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Pay Television in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Pay Television Market Research Report | ANZSIC J5622 | Jul 2014

Switching screens: The popularity of online platforms could threaten the industry's future

IBISWorld’s Pay Television market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$5bn
Annual Growth 10-15
4.3%
Annual Growth 15-20
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Profit
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Employment
5,832
Businesses
13
Industry Analysis & Industry Trends

The Pay Television industry has performed strongly over the past five years due to increasing pay-TV penetration and greater subscription numbers. Industry revenue is estimated to increase at a compound annual rate of 4.3% over the five years through 2014-15. Financial performance has been assisted by less demand for free-to-air TV services and greater real household discretionary income over this period. Viewers have watched free-to-air TV networks less, demanding pay-TV subscriptions to receive a greater range of TV programs, movies, sports telecasts and news programs. Greater discretionary incomes have resulted in consumers purchasing more non-essential items such as pay-TV services. Revenue is estimated to grow by 1.0% in 2014-15 to reach $5.1 billion... purchase to read more

Industry Report - Starting a New Business Chapter

The Pay Television industry has high barriers to entry and this trend has increased over the past five years. The industry's high market share concentration and the dominance of Foxtel make it extremely difficult for new firms to enter the industry. In addition, larger players are able to bundle pay-TV services with other telecommunications products at discounted prices. Smaller companies are therefore unable to compete with these lower prices. Access to new and on-going programming and content is also costly and major operators tend to have well-established supply links with major film studios, channels and networks. Barriers to entry are slightly lower in more niche markets, such as international pay-TV channels... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Pay Television Industry?

The industry consists of companies that primarily broadcast TV programs on a subscription or fee basis. These services are generally delivered via cables or satellites. Online subscription TV services are not included in this industry.

Industry Products
TV programsSports programsChildren's programsDocumentariesMoviesNews and other programs
 
Industry Activities
Pay television network operationPay television broadcastingCable or satellite television network operationCable or satellite television broadcastingSubscription television broadcasting


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