Industry Analysis & Industry Trends
The Free-to-Air Television Broadcasting industry has faced many challenges over the past five years. Advertising revenue has grown moderately, particularly in metropolitan markets, providing some relief for industry participants. However, many advertising agencies have sought to take advantage of the lucrative pay-TV and online advertising markets, limiting the need for advertising timeslots on free-to-air TV networks. Greater audiences on these pay-TV channels and online media platforms have compounded these issues, as advertisers typically seek to target the largest possible audiences. As a result, industry revenue is expected to decrease at a compound annual rate of 0.5% over the five years through 2014-15... purchase to read more
Industry Report - Industry Locations Chapter
Industry establishments tend to be located with a similar distribution as Australia's overall population. For example, Victoria and Western Australia are estimated to account for 24.0% and 9.7% of industry establishments respectively in 2014-15, while having 24.9% and 10.9% shares of total population. However, New South Wales and Queensland have disproportionate establishment numbers compared with their population distribution.
New South Wales is estimated to account for 50.0% of free-to-air TV stations in 2014-15, while only having a 32.0% share of population. New South Wales tends to have greater sales of retail items, houses, insurance policies, cars and banking and financial services, which account for a majority of advertising expenditure in the industry... purchase to read more