Industry Analysis & Industry Trends
The Beer Manufacturing industry has undergone a shake-up over the past five years. Per capita beer consumption has declined sharply as drinkers have given up traditional brands, such as Victoria Bitter, in favour of premium beers and other beverages like cider and wine. Robust demand for craft beer has resulted in the number of industry craft breweries increasing over the past decade to about 150 in 2014-15.
At the other end of the market, foreign interests have acquired Australia's two largest brewers, Lion and Carlton & United Breweries (CUB). The battle for market share between the two has constrained growth in industry revenue and profitability. Over the five years through 2014-15, industry revenue is expected to increase at an annualised rate of 0.1% to total $4.8 billion... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Beer Manufacturing industry is in the mature phase of its life cycle. Industry value added, which represents the industry's contribution to the economy is forecast to increase at annualised 0.4% over the 10 years through 2019-20, which is slower than annualised growth in GDP of 2.7% over the same period. Industry establishments and enterprises are forecast to grow at an annualised 0.8% and 1.6%, respectively, over the decade. This reflects the entrance of low-value craft breweries.
The life cycle stages of upstream and downstream industries greatly influences that of the Beer Manufacturing industry... purchase to read more