Beer Manufacturing in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Beer Manufacturing Market Research Report | ANZSIC C1212 | Aug 2015

Hop to it: Major brewers work to capitalise on changes in beer consumption trends

IBISWorld’s Beer Manufacturing market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
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Industry Analysis & Industry Trends

The Beer Manufacturing industry has undergone a shake-up over the past five years. Per capita beer consumption has declined sharply as drinkers have given up traditional brands, such as Victoria Bitter, in favour of premium beers and other beverages like cider and wine. An ongoing shift in consumer preferences from quantity to quality has affected the industry and its product range. With beer drinkers purchasing more premium, craft and internationally branded beers, the increase in per-unit prices has offset the decline in consumption. Robust demand for craft beer has resulted in the number of craft breweries increasing over the past decade to about 164 in 2015-16... purchase to read more

Industry Report - Industry Analysis Chapter

The Beer Manufacturing industry has recorded low revenue growth over the past five years. Declining beer consumption and rising competition inside and outside the industry have weighed on sales of traditional beer brands, weakening revenue and margins. On a brighter note, a growing trend towards premiumisation and consumer demand for healthier and varied product offerings have driven sales of low-carbohydrate, foreign-label and craft beers. Overall, these trends have led to weak growth in industry revenue over the past five years. IBISWorld estimates that industry revenue will increase at an annualised 0.2% over the five years through 2015-16, to $4.3 billion. Revenue is anticipated to dip by 1.1% over 2015-16 as alcohol consumption continues to drop... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Beer Manufacturing Industry?

Firms in the Beer Manufacturing industry manufacture keg, bottled and canned beer in a range of varieties such as ale, stout and porter. Beers are packaged for sale to pubs, bars, hotels, and wholesale and retail alcoholic beverage distributors.

Industry Products
Full-strength traditional beerMid-strength beerLight beerPremium beerLow-carbohydrate beerCraft beer
Industry Activities
Beer, excluding non-alcoholic beer

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