Industry Analysis & Industry Trends
The Bread Production industry has faced numerous challenges over the past five years. Growing competition from supermarkets' instore bakeries and the consumer shift away from factory-baked bread towards speciality and artisan retailers have caused the industry's share of the overall bread market to fall. Additionally, volatility in input prices over the past five years has dampened industry growth prospects and squeezed profit margins. Evolving nutritional concerns, particularly those relating to carbohydrate consumption, have also worked against the industry. Consumers' purchasing patterns are gradually changing and the traditional packaged loaf of sliced white bread is falling out of favour, with fresh-baked bread rising in its place... purchase to read more
Industry Report - Industry Products Chapter
Industry participants can be segmented according to the nature of their operations. There are three forms of bread production in Australia: large-scale factory production, small-scale specialist baking and bakery-based production. The industry excludes bakeries where bread is baked and sold at the same site. These establishments fall within the Bread and Cake Retailing industry and the Artisanal Bakery Product Manufacturing industry.
Sales of the more traditional style bread products are expected to account for 73.5% of industry revenue in 2015-16. The bread market is dominated by well-established brand names such as Helga's, Country White, Mighty Soft and Tip Top, which compete fiercely for market share... purchase to read more