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Wine Production in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Wine Production Market Research Report | ANZSIC C1214 | Jul 2016

Knowing when to stop: Revenue grows as producers begin to address oversupply in the industry

The Wine Production market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Report Snapshot
Industry Statistics & Market Size
Revenue
$6bn
Annual Growth 12-17
2.3%
Annual Growth 17-22
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Profit
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Employment
16,881
Businesses
1,842
Industry Analysis & Industry Trends

The Wine Production industry has had an uneven performance over the past five years. Industry revenue declined over the two years through 2013-14 due to an oversupply of wine, the strong Australian dollar and fierce competition in export markets. However, depreciations in the Australian dollar after 2012-13; free trade agreements with South Korea, Japan and China; and weak harvests in Chile and Argentina are expected to lead to significant industry growth over the three years through 2016-17.

Industry operators have experienced a vicious cycle of oversupply over much of the past five-year period. Falling prices have not resulted in reduced production, and in many cases have led to the opposite effect... purchase to read more

Industry Report - Starting a New Business Chapter

Historical increases in both enterprise and establishment numbers according to wine demand suggest low barriers to entry. However, the level of market saturation already achieved by the industry's largest players, mid-tier firms and small independent wineries make successful entry by new players difficult. New entrants can find it difficult to achieve the scale and establish the distribution networks necessary to compete against the industry's largest players. Consequently, barriers to entry are expected to be moderate.

Capital requirements are significant, although operation on a small scale is possible. As some large wine companies divest parts of their operations, these become available for purchase by any potential new entrants... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Wine Production Industry?

The industry purchases grapes and other key ingredients to process into wine, port and wine-based alcoholic beverages. These products are packaged in bottles or casks, and sold to wine merchants and retail outlets. This industry also includes the production of other alcoholic beverages not categorised elsewhere, such as cider.

Industry Products
Red winesWhite winesCidersOther alcoholic beveragesSparkling wines
 
Industry Activities
Carbonated wine productionWine productionSparkling wine productionFortified and unfortified wine productionWinemaking residue collectionWine-based fruit drink productionCider productionSherry productionPerry productionMead production


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