Industry Analysis & Industry Trends
The Free-to-Air Television Broadcasting industry has faced various challenges over the past five years. Many Australians are shifting away from watching free-to-air TV programs, demonstrated by the projected decline in the total minutes of daily TV watched over the five years through 2015-16. In response, some advertising agencies have moved their purchases towards more lucrative online advertising markets, limiting the need for advertising timeslots on free-to-air TV networks. Overall, industry revenue is estimated to drop at an annualised 2.5% over the five years through 2015-16. Continued competition from alternative viewing platforms is expected to result in a decline of 2.7% in 2015-16, with revenue set to fall to $4.9 billion... purchase to read more
Industry Report - Industry Products Chapter
Companies in the industry operate three types of free-to-air TV stations. These segments are commercial, public and community television stations. Commercial stations can be further split into metropolitan and regional areas. Industry services are divided based on the proportion of revenue that each segment generates.
Metropolitan commercial TV station operation
Commercial television stations that operate in metropolitan regions form the largest service segment in the industry. Advertising revenue contributes to a large proportion of this segment's total revenue. This segment competes heavily against pay-TV and online media providers to maintain its share of the total advertising market... purchase to read more