Industry Analysis & Industry Trends
Printed newspapers are under attack. Printed circulation and readership are declining as readers migrate to alternative sources of news, and this is lowering the effectiveness of print advertising. Advertising is also migrating from printed newspapers to the internet and other media. The shift of newspaper readers to online news is a challenge for newspaper operators as they face new competitors, and online revenue and profit are low compared with print revenue and profit. Newspaper operators are fighting back by cutting costs in their legacy print operations, sharing resources across print and online editorial, offering more attractive content and advertising propositions, and charging more for online content and advertising... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The industry is considered to be in decline. Industry value added is expected to decrease by 5.1% per annum in the 10 years through 2017-18, while the Australian economy (GDP) will grow by 2.4% per annum. This means that the industry will account for a decreasing share of the Australian economy. Newspaper circulation and readership have been in a phase of slow decline due to growing competition from other media in a fragmenting media market. Newspapers are relying more on magazine inserts and the internet to supplement income.
Newspapers are also losing their share of media advertising spending... purchase to read more