Industry Analysis & Industry Trends
The Free-to-Air Television Broadcasting industry has faced many challenges over the past five years. Advertising revenue has grown moderately, particularly in metropolitan markets, providing some relief for industry participants. However, many advertising agencies have sought to take advantage of the lucrative pay-TV and online advertising markets, limiting the need for advertising timeslots on free-to-air TV networks. Growth in audience numbers for these pay-TV channels and online media platforms has compounded these issues, as advertisers typically seek to target the largest possible audiences. As a result, industry revenue is estimated to grow at a compound annual rate of only 0.2% over the five years through 2015-16... purchase to read more
Industry Report - Industry Products Chapter
Companies in the industry operate three main types of free-to-air television stations. These segments are commercial, public and community television stations. Commercial stations can be further split into metropolitan and regional areas. Industry services are divided based on the proportion of revenue that each segment generates.
Metropolitan commercial TV station operation
Commercial television stations that operate in metropolitan regions form the largest service segment in the industry. Advertising revenue contributes to a large proportion of this segment's total revenue. It competes strenuously against pay-TV and online media providers to maintain its share of the total advertising market... purchase to read more