Industry Analysis & Industry Trends
The Beer Manufacturing industry has undergone a shake-up over the past five years. Per capita beer consumption has declined sharply as drinkers have given up traditional brands, such as Victoria Bitter, in favour of premium and craft beers and other beverages like cider and wine. An ongoing shift in consumer preferences from quantity to quality has affected the industry and its product range. As beer drinkers purchase more premium, craft and internationally branded beers, the increase in per-unit prices has offset the decline in consumption. Robust demand for craft beer has resulted in the number of craft breweries increasing over the past decade, to an expected 250 in 2015-16... purchase to read more
Industry Report - Industry Locations Chapter
Victoria has the highest share of breweries in Australia, at 29.2%. This is higher than the state's share of total population, at 24.9%. The state is home to Carlton & United Breweries (CUB) and the highest number of craft breweries in Australia. Notable craft breweries include Mountain Goat, 3 Ravens, Holgate and Mornington Peninsula Brewery. The success of craft breweries has been aided by Melbourne's bustling small bar and pub culture, and steady demand for quality and variety by its beer drinkers.
Western Australia is home to Lion's Little Creatures brewery in Fremantle. The state has also long been regarded as the Australian home of craft beer. Matilda Bay was Australia's first craft brewery and the Sail and Anchor was the country's first craft beer pub... purchase to read more