Industry Analysis & Industry Trends
The Free-to-Air Television Broadcasting industry has faced various challenges over the past five years. Many Australians are shifting away from watching free-to-air TV programs, demonstrated by the projected decline in the total minutes of daily TV watched over the five years through 2015-16. In response, some advertising agencies have moved their purchases towards more lucrative online advertising markets, limiting the need for advertising timeslots on free-to-air TV networks. Overall, industry revenue is estimated to drop at an annualised 2.5% over the five years through 2015-16. Continued competition from alternative viewing platforms is expected to result in a decline of 2.7% in 2015-16, with revenue set to fall to $4.9 billion... purchase to read more
Industry Report - Industry Key Buyers Chapter
The industry displays a high market share concentration. The four largest players in the industry, Seven West Media, Nine Entertainment, Ten Network Holdings and the ABC, are estimated to account for over 70% of total revenue in 2015-16. SBS and commercial network affiliates Prime Media, WIN Corporation and Southern Cross Media are the remaining significant players in the industry. Community broadcasters, regional television stations and narrowcasters account for the remaining industry revenue.
Australian media and broadcasting industries are highly concentrated in comparison with the rest of the world... purchase to read more