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Free-to-Air Television Broadcasting in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Free-to-Air Television Broadcasting Market Research Report | ANZSIC J5621 | Jun 2016

A sporting chance: Industry firms are relying more on time-sensitive programs, like live sports

IBISWorld’s Free-to-Air Television Broadcasting market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Industry Statistics & Market Size
Revenue
$5bn
Annual Growth 11-16
-2.5%
Annual Growth 16-21
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Profit
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Employment
13,563
Businesses
30
Industry Analysis & Industry Trends

The Free-to-Air Television Broadcasting industry has faced various challenges over the past five years. Many Australians are shifting away from watching free-to-air TV programs, demonstrated by the projected decline in the total minutes of daily TV watched over the five years through 2015-16. In response, some advertising agencies have moved their purchases towards more lucrative online advertising markets, limiting the need for advertising timeslots on free-to-air TV networks. Overall, industry revenue is estimated to drop at an annualised 2.5% over the five years through 2015-16. Continued competition from alternative viewing platforms is expected to result in a decline of 2.7% in 2015-16, with revenue set to fall to $4.9 billion... purchase to read more

Industry Report - Industry Products Chapter

Companies in the industry operate three types of free-to-air TV stations. These segments are commercial, public and community television stations. Commercial stations can be further split into metropolitan and regional areas. Industry services are divided based on the proportion of revenue that each segment generates.

Metropolitan commercial TV station operation

Commercial television stations that operate in metropolitan regions form the largest service segment in the industry. Advertising revenue contributes to a large proportion of this segment's total revenue. This segment competes heavily against pay-TV and online media providers to maintain its share of the total advertising market... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Free-to-Air Television Broadcasting Industry?

Companies in the industry are primarily engaged in free-to-air television broadcasting of visual content. Firms also transmit visual programming to affiliated television stations, which then broadcast programs on a pre-determined schedule. Industry operators broadcast television programs at no cost to consumers.

Industry Products
Metropolitan commercial TV station operationRegional commercial TV station operationPublic TV station operationCommunity and other TV station operation
 
Industry Activities
Commercial free-to-air TV network operationPublic or government free-to-air TV network operationCommunity or volunteer free-to-air TV network operationTelevision broadcasting station operation


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