Free-to-Air Television Broadcasting in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Free-to-Air Television Broadcasting Market Research Report | ANZSIC J5621 | Jun 2014

Tuning out: Revenue drops as audiences shift to pay TV and online media

IBISWorld’s Free-to-Air Television Broadcasting market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 09-14
Annual Growth 14-19
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Industry Analysis & Industry Trends

The Free-to-Air Television Broadcasting industry has struggled over the past five years. The global financial crisis resulted in a conservative mindset from consumers and businesses, which limited the amount of advertising revenue generated by free-to-air TV networks. Revenue was also influenced by the penetration of pay-TV services, as available audience sizes for free-to-air TV broadcasters were limited. Competition from online digital media has also contributed to the industry's poor performance, as more viewers streamed TV programs online. While pay-TV penetration has stalled, the internet has become a go-to destination for alternative forms of video media, with websites such as YouTube providing legal video viewing platforms... purchase to read more

Industry Report - Industry Investment Chapter

The industry displays a moderate level of capital intensity. In 2013-14, for every $1.00 spent on wages, an estimated $0.23 is invested in capital. The industry uses a relatively low level of labour, as labour is only required in areas of operation including administration and sales of advertising time. However, on-air talent is required for news and sports broadcasting and these employees tend to receive higher average wages. Capital expenditure is primarily made on property and transmission and broadcasting equipment. Despite the introduction of digital broadcasting equipment, capital intensity has remained fairly stable over the past five years... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Free-to-Air Television Broadcasting Industry?

Companies in the industry primarily engage in free-to-air television broadcasting of visual content. Firms also transmit visual programming to affiliated television stations, which then broadcast programs on a pre-determined schedule. Television programs provided by industry operators are made available at no cost to consumers.

Industry Products
Metropolitan commercial TV station operationRegional commercial TV station operationPublic TV station operationCommunity and other TV station operation
Industry Activities
Commercial free-to-air TV network operationPublic or government free-to-air TV network operationCommunity or volunteer free-to-air TV network operationTelevision broadcasting station operation

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