Free-to-Air Television Broadcasting in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Free-to-Air Television Broadcasting Market Research Report | ANZSIC J5621 | Jun 2014

Tuning out: Revenue drops as audiences shift to pay TV and online media

The Free-to-Air Television Broadcasting market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 09-14
Annual Growth 14-19
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Industry Analysis & Industry Trends

The Free-to-Air Television Broadcasting industry has struggled over the past five years. The global financial crisis resulted in a conservative mindset from consumers and businesses, which limited the amount of advertising revenue generated by free-to-air TV networks. Revenue was also influenced by the penetration of pay-TV services, as available audience sizes for free-to-air TV broadcasters were limited. Competition from online digital media has also contributed to the industry's poor performance, as more viewers streamed TV programs online. While pay-TV penetration has stalled, the internet has become a go-to destination for alternative forms of video media, with websites such as YouTube providing legal video viewing platforms... purchase to read more

Industry Report - Starting a New Business Chapter

The industry exhibits medium barriers to entry and this trend has remained steady over the past five years. Barriers to entry outline the factors that prevent or limit a new enterprise from entering this industry. Key factors used to assess the barriers to entry include market share concentration economies of scale, capital intensity, regulation and licences. Market share concentration illustrates the level of dominance by key industry players. The industry has a medium level of market share concentration. However, if regional TV network affiliation agreements are taken into account, market share is far higher and presents a significant barrier to entry... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Free-to-Air Television Broadcasting Industry?

Companies in the industry primarily engage in free-to-air television broadcasting of visual content. Firms also transmit visual programming to affiliated television stations, which then broadcast programs on a pre-determined schedule. Television programs provided by industry operators are made available at no cost to consumers.

Industry Products
Metropolitan commercial TV station operationRegional commercial TV station operationPublic TV station operationCommunity and other TV station operation
Industry Activities
Commercial free-to-air TV network operationPublic or government free-to-air TV network operationCommunity or volunteer free-to-air TV network operationTelevision broadcasting station operation

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