Free-to-Air Television Broadcasting in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Free-to-Air Television Broadcasting Market Research Report | ANZSIC J5621 | Dec 2014

Tuning out: Pay-TV and online platforms lure viewers away from the industry

IBISWorld’s Free-to-Air Television Broadcasting market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 10-15
Annual Growth 15-20
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Industry Analysis & Industry Trends

The Free-to-Air Television Broadcasting industry has faced many challenges over the past five years. Advertising revenue has grown moderately, particularly in metropolitan markets, providing some relief for industry participants. However, many advertising agencies have sought to take advantage of the lucrative pay-TV and online advertising markets, limiting the need for advertising timeslots on free-to-air TV networks. Greater audiences on these pay-TV channels and online media platforms have compounded these issues, as advertisers typically seek to target the largest possible audiences. As a result, industry revenue is expected to decrease at a compound annual rate of 0.5% over the five years through 2014-15... purchase to read more

Industry Report - Industry Locations Chapter

Industry establishments tend to be located with a similar distribution as Australia's overall population. For example, Victoria and Western Australia are estimated to account for 24.0% and 9.7% of industry establishments respectively in 2014-15, while having 24.9% and 10.9% shares of total population. However, New South Wales and Queensland have disproportionate establishment numbers compared with their population distribution.

New South Wales is estimated to account for 50.0% of free-to-air TV stations in 2014-15, while only having a 32.0% share of population. New South Wales tends to have greater sales of retail items, houses, insurance policies, cars and banking and financial services, which account for a majority of advertising expenditure in the industry... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Free-to-Air Television Broadcasting Industry?

Companies in the industry are primarily engaged in free-to-air television broadcasting of visual content. Firms also transmit visual programming to affiliated television stations, which then broadcast programs on a pre-determined schedule. Industry operators broadcast television programs at no cost to consumers.

Industry Products
Metropolitan commercial TV station operationRegional commercial TV station operationPublic TV station operationCommunity and other TV station operation
Industry Activities
Commercial free-to-air TV network operationPublic or government free-to-air TV network operationCommunity or volunteer free-to-air TV network operationTelevision broadcasting station operation

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