Wine Production in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Wine Production Market Research Report | ANZSIC C1214 | Apr 2014

Overseas opportunity: Export markets will continue to be critical to revenue growth

IBISWorld’s Wine Production market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 09-14
Annual Growth 14-19
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Industry Analysis & Industry Trends

The Australian Wine Production industry has faced difficult trading conditions over the past five years. Exports have been hurt by volatile economies in key export markets, a soaring Australian dollar (which has made wine exports uncompetitive) and rising competition from new low-cost wine producers. Further, manufacturers are losing bargaining power against the supermarket giants, and consumer preferences are changing. In addition to these factors, an oversupply of wine and wine grapes, has forced down prices, squeezing margins and forcing many producers out of business... purchase to read more

Industry Report - Industry Locations Chapter

The geographic spread of this industry is largely weighted in the favour of wine production, and as a result is closely correlated with the distribution of wine grape production. Wine production facilities are often located at or near vineyards to limit transport costs and ensure the freshest grapes are crushed. Of those employed in the industry, just 29% work in metropolitan areas, with nearly 62% working in inland regional areas. This reflects the location of the grape growing and wine production facilities. South Australia and Victoria tend to produce a higher proportion of premium wines than other states. New South Wales produces a higher proportion of low unit value wines. For the cider segment, a large proportion of establishments lie in Victoria and New South Wales... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Wine Production Industry?

The Australian Wine Production industry purchases grapes and other key ingredients, which are processed into wine, port and wine-based alcoholic beverages. These products are packaged in bottles or casks then sold to wine merchants and retail outlets. This industry also includes other alcoholic beverages not categorised elsewhere.

Industry Products
Red varietiesWhite varietiesCiderOther alcoholic beveragesSparkling varieties
Industry Activities
Carbonated wine productionWine productionSparkling wines productionFortified and unfortified wine productionWinemaking residue collectionWine-based fruit drink productionCider productionSherry productionPerry productionMead production

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