Industry Analysis & Industry Trends
The Printing industry has been hit hard over the past five years as a number of social and economic trends conspire to work against it. Consumers are increasingly choosing to receive information via alternative mediums, such as the internet, rather than via printed materials. This has led to a decline in demand for the services of professional printers. New media continues to encroach into the domain of book and periodical publishing, as the printed word proves slow to produce and costly to distribute. Consumers and businesses are increasingly trading and conducting business online without the aid of printed materials. The Printing industry is expected to generate revenue of $8.15... purchase to read more
Industry Report - Starting a New Business Chapter
Barriers to entry are moderate overall, albeit varying by product segment.
A drop in the cost of printing equipment and technology over the past decade has reduced barriers. Large established companies can benefit from economies of scale and scope. Although it is possible for new players to enter and compete with relatively low costs, for example AIW Printing has stated that it is Australia's lowest-cost producer of retail catalogues.
In the commercial contract printing segment, barriers to entry can be relatively high, as large investments are required in the set-up of printing facilities and a critical mass of contracts is required... purchase to read more