Industry Analysis & Industry Trends
The Beer Manufacturing industry has undergone a shake-up over the past five years. Per capita beer consumption has declined sharply as drinkers have given up traditional brands, such as Victoria Bitter, in favour of premium beers and other beverages like cider and wine. Robust demand for craft beer has resulted in the number of industry craft breweries increasing over the past decade to about 150 in 2014-15.
At the other end of the market, foreign interests have acquired Australia's two largest brewers, Lion and Carlton & United Breweries (CUB). The battle for market share between the two has constrained growth in industry revenue and profitability. Over the five years through 2014-15, industry revenue is expected to increase at an annualised rate of 0.1% to total $4.8 billion... purchase to read more
Industry Report - Industry Key Buyers Chapter
The Beer Manufacturing industry in Australia is highly concentrated. The two major brewers, Carlton & United Breweries and Lion account for an estimated 83.2% of industry revenue. However, concentration has fallen over the past five years, with drinkers switching from traditional brands such as VB and XXXX to premium imports and craft beers. The third-largest player in the industry, Coopers, has enjoyed robust growth over the five-year period. Additionally, the re-entry of Coca-Cola Amatil into the Beer Manufacturing industry is a sign of increasing competition from other players beyond the big two breweries. IBISWorld expects this trend to continue in line with the diversification of consumer tastes and increasing premiumisation trends... purchase to read more