand for free-to-air TV services and greater real household discretionary income over this period. Viewers have watched free-to-air TV networks less, demanding pay-TV subscriptions to receive a greater range of TV programs, movies, sports telecasts and news programs. Greater discretionary incomes have resulted in consumers purchasing more non-essential items such as pay-TV services. Revenue is estimated to grow by 1.0% in 2014-15 to reach $5.1 billion... purchase to read more

Industry Report - Industry SWOT Analysis Chapter

The Pay Television industry is in the growth phase of its economic life cycle. Industry value added (IVA) is used to measure an industry's contribution to the overall economy. IVA is forecast to rise at an annualised 5.0% over the 10 years through 2019-20. The industry is therefore projected to outperform the overall economy, which is forecast to grow at a compound annual 2.7% over this period.

The industry is relatively new, and linked to existing and new digital technology. The industry is posting consistent increases in subscribers and revenue. However, the rapid expansion in internet-based video content would suggest that pay TV is not the only preferred alternative to commercial free-to-air TV... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Pay Television Industry?

The industry consists of companies that primarily broadcast TV programs on a subscription or fee basis. These services are generally delivered via cables or satellites. Online subscription TV services are not included in this industry.

Industry Products
TV programsSports programsChildren's programsDocumentariesMoviesNews and other programs
Industry Activities
Pay television network operationPay television broadcastingCable or satellite television network operationCable or satellite television broadcastingSubscription television broadcasting

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