Industry Analysis & Industry Trends
The Pay Television industry has performed strongly over the past five years due to increasing pay-TV penetration and greater subscription numbers. Industry revenue is estimated to increase at a compound annual rate of 4.3% over the five years through 2014-15. Financial performance has been assisted by less demand for free-to-air TV services and greater real household discretionary income over this period. Viewers have watched free-to-air TV networks less, demanding pay-TV subscriptions to receive a greater range of TV programs, movies, sports telecasts and news programs. Greater discretionary incomes have resulted in consumers purchasing more non-essential items such as pay-TV services. Revenue is estimated to grow by 1.0% in 2014-15 to reach $5.1 billion... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Pay Television industry is in the growth phase of its economic life cycle. Industry value added (IVA) is used to measure an industry's contribution to the overall economy. IVA is forecast to rise at an annualised 5.0% over the 10 years through 2019-20. The industry is therefore projected to outperform the overall economy, which is forecast to grow at a compound annual 2.7% over this period.
The industry is relatively new, and linked to existing and new digital technology. The industry is posting consistent increases in subscribers and revenue. However, the rapid expansion in internet-based video content would suggest that pay TV is not the only preferred alternative to commercial free-to-air TV... purchase to read more