Industry Analysis & Industry Trends
The industry has performed modestly over the past five years. Rising spending on pets and growing global demand for meat – which has boosted global livestock production and subsequently, demand for stockfeed – have contributed to the industry's growth over the period. Industry revenue is projected to post annualised growth of 3.3% over the five years through 2015-16, to reach $4.1 billion. This growth is slightly overstated due to a 7.1% revenue decline in the five-year period base year of 2010-11. Revenue growth of 3.1% is anticipated in 2015-16, as an El Nino creates fears of severe drought among livestock farmers, prompting them to stockpile feed and contributing to revenue growth.
The industry has two major product segments: stockfeed and pet food... purchase to read more
Industry Report - Industry Key Buyers Chapter
The Prepared Animal and Bird Feed Manufacturing industry is characterised by a moderate level of concentration. Although small to medium size operators account for more than 80.0% of industry players, the largest players generate the majority of its revenue. The four largest manufacturers will account for an estimated 69.4% of industry revenue in 2015-16. Market share concentration has increased over the past five years, as the larger players have grown their market share and smaller, unprofitable players have exited the industry.
Concentration varies between product segments. The stockfeed segment tends to be less concentrated as numerous players exist and production tends to be relatively labour intensive... purchase to read more