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Free-to-Air Television Broadcasting in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Free-to-Air Television Broadcasting Market Research Report | ANZSIC J5621 | Jun 2016

A sporting chance: Industry firms are relying more on time-sensitive programs, like live sports

IBISWorld’s Free-to-Air Television Broadcasting market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
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Industry Analysis & Industry Trends

The Free-to-Air Television Broadcasting industry has faced various challenges over the past five years. Many Australians are shifting away from watching free-to-air TV programs, demonstrated by the projected decline in the total minutes of daily TV watched over the five years through 2015-16. In response, some advertising agencies have moved their purchases towards more lucrative online advertising markets, limiting the need for advertising timeslots on free-to-air TV networks. Overall, industry revenue is estimated to drop at an annualised 2.5% over the five years through 2015-16. Continued competition from alternative viewing platforms is expected to result in a decline of 2.7% in 2015-16, with revenue set to fall to $4.9 billion... purchase to read more

Industry Report - Industry Investment Chapter

The industry displays a moderate level of capital intensity. In 2015-16, for every dollar invested in capital, an estimated $6.70 is spent on wages. Free-to-air TV networks typically have moderate labour expenses, as on-air talent is required for news and sports broadcasting, and the production of original film and TV content. Staff are also responsible for areas in administration, management, and the selling of advertising slots. Capital outlay is primarily made on property such as TV studios and offices, and transmission and broadcasting equipment. Capital intensity has increased over the past five years, as the high rate of technological change over this period has increased TV networks' capital expenditure... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Free-to-Air Television Broadcasting Industry?

Companies in the industry are primarily engaged in free-to-air television broadcasting of visual content. Firms also transmit visual programming to affiliated television stations, which then broadcast programs on a pre-determined schedule. Industry operators broadcast television programs at no cost to consumers.

Industry Products
Metropolitan commercial TV station operationRegional commercial TV station operationPublic TV station operationCommunity and other TV station operation
Industry Activities
Commercial free-to-air TV network operationPublic or government free-to-air TV network operationCommunity or volunteer free-to-air TV network operationTelevision broadcasting station operation

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