Industry Analysis & Industry Trends
The Wine Production industry has had an uneven performance over the past five years. Industry revenue declined over the two years through 2013-14 due to an oversupply of wine, the strong Australian dollar and fierce competition in export markets. However, depreciations in the Australian dollar after 2012-13; free trade agreements with South Korea, Japan and China; and weak harvests in Chile and Argentina are expected to lead to significant industry growth over the three years through 2016-17.
Industry operators have experienced a vicious cycle of oversupply over much of the past five-year period. Falling prices have not resulted in reduced production, and in many cases have led to the opposite effect... purchase to read more
Industry Report - Industry Products Chapter
Wine accounts for the overwhelming majority of industry production and revenue. Wine production is expected to account for 92.6% of industry revenue over 2016-17, with cider and other alcoholic beverages making up the remainder.
Red wines represent a greater proportion of industry revenue than white wines, despite similar production volumes, due to the higher price they attract. This is because the production process for creating red wines is more complicated and cost-intensive than for white wines, adding to the cost of red wines. However, this segment has fallen as a share of revenue over the past five years due to increased production and sales in other segments... purchase to read more