Industry Analysis & Industry Trends
The Free-to-Air Television Broadcasting industry has struggled over the past five years. The global financial crisis resulted in a conservative mindset from consumers and businesses, which limited the amount of advertising revenue generated by free-to-air TV networks. Revenue was also influenced by the penetration of pay-TV services, as available audience sizes for free-to-air TV broadcasters were limited. Competition from online digital media has also contributed to the industry's poor performance, as more viewers streamed TV programs online. While pay-TV penetration has stalled, the internet has become a go-to destination for alternative forms of video media, with websites such as YouTube providing legal video viewing platforms... purchase to read more
Industry Report - Industry Products Chapter
Companies in the industry operate three main types of free-to-air television stations: commercial, public and community stations. Commercial stations can be split into metropolitan and regional areas.
Metropolitan commercial TV station operation
Commercial television stations that operate in metropolitan regions form the largest product segment in the industry. This segment is highly driven by advertising revenue. It competes strenuously against pay TV and online media to maintain its share of the total advertising market. This segment focuses on providing sports, news, entertainment, drama and reality TV programs... purchase to read more