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Free-to-Air Television Broadcasting in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Free-to-Air Television Broadcasting Market Research Report | ANZSIC J5621 | Dec 2014

Tuning out: Pay-TV and online platforms lure viewers away from the industry

IBISWorld’s Free-to-Air Television Broadcasting market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Industry Statistics & Market Size
Revenue
$6bn
Annual Growth 10-15
-0.5%
Annual Growth 15-20
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Profit
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Employment
9,823
Businesses
18
Industry Analysis & Industry Trends

The Free-to-Air Television Broadcasting industry has faced many challenges over the past five years. Advertising revenue has grown moderately, particularly in metropolitan markets, providing some relief for industry participants. However, many advertising agencies have sought to take advantage of the lucrative pay-TV and online advertising markets, limiting the need for advertising timeslots on free-to-air TV networks. Greater audiences on these pay-TV channels and online media platforms have compounded these issues, as advertisers typically seek to target the largest possible audiences. As a result, industry revenue is expected to decrease at a compound annual rate of 0.5% over the five years through 2014-15... purchase to read more

Industry Report - Industry SWOT Analysis Chapter

The Free-to-Air Television Broadcasting industry is in the declining stage of its economic life cycle. The industry faces ongoing competition from pay-TV networks and online digital media platforms such as IPTV providers. Multi-channelling services have also fragmented TV viewing audiences. The total number of TV viewers, whether on free-to-air TV or pay-TV channels, has also declined over the past five years, limiting the industry's viewer base and subsequently restricting advertising revenue.

Industry value added (IVA) is used to measure an industry's contribution to the overall economy. IVA is forecast to decline at a compound annual rate of 2.5% over the 10 years through 2019-20... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Free-to-Air Television Broadcasting Industry?

Companies in the industry are primarily engaged in free-to-air television broadcasting of visual content. Firms also transmit visual programming to affiliated television stations, which then broadcast programs on a pre-determined schedule. Industry operators broadcast television programs at no cost to consumers.

Industry Products
Metropolitan commercial TV station operationRegional commercial TV station operationPublic TV station operationCommunity and other TV station operation
 
Industry Activities
Commercial free-to-air TV network operationPublic or government free-to-air TV network operationCommunity or volunteer free-to-air TV network operationTelevision broadcasting station operation


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