Industry Analysis & Industry Trends
The Chocolate and Confectionery Manufacturing industry has grown over the past five years despite the rise in health consciousness in Australia. Industry operators have benefited from a significant drop in the price of sugar over the period, allowing them to pass on the savings to their customers and increase sales. Furthermore, industry firms have increased their product diversification and introduced healthier products in line with changing consumer tastes, which has helped minimise the number of consumers switching to substitute products. As a result, industry revenue is expected to grow at an annualised 3.5% over the five years through 2015-16, to reach $6.5 billion... purchase to read more
Industry Report - Industry Products Chapter
Industry firms manufacture a range of chocolate, confectionery, cocoa and chewing gum products. As industry operators have looked to diversify their product ranges to gain a competitive advantage in the market, the variety of products in each segment has increased. Furthermore, market share concentration varies among the industry segments. The industry's products are divided based on the proportion of revenue that each segment generates.
Chocolate is the industry's largest product segment and is dominated by a small number of well-established brands with high consumer loyalty. Major chocolate products made in Australia include Mars Bars, Kit Kats, Crunchies, Dairy Milk blocks, Smarties, M&M's and Snickers... purchase to read more