Beer Manufacturing in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Beer Manufacturing Market Research Report | ANZSIC C1212 | Apr 2016

Mixing drinks: A growing taste for premium and craft beer helps offset falling beer consumption

IBISWorld’s Beer Manufacturing market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
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Industry Analysis & Industry Trends

The Beer Manufacturing industry has undergone a shake-up over the past five years. Per capita beer consumption has declined sharply as drinkers have given up traditional brands, such as Victoria Bitter, in favour of premium and craft beers and other beverages like cider and wine. An ongoing shift in consumer preferences from quantity to quality has affected the industry and its product range. As beer drinkers purchase more premium, craft and internationally branded beers, the increase in per-unit prices has offset the decline in consumption. Robust demand for craft beer has resulted in the number of craft breweries increasing over the past decade, to an expected 250 in 2015-16... purchase to read more

Industry Report - Industry Products Chapter

Beer manufacturing in Australia has been traditionally based around mainstream full-strength lagers. However, consumer preference for quality over quantity has led to an increase in the premium and craft beer segments, while greater health awareness has driven demand for low-carb beer.

Full-strength traditional beer

Consumption of full-strength traditional beers has been in steady decline over the past five years as rising discretionary income and consumer demand for variety and quality have driven drinkers to switch to the premium and craft segments. Despite this, full-strength traditional beer is still the industry's largest product segment, expected to account for 42.1% of revenue over 2015-16... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Beer Manufacturing Industry?

Firms in the Beer Manufacturing industry manufacture keg, bottled and canned beer in a range of varieties such as ale, lager and stout. Beers are packaged for sale to pubs, bars, hotels, and wholesale and retail alcoholic beverage distributors.

Industry Products
Full-strength traditional beerMid-strength beerLight beerPremium beerLow-carbohydrate beerCraft beer
Industry Activities
Beer, excluding non-alcoholic beer

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