Industry Analysis & Industry Trends
The Beer Manufacturing industry has undergone a shake up over the past five years. Per capita beer consumption has declined sharply as drinkers have given up traditional brands such as VB in favour of premium beers and other beverages, including cider and wine. Robust demand for craft beer has resulted in the number of breweries in the industry increasing over the past decade to 146 in 2012-13.
At the other end of the market, foreign interests have acquired Australia's two largest brewers, Foster's and Lion. The battle for market share between the two has constrained growth in industry revenue and profitability. Deteriorating consumer sentiment and a few years of poor weather and natural disasters have contributed to revenue declines... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
IBISWorld expects that the Beer Manufacturing industry is in the mature phase of its lifecycle. The industry value added (the industry's contribution to Australia's GDP) will grow in real terms at a slower rate than the overall economy in the ten years though 2017-18. Industry value added is forecast to grow at an annualised rate of 0.1%, while GDP grows by 2.4% over the ten year period. Improving efficiency in related industries is expected to increase utilisation of existing machinery, reducing machinery sales volumes. In the agricultural sector for example, farm sizes will increase, equipment will be shared more among farmers, and farmers will increasingly use hired equipment. There is little room for innovation in wholesaling services... purchase to read more