Industry Analysis & Industry Trends
Difficult trading conditions have plagued the Wine Production industry over the past five years. Volatile demand from key export markets, a soaring Australian dollar for much of the period and rising competition from low-cost overseas wine producers have all hurt wine exports. In the domestic market, producers have been forced to contend with changing consumer preferences and have lost bargaining power to retailers. Additionally, an oversupply of wine grapes – and the resulting oversupply of wine – has pushed prices downwards and squeezed margins. The booming popularity of ciders has helped to offset falling international demand for Australian wines, with savvy marketing driving substantial growth in demand for cider... purchase to read more
Industry Report - Industry Products Chapter
Wine accounts for the overwhelming majority of industry production and revenue. Wine production is expected to account for about 92.2% of industry revenue, while other alcoholic beverages within the industry account for the remainder.
Australian red wines are among some of the most prestigious and widely consumed red varieties in the world. Despite similar production volumes between red and white grapes, red grapes contribute a greater proportion of industry revenue due to the higher price they attract. This is because the production process for creating red wines is relatively more complicated and cost-intensive than for white wines, adding to the cost of red wines... purchase to read more