Spirit Manufacturing in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Spirit Manufacturing Market Research Report | ANZSIC C1213 | Sep 2013

A spirited effort: Revenue from pre-mixed drinks is recovering after tax reform

IBISWorld’s Spirit Manufacturing market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 09-14
Annual Growth 14-19
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Industry Analysis & Industry Trends

Australia imports most of the spirits it consumes. As a result, the Spirit Manufacturing industry only supplies 39.9% of domestic demand. For many products, some degree of transformation occurs domestically, particularly in the case of ready-to-drink (RTD) beverages. The primary spirit manufactured domestically is rum, made from sugar cane, while spirits that are mixed or blended locally are also considered as manufactured in Australia. Many industry participants are engaged in transforming high-proof spirits to low-proof products such as RTDs and liqueurs. As the manufacturing of Australian spirits has developed, particularly with gin and whisky, industry revenue has grown at a compound annual rate of 2.5% over the five years through 2013-14. Growth over 2013-14 of 2.9%... purchase to read more

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The production process for spirits is highly capital-intensive and economies of scale are substantial. This has the effect of allowing larger producers to produce at low costs, and channel revenue into advertising and maintaining brand image. It also allows larger producers to sell their product at a lower cost than smaller producers. Therefore, to compete successfully on price, producers need large-scale operations that are associated with significant capital investment.

At the same time, opportunities exist to compete on the basis of quality rather than price, which would allow for small-scale production as long as consumers are willing to pay a premium for the product... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Spirit Manufacturing Industry?

This industry purchases ingredients such as grapes, sugar and malt, which are fermented and distilled to produce spirit beverages including vodka, gin, whisky and liqueurs; industry participants also blend spirits. Operators buy glass bottles and paperboard containers to package these products. The spirits are then sold to alcoholic drink wholesalers and retailers. While the industry makes fortified spirits, it does not produce fortified wines.

Industry Products
Whisky, gin, vodka and liqueursRumBrandyRTDs – bourbon-basedRTDs - rum-basedRTDs – vodka-basedRTDs – Scotch, whisky and other alcohol basedRTS – cocktail drinks
Industry Activities
Distillery residueFortifying spiritLiqueurManufacturing spirit-based mixed drinksPotable spirit

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