Wine Production in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Wine Production Market Research Report | ANZSIC C1214 | Aug 2014

Overseas opportunity: Export markets will continue to be critical to revenue growth

The Wine Production market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 10-15
Annual Growth 15-20
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Industry Analysis & Industry Trends

Difficult trading conditions have plagued the Wine Production industry over the past five years. Volatile economies in key export markets, a soaring Australian dollar for much of the period and rising competition from overseas low-cost wine producers have hurt wine exports. In the domestic market, producers have lost bargaining power to the supermarket giants and been forced to contend with changing consumer preferences. Additionally, an oversupply of wine grapes, and the resulting oversupply of wine, has pushed prices downwards, squeezing margins and forcing many producers out of business. The emergence of ciders has helped to offset falling international demand for Australian wines, with savvy marketing driving substantial growth in demand for cider... purchase to read more

Industry Report - Industry Products Chapter

Wine manufacturing is expected to account for approximately 92.2% of industry revenue, while other alcoholic beverages within the industry account for the remainder.

Red varieties

Australian red wines are among some of the most prestigious and widely consumed red varieties in the world. Despite similar production volumes between red and white grapes, red grapes have contributed to a greater proportion of industry revenue. Collectively, the proportion of industry revenue derived from red wine sales has fallen over the past five years, due to strong growth in other segments. This is because the production process for red wines is relatively more complicated and cost intensive, adding to the cost of red wines... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Wine Production Industry?

The Australian Wine Production industry purchases grapes and other key ingredients, which are processed into wine, port and wine-based alcoholic beverages. These products are packaged in bottles or casks then sold to wine merchants and retail outlets. This industry also includes other alcoholic beverages not categorised elsewhere.

Industry Products
Red varietiesWhite varietiesCiderOther alcoholic beveragesSparkling varieties
Industry Activities
Carbonated wine productionWine productionSparkling wines productionFortified and unfortified wine productionWinemaking residue collectionWine-based fruit drink productionCider productionSherry productionPerry productionMead production

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