Industry Analysis & Industry Trends
The Printing industry has been hit hard over the past five years, as consumers have increasingly sought information through online platforms rather than printed materials. This trend has led to a sharp decline in demand for professional printing services from industry providers. Online media continues to encroach on the domain of newspaper, magazine, book and directory publishers. As digital technology has evolved, the printed word has become, in comparison, slow to produce and costly to distribute. Consumers and businesses have therefore increasingly traded and conducted business online without using printed materials. As a result, industry revenue is expected to fall at an annualised 2.3% over the five years through 2015-16 to reach $7.6 billion... purchase to read more
Industry Report - Industry Products Chapter
Printing companies produce a range of printed publications. These include advertising materials, newspapers, journals, periodicals, labels, financial documents and materials, and correspondence materials. Domestic book printing activities only account for a small portion of industry revenue as most book publishers choose to complete this work in-house or offshore.
Advertising materials account for the largest share of industry revenue. This segment includes catalogues, brochures, leaflets, booklets, posters and any other printed materials used for advertising purposes... purchase to read more