Industry Analysis & Industry Trends
The Free-to-Air Television Broadcasting industry has faced many challenges over the past five years. Advertising revenue has grown moderately, particularly in metropolitan markets, providing some relief for industry participants. However, many advertising agencies have sought to take advantage of the lucrative pay-TV and online advertising markets, limiting the need for advertising timeslots on free-to-air TV networks. Growth in audience numbers for these pay-TV channels and online media platforms has compounded these issues, as advertisers typically seek to target the largest possible audiences. As a result, industry revenue is estimated to grow at a compound annual rate of only 0.2% over the five years through 2015-16... purchase to read more
Industry Report - Starting a New Business Chapter
The industry exhibits medium barriers to entry and this trend has remained steady over the past five years. Barriers to entry outline the factors that prevent or limit new enterprises from entering the industry. The industry has a moderate market share concentration. However, if regional TV network affiliation agreements are taken into account, market share concentration is far higher and presents a significant barrier to entry for prospective firms.
Companies such as the Seven, Nine and Ten networks are extremely well-established in the industry and have existing supply contracts with major content producers. These players also have established and ongoing agreements with advertising agencies... purchase to read more