Industry Analysis & Industry Trends
Magazines entertain and inform consumers on particular areas of interest. Directories and mailing lists help people to find other people, organisations and places. Magazines can also provide a medium for readers' aspirations, which can also make them an attractive medium for advertisers. Most directories tend to rely on advertising for income, while mailing lists are mainly sold to businesses for their own advertising campaigns. The Magazine and Directory Publishing industry is expected to generate revenue of $3.15 billion in 2012-13, down 6.9% on 2011-12.
Industry revenue is expected to decrease by an annualised 7.2% in the five years through 2012-13... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The industry is considered to be in decline. Industry value added (IVA) is expected to decrease by 4.8% per annum in the 10 years through 2017-18, while the Australian economy (GDP) is expected to grow at an annualised 2.4%. This means that this industry's contribution to the Australian economy will decrease.
There appears to be market saturation. Australia has a large number of consumer magazine titles and has the highest per capita magazine readership in the world. Also, Australia is well served by directories. Major older consumer magazine titles have experienced a decline in circulation over the long term, particularly in the women's segment (such as Australian Women's Weekly and Woman's Day)... purchase to read more