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Wine Production in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Wine Production Market Research Report | ANZSIC C1214 | Apr 2015

Room to breathe: A depreciating Australian dollar should improve export competitiveness

IBISWorld’s Wine Production market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Industry Statistics & Market Size
Revenue
$6bn
Annual Growth 10-15
-2.6%
Annual Growth 15-20
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Profit
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Employment
16,186
Businesses
1,852
Industry Analysis & Industry Trends

Difficult trading conditions have plagued the Wine Production industry over the past five years. Volatile demand from key export markets, a soaring Australian dollar for much of the period and rising competition from low-cost overseas wine producers have all hurt wine exports. In the domestic market, producers have been forced to contend with changing consumer preferences and have lost bargaining power to retailers. Additionally, an oversupply of wine grapes – and the resulting oversupply of wine – has pushed prices downwards and squeezed margins. The booming popularity of ciders has helped to offset falling international demand for Australian wines, with savvy marketing driving substantial growth in demand for cider... purchase to read more

Industry Report - Industry Products Chapter

Wine accounts for the overwhelming majority of industry production and revenue. Wine production is expected to account for about 92.2% of industry revenue, while other alcoholic beverages within the industry account for the remainder.

Red wines

Australian red wines are among some of the most prestigious and widely consumed red varieties in the world. Despite similar production volumes between red and white grapes, red grapes contribute a greater proportion of industry revenue due to the higher price they attract. This is because the production process for creating red wines is relatively more complicated and cost-intensive than for white wines, adding to the cost of red wines... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Wine Production Industry?

The Australian Wine Production industry purchases grapes and other key ingredients to process into wine, port and wine-based alcoholic beverages. These products are packaged in bottles or casks and sold to wine merchants and retail outlets. This industry also includes the production of other alcoholic beverages, such as cider, not categorised elsewhere.

Industry Products
Red winesWhite winesCidersOther alcoholic beveragesSparkling wines
 
Industry Activities
Carbonated wine productionWine productionSparkling wines productionFortified and unfortified wine productionWinemaking residue collectionWine-based fruit drink productionCider productionSherry productionPerry productionMead production


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