Industry Analysis & Industry Trends
The Beer Manufacturing industry has undergone a shake-up over the past five years. Per capita beer consumption has declined sharply as drinkers have given up traditional brands, such as Victoria Bitter, in favour of premium beers and other beverages like cider and wine. Robust demand for craft beer has resulted in the number of industry craft breweries increasing over the past decade to about 150 in 2014-15.
At the other end of the market, foreign interests have acquired Australia's two largest brewers, Lion and Carlton & United Breweries (CUB). The battle for market share between the two has constrained growth in industry revenue and profitability. Over the five years through 2014-15, industry revenue is expected to increase at an annualised rate of 0.1% to total $4.8 billion... purchase to read more
Industry Report - Industry Analysis Chapter
The Beer Manufacturing industry has recorded low growth over the past five years. Declining beer consumption and rising competition inside and outside the industry have weighed on sales of traditional beer brands, depressing revenue and margin growth. On a brighter note, a growing trend towards premiumisation and consumer demand for healthier and varied product offerings have driven sales of low-carbohydrate, foreign-label and craft beers. Over the past five years, falling beer consumption and intensifying competition have led to weak growth in industry revenue. IBISWorld estimates that industry revenue has increased at an annualised 0.1% over the five years through 2014-15, to $4.8 billion... purchase to read more