Wine Production in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Wine Production Market Research Report | ANZSIC C1214 | Apr 2016

One for the road: The depreciation of the Australian dollar helps boost industry exports

IBISWorld’s Wine Production market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
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Industry Analysis & Industry Trends

Difficult trading conditions have plagued the Wine Production industry over the past five years. Volatile demand from key export markets, a high Australian dollar for much of the period, and rising competition from low-cost overseas wine producers have all hurt wine exports. In the domestic market, producers have lost bargaining power to retailers. Additionally, an oversupply of wine grapes, and the resulting oversupply of wine, has pushed prices downwards.

The industry has experienced a vicious cycle of oversupply over the past five years. Falling prices have not been met with a reduction in production; in fact they have often led to the exact opposite. Industry enterprises have been reluctant to exit even as many have become unprofitable... purchase to read more

Industry Report - Industry Investment Chapter

The Wine Production industry exhibits a high level of capital intensity. IBISWorld uses wage costs and depreciation costs from the Cost Structure Benchmarks section to represent labour and capital investment respectively. For every dollar paid on labour, the average wine producer spends an estimated $0.51 on capital investments. The level of vertical integration, particularly upstream integration, affects capital intensity. Ownership of vineyards and winemaking facilities can increase capital intensity due to some winemaker's reliance on bulk wine production. Bulk wine producers tend to have a higher level of capital intensity, due to investment in winemaking machinery and lower staff requirements in packing and selling... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Wine Production Industry?

The industry purchases grapes and other key ingredients to process into wine, port and wine-based alcoholic beverages. These products are packaged in bottles or casks, and sold to wine merchants and retail outlets. This industry also includes the production of other alcoholic beverages not categorised elsewhere, such as cider.

Industry Products
Red winesWhite winesCidersOther alcoholic beveragesSparkling wines
Industry Activities
Carbonated wine productionWine productionSparkling wine productionFortified and unfortified wine productionWinemaking residue collectionWine-based fruit drink productionCider productionSherry productionPerry productionMead production

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