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Beer Manufacturing in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Beer Manufacturing Market Research Report | ANZSIC C1212 | Aug 2014

Quality brew: The increasing popularity of premium and craft beers boosts revenue

IBISWorld’s Beer Manufacturing market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Industry Statistics & Market Size
Revenue
$5bn
Annual Growth 10-15
0.2%
Annual Growth 15-20
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Profit
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Employment
3,799
Businesses
197
Industry Analysis & Industry Trends

The Beer Manufacturing industry has undergone a shake-up over the past five years. Per capita beer consumption has declined sharply as drinkers have given up traditional brands, such as Victoria Bitter, in favour of premium beers and other beverages such as cider and wine. Robust demand for craft beer has resulted in the number of craft breweries in the industry increasing over the past decade to around 150 in 2014-15.

At the other end of the market, foreign interests have acquired Australia's two largest brewers, Carlton & United Breweries (CUB) and Lion. The battle for market share between the two has constrained growth in industry revenue and profitability. Industry revenue is expected to grow by 0.8%... purchase to read more

Industry Report - Industry Analysis Chapter

The Beer Manufacturing industry has recorded low growth over the past five years. Declining beer consumption and rising competition from both within and outside the industry have weighed on sales of traditional beer brands, depressing revenue and margin growth. On a brighter note, a growing trend towards premiumisation and consumer demand for healthier and varied product offerings have driven sales of low-carbohydrate, foreign-label and craft beers. Revenue is forecast to grow by just 0.8% during 2014-15 due to weak consumer sentiment, falling beer consumption and intensifying competition. In the five years through 2014-15, industry revenue is expected to increase by an annualised 0.2% to total $4.8 billion... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Beer Manufacturing Industry?

Firms in the Beer Manufacturing industry manufacture, keg, bottled and canned beer in a range of varieties such as ale, stout and porter. Beers are packaged for sale to pubs, bars, hotels and wholesale and retail alcoholic beverage distributors.

Industry Products
Full-strength traditional beerMid-strength beerLight beerPremium beerLow-carbohydrate beerCraft beer
 
Industry Activities
Beer, excluding non-alcoholic beer


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