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Free-to-Air Television Broadcasting in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Free-to-Air Television Broadcasting Market Research Report | ANZSIC J5621 | Dec 2014

Tuning out: Pay-TV and online platforms lure viewers away from the industry

IBISWorld’s Free-to-Air Television Broadcasting market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Industry Statistics & Market Size
Revenue
$6bn
Annual Growth 10-15
-0.5%
Annual Growth 15-20
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Profit
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Employment
9,823
Businesses
18
Industry Analysis & Industry Trends

The Free-to-Air Television Broadcasting industry has faced many challenges over the past five years. Advertising revenue has grown moderately, particularly in metropolitan markets, providing some relief for industry participants. However, many advertising agencies have sought to take advantage of the lucrative pay-TV and online advertising markets, limiting the need for advertising timeslots on free-to-air TV networks. Greater audiences on these pay-TV channels and online media platforms have compounded these issues, as advertisers typically seek to target the largest possible audiences. As a result, industry revenue is expected to decrease at a compound annual rate of 0.5% over the five years through 2014-15... purchase to read more

Industry Report - Starting a New Business Chapter

The industry exhibits medium barriers to entry and this trend has remained steady over the past five years. Barriers to entry outline the factors that prevent or limit new enterprises from entering the industry. The industry has a moderate market share concentration. However, if regional TV network affiliation agreements are taken into account, market share concentration is far higher and presents a significant barrier to entry for prospective firms. Companies such as the Seven, Nine and Ten networks are extremely well established in the industry and have existing supply contracts with major content producers and ongoing agreements with advertising agencies. It would therefore be very difficult for potential entrants to compete with the industry's well-entrenched major players... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Free-to-Air Television Broadcasting Industry?

Companies in the industry are primarily engaged in free-to-air television broadcasting of visual content. Firms also transmit visual programming to affiliated television stations, which then broadcast programs on a pre-determined schedule. Industry operators broadcast television programs at no cost to consumers.

Industry Products
Metropolitan commercial TV station operationRegional commercial TV station operationPublic TV station operationCommunity and other TV station operation
 
Industry Activities
Commercial free-to-air TV network operationPublic or government free-to-air TV network operationCommunity or volunteer free-to-air TV network operationTelevision broadcasting station operation


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