Beer Manufacturing in Australia: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Beer Manufacturing Market Research Report | ANZSIC C1212 | May 2015

Crafty moves: The growing popularity of craft beer is shifting the industry product focus

IBISWorld’s Beer Manufacturing market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 10-15
Annual Growth 15-20
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Industry Analysis & Industry Trends

The Beer Manufacturing industry has undergone a shake-up over the past five years. Per capita beer consumption has declined sharply as drinkers have given up traditional brands, such as Victoria Bitter, in favour of premium beers and other beverages like cider and wine. An overriding trend affecting the industry and its product ranges has been an ongoing shift in consumer preferences from quantity to quality. With beer drinkers savouring more premium craft and internationally branded beers, the increase in per-unit prices has offset the decline in consumption. Robust demand for craft beer has resulted in the number of industry craft breweries increasing over the past decade to about 150 in 2014-15... purchase to read more

Industry Report - Industry Products Chapter

Beer manufacturing in Australia has been traditionally based around mainstream full-strength lagers. However, the proliferation of finer dining has led to an increase in the premium and craft beer segments, while greater health awareness has driven demand for low-carb beer.

Full-strength traditional beer

This category has been in steady decline for a number of years as rising discretionary income and consumer demand for variety and quality have driven drinkers to switch to the emerging premium and craft segments. Despite this, full-strength traditional beer is still the industry's largest product segment, accounting for an estimated 45.5% of revenue in 2014-15. This category includes traditional or bulk lagers of 4.0% to 5.0% alcohol by volume (ABV)... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Beer Manufacturing Industry?

Firms in the Beer Manufacturing industry manufacture, keg, bottled and canned beer in a range of varieties such as ale, stout and porter. Beers are packaged for sale to pubs, bars, hotels and wholesale and retail alcoholic beverage distributors.

Industry Products
Full-strength traditional beerMid-strength beerLight beerPremium beerLow-carbohydrate beerCraft beer
Industry Activities
Beer, excluding non-alcoholic beer

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