Industry Analysis & Industry Trends
The Beer Manufacturing industry has undergone a shake-up over the past five years. Per capita beer consumption has declined sharply as drinkers have given up traditional brands, such as Victoria Bitter, in favour of premium beers and other beverages such as cider and wine. Robust demand for craft beer has resulted in the number of craft breweries in the industry increasing over the past decade to around 150 in 2014-15.
At the other end of the market, foreign interests have acquired Australia's two largest brewers, Carlton & United Breweries (CUB) and Lion. The battle for market share between the two has constrained growth in industry revenue and profitability. Industry revenue is expected to grow by 0.8%... purchase to read more
Industry Report - Industry Analysis Chapter
The Beer Manufacturing industry has recorded low growth over the past five years. Declining beer consumption and rising competition from both within and outside the industry have weighed on sales of traditional beer brands, depressing revenue and margin growth. On a brighter note, a growing trend towards premiumisation and consumer demand for healthier and varied product offerings have driven sales of low-carbohydrate, foreign-label and craft beers. Revenue is forecast to grow by just 0.8% during 2014-15 due to weak consumer sentiment, falling beer consumption and intensifying competition. In the five years through 2014-15, industry revenue is expected to increase by an annualised 0.2% to total $4.8 billion... purchase to read more