Wine Production in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Wine Production Market Research Report | ANZSIC C1214 | Jul 2015

Hungover: Industry revenue growth will be constrained by lingering effects of oversupply

The Wine Production market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

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Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
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Industry Analysis & Industry Trends

Difficult trading conditions have plagued the Wine Production industry over the past five years. Volatile demand from key export markets, a high Australian dollar for much of the period and rising competition from low-cost overseas wine producers have all hurt wine exports. In the domestic market, producers have been forced to contend with changing consumer preferences, and have lost bargaining power to retailers. Additionally, an oversupply of wine grapes – and the resulting oversupply of wine – has pushed prices downwards.

Wine producers use grapes and other inputs to craft a range of alcoholic beverages... purchase to read more

Industry Report - Starting a New Business Chapter

Historical increases in both enterprise and establishment numbers according to wine demand suggest low barriers to entry. However, the level of market saturation already achieved by the industry's largest players, mid-tier firms and small independent wineries make successful entry by new players difficult. New entrants will find it more difficult to achieve the scale and distribution networks necessary to compete against the industry's largest players. Consequently, barriers to entry are expected to be moderate.

Capital requirements are significant, although operation on a small scale is possible. As some large wine companies divest parts of their operations, these become available for purchase by any potential new entrants... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Wine Production Industry?

The industry purchases grapes and other key ingredients to process into wine, port and wine-based alcoholic beverages. These products are packaged in bottles or casks, and sold to wine merchants and retail outlets. This industry also includes the production of other alcoholic beverages, such as cider, not categorised elsewhere.

Industry Products
Red winesWhite winesCidersOther alcoholic beveragesSparkling wines
Industry Activities
Carbonated wine productionWine productionSparkling wines productionFortified and unfortified wine productionWinemaking residue collectionWine-based fruit drink productionCider productionSherry productionPerry productionMead production

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