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Beer Manufacturing in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Beer Manufacturing Market Research Report | ANZSIC C1212 | Sep 2016

Hop to it: The increasing popularity of craft beer has offset declining beer consumption

IBISWorld’s Beer Manufacturing market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Industry Statistics & Market Size
Revenue
$4bn
Annual Growth 12-17
-0.7%
Annual Growth 17-22
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Profit
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Employment
3,534
Businesses
311
Industry Analysis & Industry Trends

The Beer Manufacturing industry has experienced a shake-up over the past five years. Drinkers have given up traditional brands, such as Victoria Bitter, in favour of premium and craft beers and other beverages such as cider and wine. As a result, per capita beer consumption has declined sharply over the period. An ongoing shift in consumer preferences from quantity to quality has affected the industry and its product range. As beer drinkers purchase more premium, craft and internationally branded beers, the increase in per-unit prices has offset the decline in consumption. Robust demand for craft beer has caused the number of craft breweries to increase over the past decade, to an expected 293 in 2016-17... purchase to read more

Industry Report - Industry Key Buyers Chapter

The Beer Manufacturing industry in Australia is highly concentrated. The two major brewers, Carlton & United Breweries and Lion account for an estimated 84.7% of industry revenue. However, concentration has fallen over the past five years, with consumers switching from traditional brands such as VB to premium imports and craft beers. Coopers, the third-largest player in the industry, has enjoyed robust growth over the five-year period. Additionally, the re-entry of Coca-Cola Amatil into the Beer Manufacturing industry is a sign of increasing competition from other players beyond the big two breweries. IBISWorld expects this trend to continue in line with the diversification of consumer tastes and increasing premiumisation trends... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Beer Manufacturing Industry?

Firms in the Beer Manufacturing industry manufacture keg, bottled and canned beer in a range of varieties such as ale, lager and stout. Beers are packaged for sale to pubs, bars, hotels, and wholesale and retail alcoholic beverage distributors.

Industry Products
Full-strength traditional beerMid-strength beerLight beerPremium beerLow-carbohydrate beerCraft beer
 
Industry Activities
Beer, excluding non-alcoholic beer


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