Industry Analysis & Industry Trends
Australia imports most of the spirits it consumes. As a result, the Spirit Manufacturing industry supplies less than 40% of domestic demand. For many products, some degree of transformation occurs domestically, particularly in the case of ready-to-drink (RTD) beverages. The primary spirit manufactured domestically is rum, made from sugar cane, while spirits that are mixed or blended locally are also considered as manufactured in Australia. Many industry participants are engaged in transforming high-proof spirits to low-proof products such as RTDs and liqueurs. As the manufacturing of Australian spirits has developed, particularly with gin and whisky, industry revenue is forecast to have grown at an annualised 1.8% over the five years through 2014-15... purchase to read more
Industry Report - Industry Products Chapter
Spirits produced in Australia can be broadly segmented into RTDs, spirits and liqueurs. The segmentation of spirits produced in Australia is significantly different to that consumed in the domestic market. This is because most of the RTDs consumed in Australia are produced domestically, while many of the full-strength spirits consumed in Australia are imported. This means that domestic spirit production is skewed heavily towards the production of RTDs.
RTD beverages account for the majority of industry revenue. RTDs usually contain an imported spirit such as vodka or rum mixed with carbonated soft drinks, fruit drinks or other sugary beverages... purchase to read more