Industry Analysis & Industry Trends
The Beer Manufacturing industry has experienced a shake-up over the past five years. Drinkers have given up traditional brands, such as Victoria Bitter, in favour of premium and craft beers and other beverages such as cider and wine. As a result, per capita beer consumption has declined sharply over the period. An ongoing shift in consumer preferences from quantity to quality has affected the industry and its product range. As beer drinkers purchase more premium, craft and internationally branded beers, the increase in per-unit prices has offset the decline in consumption. Robust demand for craft beer has caused the number of craft breweries to increase over the past decade, to an expected 293 in 2016-17... purchase to read more
Industry Report - Industry Products Chapter
Beer manufacturing in Australia has been traditionally based around mainstream full-strength lagers. However, consumer preference for quality over quantity has led to an increase in the premium and craft beer segments, while greater health awareness has driven demand for low-carb beer.
Full-strength traditional beer
Consumption of full-strength traditional beers has been in steady decline over the past five years as rising discretionary income and consumer demand for variety and quality have driven drinkers to switch to the premium and craft segments. Despite this, full-strength traditional beer is still the industry's largest product segment, expected to account for 40.6% of revenue over 2016-17... purchase to read more