Industry Analysis & Industry Trends
More than half of Australia's adult population is overweight or obese. For both health and cosmetic reasons, there is growing pressure on Australians to change this statistic. An ever-growing amount of consumer spending is being directed towards getting thinner and healthier. During 2012-13, Australians will spend $827.1 million on counselling services, low-calorie foods and shakes, diet cookbooks, weight loss guides, dietary supplements and even surgery in their quest to slim down. This marks a return to weak growth following two years of revenue declines as uncertain consumers cut back on discretionary spending. Industry revenue is estimated to have increased at an average annualised rate of 0.5% over the past five years, with 1.2% growth expected in the current year... purchase to read more
Industry Report - Starting a New Business Chapter
As the industry becomes more integrated and more competitive, barriers to industry entrants grow more prohibitive. While costs involved in the more traditional counselling services sector have been historically low, companies now offer services and products across a variety of industry segments. The result is that clients are faced with a more appealing offering from larger players, forcing new companies to compete almost solely on price, which makes promotions challenging. Furthermore, the growing level of integration is itself a cost barrier, as new companies are faced with the prospect of developing new foods, drinks and supplements as well as offering personal services... purchase to read more