Industry Analysis & Industry Trends
The Beer Manufacturing industry has undergone a shake-up over the past five years. Per capita beer consumption has declined sharply as drinkers have given up traditional brands, such as Victoria Bitter, in favour of premium beers and other beverages like cider and wine. An overriding trend affecting the industry and its product ranges has been an ongoing shift in consumer preferences from quantity to quality. With beer drinkers savouring more premium craft and internationally branded beers, the increase in per-unit prices has offset the decline in consumption. Robust demand for craft beer has resulted in the number of industry craft breweries increasing over the past decade to about 150 in 2014-15... purchase to read more
Industry Report - Industry Products Chapter
Beer manufacturing in Australia has been traditionally based around mainstream full-strength lagers. However, the proliferation of finer dining has led to an increase in the premium and craft beer segments, while greater health awareness has driven demand for low-carb beer.
Full-strength traditional beer
This category has been in steady decline for a number of years as rising discretionary income and consumer demand for variety and quality have driven drinkers to switch to the emerging premium and craft segments. Despite this, full-strength traditional beer is still the industry's largest product segment, accounting for an estimated 45.5% of revenue in 2014-15. This category includes traditional or bulk lagers of 4.0% to 5.0% alcohol by volume (ABV)... purchase to read more