Industry Analysis & Industry Trends
The Beer Manufacturing industry has undergone a shake-up over the past five years. Per capita beer consumption has declined sharply as drinkers have given up traditional brands, such as Victoria Bitter, in favour of premium beers and other beverages such as cider and wine. Robust demand for craft beer has resulted in the number of craft breweries in the industry increasing over the past decade to around 150 in 2014-15.
At the other end of the market, foreign interests have acquired Australia's two largest brewers, Carlton & United Breweries (CUB) and Lion. The battle for market share between the two has constrained growth in industry revenue and profitability. Industry revenue is expected to grow by 0.8%... purchase to read more
Industry Report - Industry Products Chapter
Beer manufacturing in Australia has been traditionally based around full-strength beers. However, the proliferation of finer dining has led to an increase in the premium and craft beer segments, while greater health awareness has driven demand for low-carb beer.
Full-strength traditional beer
This category has been in steady decline for a number of years as rising discretionary income and consumer demand for variety and quality have driven drinkers to switch to the emerging premium and craft segments. Despite this, full-strength traditional beer is still the industry's largest product segment, accounting for an estimated 45.5% of revenue in 2014-15. This category includes traditional or bulk lagers of 4.0% to 5.0% alcohol by volume (ABV)... purchase to read more