Beer Manufacturing in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Beer Manufacturing Market Research Report | ANZSIC C1212 | Mar 2014

Mid-strength: Revenue will grow moderately as drinkers opt for quality over quantity

IBISWorld’s Beer Manufacturing market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 09-14
Annual Growth 14-19
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Industry Analysis & Industry Trends

The Beer Manufacturing industry has undergone a shake-up over the past five years. Per capita beer consumption has declined sharply as drinkers have given up traditional brands, such as Victoria Bitter, in favour of premium beers and other beverages such as cider and wine. Robust demand for craft beer has resulted in the number of breweries in the industry increasing over the past decade to around 150 in 2013-14.

At the other end of the market, foreign interests have acquired Australia's two largest brewers, Foster's and Lion. The battle for market share between the two has constrained growth in industry revenue and profitability... purchase to read more

Industry Report - Industry Products Chapter

Beer manufacturing in Australia has been traditionally based around full-strength beers. However, the proliferation of finer dining and greater health awareness has led the size of the low-carb, premium and craft segments to increase.

Full-strength traditional beer

This category has been in steady decline for a number of years as rising disposable income, growing health awareness, international trends, and consumer demand for variety and quality drive drinkers to switch to the emerging premium, low-carbohydrate and craft segments. Despite this, full-strength traditional beer is still the largest segment in the industry, accounting for an estimated 45.5% of revenue in 2013-14... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Beer Manufacturing Industry?

The Beer Manufacturing industry consists of firms that manufacture, keg, bottle and can beer, in a range of varieties such as ale, stout and porter. Beers are packaged for sale to pubs, bars, hotels and wholesale and retail alcoholic beverage distributors.

Industry Products
Full-strength traditional beerMid-strength beerLight beerPremium beerLow-carbohydrate beerCraft beer
Industry Activities
Beer, excluding non-alcoholic beer

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