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Beer Manufacturing in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Beer Manufacturing Market Research Report | ANZSIC C1212 | Aug 2014

Quality brew: The increasing popularity of premium and craft beers boosts revenue

IBISWorld’s Beer Manufacturing market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Industry Statistics & Market Size
Revenue
$5bn
Annual Growth 10-15
0.2%
Annual Growth 15-20
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Profit
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Employment
3,799
Businesses
197
Industry Analysis & Industry Trends

The Beer Manufacturing industry has undergone a shake-up over the past five years. Per capita beer consumption has declined sharply as drinkers have given up traditional brands, such as Victoria Bitter, in favour of premium beers and other beverages such as cider and wine. Robust demand for craft beer has resulted in the number of craft breweries in the industry increasing over the past decade to around 150 in 2014-15.

At the other end of the market, foreign interests have acquired Australia's two largest brewers, Carlton & United Breweries (CUB) and Lion. The battle for market share between the two has constrained growth in industry revenue and profitability. Industry revenue is expected to grow by 0.8%... purchase to read more

Industry Report - Industry Key Buyers Chapter

The Beer Manufacturing industry in Australia is highly concentrated. The two major brewers, Carlton & United Breweries and Lion account for an estimated 85.3% of industry revenue. However, concentration has fallen during the past five years, with drinkers switching from traditional brands such as VB and XXXX to premium imports and craft beers. The third-largest player in the industry, Coopers, has enjoyed robust growth over the five-year period. The company has increased its market share to 4.0% in 2014-15. Additionally, the re-entry of Coca-Cola Amatil into the Beer Manufacturing industry is a sign of increasing competition from other players beyond the big two breweries... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Beer Manufacturing Industry?

Firms in the Beer Manufacturing industry manufacture, keg, bottled and canned beer in a range of varieties such as ale, stout and porter. Beers are packaged for sale to pubs, bars, hotels and wholesale and retail alcoholic beverage distributors.

Industry Products
Full-strength traditional beerMid-strength beerLight beerPremium beerLow-carbohydrate beerCraft beer
 
Industry Activities
Beer, excluding non-alcoholic beer


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