Industry Analysis & Industry Trends
The Beer Manufacturing industry has undergone a shake-up over the past five years. Per capita beer consumption has declined sharply as drinkers have given up traditional brands, such as Victoria Bitter, in favour of premium beers and other beverages such as cider and wine. Robust demand for craft beer has resulted in the number of breweries in the industry increasing over the past decade to around 150 in 2013-14.
At the other end of the market, foreign interests have acquired Australia's two largest brewers, Foster's and Lion. The battle for market share between the two has constrained growth in industry revenue and profitability... purchase to read more
Industry Report - Industry Products Chapter
Beer manufacturing in Australia has been traditionally based around full-strength beers. However, the proliferation of finer dining and greater health awareness has led the size of the low-carb, premium and craft segments to increase.
Full-strength traditional beer
This category has been in steady decline for a number of years as rising disposable income, growing health awareness, international trends, and consumer demand for variety and quality drive drinkers to switch to the emerging premium, low-carbohydrate and craft segments. Despite this, full-strength traditional beer is still the largest segment in the industry, accounting for an estimated 45.5% of revenue in 2013-14... purchase to read more