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Wine Production in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Wine Production Market Research Report | ANZSIC C1214 | Jul 2016

Knowing when to stop: Revenue grows as producers begin to address oversupply in the industry

IBISWorld’s Wine Production market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 12-17
Annual Growth 17-22
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Industry Analysis & Industry Trends

The Wine Production industry has had an uneven performance over the past five years. Industry revenue declined over the two years through 2013-14 due to an oversupply of wine, the strong Australian dollar and fierce competition in export markets. However, depreciations in the Australian dollar after 2012-13; free trade agreements with South Korea, Japan and China; and weak harvests in Chile and Argentina are expected to lead to significant industry growth over the three years through 2016-17.

Industry operators have experienced a vicious cycle of oversupply over much of the past five-year period. Falling prices have not resulted in reduced production, and in many cases have led to the opposite effect... purchase to read more

Industry Report - Industry Investment Chapter

The Wine Production industry exhibits a high level of capital intensity. IBISWorld uses wage costs and depreciation costs from the Cost Structure Benchmarks section to represent labour and capital investment respectively. For every dollar paid on labour, the average wine producer spends an estimated $0.59 on capital investments. The level of vertical integration, particularly upstream integration, affects capital intensity. Ownership of vineyards and winemaking facilities can increase capital intensity due to some winemaker's reliance on bulk wine production. Bulk wine producers tend to have a higher level of capital intensity, due to investment in winemaking machinery and lower staff requirements in packing and selling... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Wine Production Industry?

The industry purchases grapes and other key ingredients to process into wine, port and wine-based alcoholic beverages. These products are packaged in bottles or casks, and sold to wine merchants and retail outlets. This industry also includes the production of other alcoholic beverages not categorised elsewhere, such as cider.

Industry Products
Red winesWhite winesCidersOther alcoholic beveragesSparkling wines
Industry Activities
Carbonated wine productionWine productionSparkling wine productionFortified and unfortified wine productionWinemaking residue collectionWine-based fruit drink productionCider productionSherry productionPerry productionMead production

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