Industry Analysis & Industry Trends
That's How The Cookie... purchase to read more
Industry Report - Industry Key Buyers Chapter
The industry is characterised by a few large companies that dominate the industry and several small to medium size firms that compete for a small percentage of the market. The top three players - Arnott's, Paradise Foods (owned by Goodman Fielder) and Kraft Foods Australia - account for 87% of the market. Until 2003, Arnott's and George Weston Foods alone constituted approximately 70% of the domestic market. However, Arnott's subsequent acquisition of George Weston Foods resulted in even greater market concentration.
The product lines of larger players tend to typically comprise mid to low value, high volume products, with relatively fewer premium branded products... purchase to read more