Industry Analysis & Industry Trends
The Free-to-Air Television Broadcasting industry has faced many challenges over the past five years. Advertising revenue has grown moderately, particularly in metropolitan markets, providing some relief for industry participants. However, many advertising agencies have sought to take advantage of the lucrative pay-TV and online advertising markets, limiting the need for advertising timeslots on free-to-air TV networks. Growth in audience numbers for these pay-TV channels and online media platforms has compounded these issues, as advertisers typically seek to target the largest possible audiences. As a result, industry revenue is estimated to grow at a compound annual rate of only 0.2% over the five years through 2015-16... purchase to read more
Industry Report - Industry Key Buyers Chapter
The industry displays a medium market share concentration. The four largest players in the industry, Seven West Media, Nine Entertainment, ABC and Ten Network Holdings, are estimated to account for just under 70.0% of total revenue in 2015-16. SBS and commercial network affiliates Prime Media, WIN Corporation and Southern Cross Media are the remaining significant players in the industry. Community and regional television stations and narrowcasters account for any remaining industry revenue.
Industry market share concentration is currently in a very volatile state. Many new stations from all of the industry’s major free-to-air TV networks were introduced after the shift to digital broadcasting occurred... purchase to read more