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Wine Production in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Wine Production Market Research Report | ANZSIC C1214 | Apr 2016

One for the road: The depreciation of the Australian dollar helps boost industry exports

IBISWorld’s Wine Production market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Industry Statistics & Market Size
Revenue
$5bn
Annual Growth 11-16
0.2%
Annual Growth 16-21
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Profit
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Employment
16,660
Businesses
1,812
Industry Analysis & Industry Trends

Difficult trading conditions have plagued the Wine Production industry over the past five years. Volatile demand from key export markets, a high Australian dollar for much of the period, and rising competition from low-cost overseas wine producers have all hurt wine exports. In the domestic market, producers have lost bargaining power to retailers. Additionally, an oversupply of wine grapes, and the resulting oversupply of wine, has pushed prices downwards.

The industry has experienced a vicious cycle of oversupply over the past five years. Falling prices have not been met with a reduction in production; in fact they have often led to the exact opposite. Industry enterprises have been reluctant to exit even as many have become unprofitable... purchase to read more

Industry Report - Industry SWOT Analysis Chapter

The industry is expected to be in the mature phase of its life cycle. Industry value added, a measure of the industry's contribution to the economy, is forecast to increase at an annualised 2.6% over the 10 years through 2020-21. This is in line with the Australian economy, with GDP forecast to grow at an annualised 2.6% over the same period. The industry's slow growth over the period is largely attributable to its ongoing recovery from weakened export demand and an oversupply of wine.

With many wineries reporting losses over the past five years, evidence suggests that small and medium-size industry players have struggled to control costs sufficiently to remain competitive... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Wine Production Industry?

The industry purchases grapes and other key ingredients to process into wine, port and wine-based alcoholic beverages. These products are packaged in bottles or casks, and sold to wine merchants and retail outlets. This industry also includes the production of other alcoholic beverages not categorised elsewhere, such as cider.

Industry Products
Red winesWhite winesCidersOther alcoholic beveragesSparkling wines
 
Industry Activities
Carbonated wine productionWine productionSparkling wine productionFortified and unfortified wine productionWinemaking residue collectionWine-based fruit drink productionCider productionSherry productionPerry productionMead production


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