Industry Analysis & Industry Trends
The industry has performed modestly over the past five years. Rising spending on pets and growing global demand for meat – which has boosted global livestock production and subsequently, demand for stockfeed – have contributed to the industry's growth over the period. Industry revenue is projected to post annualised growth of 3.3% over the five years through 2015-16, to reach $4.1 billion. This growth is slightly overstated due to a 7.1% revenue decline in the five-year period base year of 2010-11. Revenue growth of 3.1% is anticipated in 2015-16, as an El Nino creates fears of severe drought among livestock farmers, prompting them to stockpile feed and contributing to revenue growth.
The industry has two major product segments: stockfeed and pet food... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Prepared Animal and Bird Feed Manufacturing industry is in the mature stage of its life cycle, typified by a saturated market with little room for product innovation. Industry value added (IVA), a measure of an industry's contribution to the wider economy, is projected to grow at an annualised 1.0% over the 10 years through 2020-21. GDP is forecast to grow at an annualised 2.8% over the same period. This relatively slower growth is typical of a mature industry, which is shrinking as a share of the economy but maintains its positive contribution to GDP.
Product segmentation and production technology provide some insight into the life cycle phase of the industry... purchase to read more