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Beer Manufacturing in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Beer Manufacturing Market Research Report | ANZSIC C1212 | May 2015

Crafty moves: The growing popularity of craft beer is shifting the industry product focus

IBISWorld’s Beer Manufacturing market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Industry Statistics & Market Size
Revenue
$5bn
Annual Growth 10-15
0.1%
Annual Growth 15-20
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Profit
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Employment
3,768
Businesses
209
Industry Analysis & Industry Trends

The Beer Manufacturing industry has undergone a shake-up over the past five years. Per capita beer consumption has declined sharply as drinkers have given up traditional brands, such as Victoria Bitter, in favour of premium beers and other beverages like cider and wine. An overriding trend affecting the industry and its product ranges has been an ongoing shift in consumer preferences from quantity to quality. With beer drinkers savouring more premium craft and internationally branded beers, the increase in per-unit prices has offset the decline in consumption. Robust demand for craft beer has resulted in the number of industry craft breweries increasing over the past decade to about 150 in 2014-15... purchase to read more

Industry Report - Industry Key Buyers Chapter

The Beer Manufacturing industry in Australia is highly concentrated. The two major brewers, Carlton & United Breweries and Lion account for an estimated 83.2% of industry revenue. However, concentration has fallen over the past five years, with drinkers switching from traditional brands such as VB and XXXX to premium imports and craft beers. The third-largest player in the industry, Coopers, has enjoyed robust growth over the five-year period. Additionally, the re-entry of Coca-Cola Amatil into the Beer Manufacturing industry is a sign of increasing competition from other players beyond the big two breweries. IBISWorld expects this trend to continue in line with the diversification of consumer tastes and increasing premiumisation trends... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Beer Manufacturing Industry?

Firms in the Beer Manufacturing industry manufacture, keg, bottled and canned beer in a range of varieties such as ale, stout and porter. Beers are packaged for sale to pubs, bars, hotels and wholesale and retail alcoholic beverage distributors.

Industry Products
Full-strength traditional beerMid-strength beerLight beerPremium beerLow-carbohydrate beerCraft beer
 
Industry Activities
Beer, excluding non-alcoholic beer


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