Free-to-Air Television Broadcasting in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Free-to-Air Television Broadcasting Market Research Report | ANZSIC J5621 | Jul 2015

Changing channels: Pay-TV and online platforms lure viewers away from the industry

IBISWorld’s Free-to-Air Television Broadcasting market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
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Industry Analysis & Industry Trends

The Free-to-Air Television Broadcasting industry has faced many challenges over the past five years. Advertising revenue has grown moderately, particularly in metropolitan markets, providing some relief for industry participants. However, many advertising agencies have sought to take advantage of the lucrative pay-TV and online advertising markets, limiting the need for advertising timeslots on free-to-air TV networks. Growth in audience numbers for these pay-TV channels and online media platforms has compounded these issues, as advertisers typically seek to target the largest possible audiences. As a result, industry revenue is estimated to grow at a compound annual rate of only 0.2% over the five years through 2015-16... purchase to read more

Industry Report - Industry Key Buyers Chapter

The industry displays a medium market share concentration. The four largest players in the industry, Seven West Media, Nine Entertainment, ABC and Ten Network Holdings, are estimated to account for just under 70.0% of total revenue in 2015-16. SBS and commercial network affiliates Prime Media, WIN Corporation and Southern Cross Media are the remaining significant players in the industry. Community and regional television stations and narrowcasters account for any remaining industry revenue.

Industry market share concentration is currently in a very volatile state. Many new stations from all of the industry’s major free-to-air TV networks were introduced after the shift to digital broadcasting occurred... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Free-to-Air Television Broadcasting Industry?

Companies in the industry are primarily engaged in free-to-air television broadcasting of visual content. Firms also transmit visual programming to affiliated television stations, which then broadcast programs on a pre-determined schedule. Industry operators broadcast television programs at no cost to consumers.

Industry Products
Metropolitan commercial TV station operationRegional commercial TV station operationPublic TV station operationCommunity and other TV station operation
Industry Activities
Commercial free-to-air TV network operationPublic or government free-to-air TV network operationCommunity or volunteer free-to-air TV network operationTelevision broadcasting station operation

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