Industry Analysis & Industry Trends
The Prepared Animal and Bird Feed Manufacturing industry has posted a weak performance over the past five years. This is despite growing spending on pets and rising global demand for meat, which has boosted global livestock production and subsequently, demand for stockfeed. Industry revenue is projected to post marginal annualised growth of 0.3% over the five years through 2014-15, to reach $3.8 billion. This poor performance is largely due to a sharp revenue decline in 2010-11, caused by an abundance of natural pasture feed for livestock industries, which severely weakened stockfeed demand. More modest revenue growth of 2.4% is forecast for 2014-15, due to stronger demand for stockfeed and ongoing pet food demand... purchase to read more
Industry Report - Starting a New Business Chapter
The Prepared Animal and Bird Feed Manufacturing industry operates under medium levels of barriers to entry. The majority of products manufactured by the industry have low per unit values, making economies of scale necessary to minimise average production costs. Firms wishing to enter the market will therefore need to establish production of a similar scale to effectively compete against incumbent players.
The level of capital investment needed to establish certain industry operations can act as another barrier for new participants. Generally, animal food manufacturing is capital intensive and requires substantial initial investments in plant and machinery, establishment's costs, technology and mechanisation etc... purchase to read more