Industry Analysis & Industry Trends
Industry performance has improved since early 2010. This is a result of solid growth in TV advertising as economic activity rebounds, assisted by a boost in political party advertising associated with elections. An example of this is the $15 million that was spent by the main political parties in the five weeks prior to the Federal Election in August 2010. A significant portion of this was allocated to TV, given the industry's ability to reach an average national daily audience of 13 million people. IBISWorld forecasts a decrease in revenue of 4.9% in 2012-13, to reach $5.58 billion. Over the five years through 2012-13, revenue is expected to decline at an annualised 1.6%... purchase to read more
Industry Report - Industry Analysis Chapter
The introduction of new digital media is fragmenting media viewing and access patterns, particularly among people aged 15-years-old to 30-years-old. As a result, free-to-air TV is struggling to maintain audience numbers and its share of total advertising revenue. In 2012-13, the industry is expected to decline 4.9% generating revenue of $5.58 billion from government grants, funding and subsidies, advertising, sponsorship income, and other contract arrangements.
Revenue is estimated to decline at an annualised rate of 1.6% over the past five years. This is a result of a significant fall in advertising revenue due to weak economic conditions in 2008-09 and the associated spike in unemployment... purchase to read more