Industry Analysis & Industry Trends
The Bread Production industry has faced a number of challenges over the past five years. The move away from factory-baked bread towards speciality and artisan retailers, and growing competition from supermarkets' instore bakeries, has caused the industry's share of the overall market to fall. In addition, volatility in commodity prices over the past five years has dampened industry growth prospects and squeezed profit margins. Evolving nutritional concerns, particularly those relating to carbohydrate consumption, have also worked against the industry. Consumer purchasing patterns are undergoing a gradual change. The traditional packaged loaf of slice white bread is falling out of favour, and fresh-baked bread has been rising in its place... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The industry is in a decline stage of its economic life cycle, which is characterised by a saturated domestic market and a range of well-established products and manufacturers. Although barriers to entry remain relatively low, the industry is typified by a few large producers that fiercely compete for market share, thus restricting the number of new players entering the industry. Due to a saturated domestic market, it is imperative for manufacturers to constantly introduce new products in the marketplace, so as to stimulate demand and differentiate themselves from their competitors.
Industry value added is forecast to remain relatively static in the 10 years through 2019-20 with annualised growth rates of 0.0%, while GDP is expected to grow by 2.7% over the same period... purchase to read more