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Free-to-Air Television Broadcasting in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Free-to-Air Television Broadcasting Market Research Report | ANZSIC J5621 | Jun 2016

A sporting chance: Industry firms are relying more on time-sensitive programs, like live sports

IBISWorld’s Free-to-Air Television Broadcasting market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
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Industry Analysis & Industry Trends

The Free-to-Air Television Broadcasting industry has faced various challenges over the past five years. Many Australians are shifting away from watching free-to-air TV programs, demonstrated by the projected decline in the total minutes of daily TV watched over the five years through 2015-16. In response, some advertising agencies have moved their purchases towards more lucrative online advertising markets, limiting the need for advertising timeslots on free-to-air TV networks. Overall, industry revenue is estimated to drop at an annualised 2.5% over the five years through 2015-16. Continued competition from alternative viewing platforms is expected to result in a decline of 2.7% in 2015-16, with revenue set to fall to $4.9 billion... purchase to read more

Industry Report - Industry Key Buyers Chapter

The industry displays a high market share concentration. The four largest players in the industry, Seven West Media, Nine Entertainment, Ten Network Holdings and the ABC, are estimated to account for over 70% of total revenue in 2015-16. SBS and commercial network affiliates Prime Media, WIN Corporation and Southern Cross Media are the remaining significant players in the industry. Community broadcasters, regional television stations and narrowcasters account for the remaining industry revenue.

Australian media and broadcasting industries are highly concentrated in comparison with the rest of the world... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Free-to-Air Television Broadcasting Industry?

Companies in the industry are primarily engaged in free-to-air television broadcasting of visual content. Firms also transmit visual programming to affiliated television stations, which then broadcast programs on a pre-determined schedule. Industry operators broadcast television programs at no cost to consumers.

Industry Products
Metropolitan commercial TV station operationRegional commercial TV station operationPublic TV station operationCommunity and other TV station operation
Industry Activities
Commercial free-to-air TV network operationPublic or government free-to-air TV network operationCommunity or volunteer free-to-air TV network operationTelevision broadcasting station operation

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