Industry Analysis & Industry Trends
The Beer Manufacturing industry has undergone a shake-up over the past five years. Per capita beer consumption has declined sharply as drinkers have given up traditional brands, such as Victoria Bitter, in favour of premium beers and other beverages, including cider and wine. Robust demand for craft beer has resulted in the number of breweries in the industry increasing over the past decade to 150 in 2013-14.
At the other end of the market, foreign interests have acquired Australia's two largest brewers, Foster's and Lion. The battle for market share between the two has constrained growth in industry revenue and profitability... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
IBISWorld expects that the Beer Manufacturing industry is in the mature phase of its life cycle. The industry value added (the industry's contribution to Australia's GDP) will grow in real terms at a slower rate than the overall economy in the 10 years though 2018-19. Industry value added is forecast to grow at an annualised 0.5%, while GDP grows by 2.5% over the period. The life cycle phase of related upstream and downstream industries also greatly influence the life cycle of the Beer Manufacturing industry. Lack of upstream innovation in agriculture, especially in wheat and barley farming, limits growth opportunities for manufacturers, as key input purchases are still a large cost segment.
Additionally, there is little room for innovation in downstream wholesaling services... purchase to read more