Industry Analysis & Industry Trends
The Free-to-Air Television Broadcasting industry has faced many challenges over the past five years. Advertising revenue has grown moderately, particularly in metropolitan markets, providing some relief for industry participants. However, many advertising agencies have sought to take advantage of the lucrative pay-TV and online advertising markets, limiting the need for advertising timeslots on free-to-air TV networks. Growth in audience numbers for these pay-TV channels and online media platforms has compounded these issues, as advertisers typically seek to target the largest possible audiences. As a result, industry revenue is estimated to grow at a compound annual rate of only 0.2% over the five years through 2015-16... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Free-to-Air Television Broadcasting industry is in the declining stage of its economic life cycle. The industry faces ongoing competition from pay-TV networks and online digital media platforms such as IPTV providers. In addition, multi-channelling services have fragmented TV viewing audiences. The total number of TV viewers, whether on free-to-air TV or pay-TV channels, has also declined over the past five years, which has limited the industry's viewer base and subsequently restricted advertising revenue.
Industry value added (IVA) is used to measure an industry's contribution to the overall economy. IVA is forecast to decline at a compound annual rate of 0.2% over the 10 years through 2020-21... purchase to read more