Industry Analysis & Industry Trends
The performance of the Prepared Animal and Bird Feed Manufacturing industry is closely related to agricultural and social trends. Variations in weather patterns, herd stocks and outbreaks of disease often dictate the wellbeing of stockfeed operations in the industry, as do pet ownership levels for pet food manufacturers. These factors have contributed to subdued industry growth over the five years through 2013-14. The industry's performance has also been affected by highly volatile commodity prices and waning profit margins. Growth in global meat consumption and, consequently, herd stocks has primarily sustained modest revenue growth, as the industry has battled with dramatic fluctuations in demand and supply conditions... purchase to read more
Industry Report - Industry Key Buyers Chapter
The Prepared Animal and Bird Feed Manufacturing industry is characterised by a medium level of concentration. Although the industry has a number of small to medium size operators, the majority of its revenue is generated by the major players. IBISWorld estimates that the top four manufacturers will account for just under 70% of industry revenue, representing a growing rate of concentration over the past five years. This concentration of ownership is primarily a result of an increase in acquisitions, along with organic growth for a majority of major players engendered by continued product innovation, strong brand loyalty and aggressive marketing.
Concentration also varies between product segments... purchase to read more