Wine Production in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Wine Production Market Research Report | ANZSIC C1214 | Aug 2014

Overseas opportunity: Export markets will continue to be critical to revenue growth

IBISWorld’s Wine Production market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 10-15
Annual Growth 15-20
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Industry Analysis & Industry Trends

Difficult trading conditions have plagued the Wine Production industry over the past five years. Volatile economies in key export markets, a soaring Australian dollar for much of the period and rising competition from overseas low-cost wine producers have hurt wine exports. In the domestic market, producers have lost bargaining power to the supermarket giants and been forced to contend with changing consumer preferences. Additionally, an oversupply of wine grapes, and the resulting oversupply of wine, has pushed prices downwards, squeezing margins and forcing many producers out of business. The emergence of ciders has helped to offset falling international demand for Australian wines, with savvy marketing driving substantial growth in demand for cider... purchase to read more

Industry Report - Industry Investment Chapter

The Wine Production industry in Australia exhibits a medium level of capital intensity. IBISWorld estimates that for every dollar paid for labour, $0.25 is required to be spent on capital investments. Here wages represent labour cost and depreciation has been used as a proxy for capital investment. Unlike other beverage industries, wine manufacturing requires significantly higher levels of labour in order to pick and process grapes.

The level of vertical integration, particularly backward integration, affects capital intensity. Ownership of vineyards tends to increase capital intensity, as does ownership of winemaking facilities, as winemakers have varying reliance on the use of bulk wine... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Wine Production Industry?

The Australian Wine Production industry purchases grapes and other key ingredients, which are processed into wine, port and wine-based alcoholic beverages. These products are packaged in bottles or casks then sold to wine merchants and retail outlets. This industry also includes other alcoholic beverages not categorised elsewhere.

Industry Products
Red varietiesWhite varietiesCiderOther alcoholic beveragesSparkling varieties
Industry Activities
Carbonated wine productionWine productionSparkling wines productionFortified and unfortified wine productionWinemaking residue collectionWine-based fruit drink productionCider productionSherry productionPerry productionMead production

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