Free-to-Air Television Broadcasting in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Free-to-Air Television Broadcasting Market Research Report | ANZSIC J5621 | Jun 2014

Tuning out: Revenue drops as audiences shift to pay TV and online media

IBISWorld’s Free-to-Air Television Broadcasting market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 09-14
Annual Growth 14-19
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Industry Analysis & Industry Trends

The Free-to-Air Television Broadcasting industry has struggled over the past five years. The global financial crisis resulted in a conservative mindset from consumers and businesses, which limited the amount of advertising revenue generated by free-to-air TV networks. Revenue was also influenced by the penetration of pay-TV services, as available audience sizes for free-to-air TV broadcasters were limited. Competition from online digital media has also contributed to the industry's poor performance, as more viewers streamed TV programs online. While pay-TV penetration has stalled, the internet has become a go-to destination for alternative forms of video media, with websites such as YouTube providing legal video viewing platforms... purchase to read more

Industry Report - Industry Products Chapter

Companies in the industry operate three main types of free-to-air television stations: commercial, public and community stations. Commercial stations can be split into metropolitan and regional areas.

Metropolitan commercial TV station operation

Commercial television stations that operate in metropolitan regions form the largest product segment in the industry. This segment is highly driven by advertising revenue. It competes strenuously against pay TV and online media to maintain its share of the total advertising market. This segment focuses on providing sports, news, entertainment, drama and reality TV programs... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Free-to-Air Television Broadcasting Industry?

Companies in the industry primarily engage in free-to-air television broadcasting of visual content. Firms also transmit visual programming to affiliated television stations, which then broadcast programs on a pre-determined schedule. Television programs provided by industry operators are made available at no cost to consumers.

Industry Products
Metropolitan commercial TV station operationRegional commercial TV station operationPublic TV station operationCommunity and other TV station operation
Industry Activities
Commercial free-to-air TV network operationPublic or government free-to-air TV network operationCommunity or volunteer free-to-air TV network operationTelevision broadcasting station operation

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