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Wine Production in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Wine Production Market Research Report | ANZSIC C1214 | Aug 2014

Overseas opportunity: Export markets will continue to be critical to revenue growth

IBISWorld’s Wine Production market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Industry Statistics & Market Size
Revenue
$6bn
Annual Growth 10-15
-2.0%
Annual Growth 15-20
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Profit
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Employment
16,186
Businesses
1,852
Industry Analysis & Industry Trends

Difficult trading conditions have plagued the Wine Production industry over the past five years. Volatile economies in key export markets, a soaring Australian dollar for much of the period and rising competition from overseas low-cost wine producers have hurt wine exports. In the domestic market, producers have lost bargaining power to the supermarket giants and been forced to contend with changing consumer preferences. Additionally, an oversupply of wine grapes, and the resulting oversupply of wine, has pushed prices downwards, squeezing margins and forcing many producers out of business. The emergence of ciders has helped to offset falling international demand for Australian wines, with savvy marketing driving substantial growth in demand for cider... purchase to read more

Industry Report - Industry SWOT Analysis Chapter

The industry is expected to be in the mature phase of its life cycle. IBISWorld estimates that in the 10 years through 2019-20, industry value added (a measure of the industry's contribution to the economy) will increase at an annualised 2.3%. In comparison, GDP is forecast to increase an annualised 2.7% over the same period. The industry's lower growth over the period is largely attributable to its ongoing recovery from weakened export demand and an oversupply of grapes. IBISWorld expects wine supply and demand to rebalance over the next five years and value added growth to move closer in line with general economic growth... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Wine Production Industry?

The Australian Wine Production industry purchases grapes and other key ingredients, which are processed into wine, port and wine-based alcoholic beverages. These products are packaged in bottles or casks then sold to wine merchants and retail outlets. This industry also includes other alcoholic beverages not categorised elsewhere.

Industry Products
Red varietiesWhite varietiesCiderOther alcoholic beveragesSparkling varieties
 
Industry Activities
Carbonated wine productionWine productionSparkling wines productionFortified and unfortified wine productionWinemaking residue collectionWine-based fruit drink productionCider productionSherry productionPerry productionMead production


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