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Free-to-Air Television Broadcasting in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Free-to-Air Television Broadcasting Market Research Report | ANZSIC J5621 | Jul 2015

Changing channels: Pay-TV and online platforms lure viewers away from the industry

IBISWorld’s Free-to-Air Television Broadcasting market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Industry Statistics & Market Size
Revenue
$6bn
Annual Growth 11-16
0.2%
Annual Growth 16-21
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Profit
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Employment
9,561
Businesses
18
Industry Analysis & Industry Trends

The Free-to-Air Television Broadcasting industry has faced many challenges over the past five years. Advertising revenue has grown moderately, particularly in metropolitan markets, providing some relief for industry participants. However, many advertising agencies have sought to take advantage of the lucrative pay-TV and online advertising markets, limiting the need for advertising timeslots on free-to-air TV networks. Growth in audience numbers for these pay-TV channels and online media platforms has compounded these issues, as advertisers typically seek to target the largest possible audiences. As a result, industry revenue is estimated to grow at a compound annual rate of only 0.2% over the five years through 2015-16... purchase to read more

Industry Report - Industry SWOT Analysis Chapter

The Free-to-Air Television Broadcasting industry is in the declining stage of its economic life cycle. The industry faces ongoing competition from pay-TV networks and online digital media platforms such as IPTV providers. In addition, multi-channelling services have fragmented TV viewing audiences. The total number of TV viewers, whether on free-to-air TV or pay-TV channels, has also declined over the past five years, which has limited the industry's viewer base and subsequently restricted advertising revenue.

Industry value added (IVA) is used to measure an industry's contribution to the overall economy. IVA is forecast to decline at a compound annual rate of 0.2% over the 10 years through 2020-21... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Free-to-Air Television Broadcasting Industry?

Companies in the industry are primarily engaged in free-to-air television broadcasting of visual content. Firms also transmit visual programming to affiliated television stations, which then broadcast programs on a pre-determined schedule. Industry operators broadcast television programs at no cost to consumers.

Industry Products
Metropolitan commercial TV station operationRegional commercial TV station operationPublic TV station operationCommunity and other TV station operation
 
Industry Activities
Commercial free-to-air TV network operationPublic or government free-to-air TV network operationCommunity or volunteer free-to-air TV network operationTelevision broadcasting station operation


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