Industry Analysis & Industry Trends
The Beer Manufacturing industry has undergone a shake-up over the past five years. Per capita beer consumption has declined sharply as drinkers have given up traditional brands, such as Victoria Bitter, in favour of premium beers and other beverages such as cider and wine. Robust demand for craft beer has resulted in the number of craft breweries in the industry increasing over the past decade to around 150 in 2014-15.
At the other end of the market, foreign interests have acquired Australia's two largest brewers, Carlton & United Breweries (CUB) and Lion. The battle for market share between the two has constrained growth in industry revenue and profitability. Industry revenue is expected to grow by 0.8%... purchase to read more
Industry Report - Starting a New Business Chapter
The present market structure of the Beer Manufacturing industry indicates that entry on a small scale and localised level is possible, but entry at a national level is hindered by significant barriers to entry. This is evidenced by a large number of boutique or microbreweries, while there are a small number of companies that dominate the national market and very few companies in between. Barriers to entry into the beer market include sunk costs and other high ongoing capital requirements, existing brand loyalty, and control over distribution channels. The incumbent brewers in Australia have also diversified (importing and producing other beverages), which has enhanced their overall distribution capabilities and market intelligence... purchase to read more