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Beer Manufacturing in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Beer Manufacturing Market Research Report | ANZSIC C1212 | Aug 2014

Quality brew: The increasing popularity of premium and craft beers boosts revenue

IBISWorld’s Beer Manufacturing market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Industry Statistics & Market Size
Revenue
$5bn
Annual Growth 10-15
0.2%
Annual Growth 15-20
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Profit
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Employment
3,799
Businesses
197
Industry Analysis & Industry Trends

The Beer Manufacturing industry has undergone a shake-up over the past five years. Per capita beer consumption has declined sharply as drinkers have given up traditional brands, such as Victoria Bitter, in favour of premium beers and other beverages such as cider and wine. Robust demand for craft beer has resulted in the number of craft breweries in the industry increasing over the past decade to around 150 in 2014-15.

At the other end of the market, foreign interests have acquired Australia's two largest brewers, Carlton & United Breweries (CUB) and Lion. The battle for market share between the two has constrained growth in industry revenue and profitability. Industry revenue is expected to grow by 0.8%... purchase to read more

Industry Report - Industry Products Chapter

Beer manufacturing in Australia has been traditionally based around full-strength beers. However, the proliferation of finer dining has led to an increase in the premium and craft beer segments, while greater health awareness has driven demand for low-carb beer.

Full-strength traditional beer

This category has been in steady decline for a number of years as rising discretionary income and consumer demand for variety and quality have driven drinkers to switch to the emerging premium and craft segments. Despite this, full-strength traditional beer is still the industry's largest product segment, accounting for an estimated 45.5% of revenue in 2014-15. This category includes traditional or bulk lagers of 4.0% to 5.0% alcohol by volume (ABV)... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Beer Manufacturing Industry?

Firms in the Beer Manufacturing industry manufacture, keg, bottled and canned beer in a range of varieties such as ale, stout and porter. Beers are packaged for sale to pubs, bars, hotels and wholesale and retail alcoholic beverage distributors.

Industry Products
Full-strength traditional beerMid-strength beerLight beerPremium beerLow-carbohydrate beerCraft beer
 
Industry Activities
Beer, excluding non-alcoholic beer


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