Industry Analysis & Industry Trends
The Bread Production industry has faced a number of challenges over the past five years. The move away from factory-baked bread towards speciality and artisan retailers, and growing competition from supermarkets' instore bakeries, has caused the industry's share of the overall market to fall. Further, volatility in commodity prices over the past five years has dampened industry growth prospects and squeezed profit margins. Evolving nutritional concerns, particularly those relating to carbohydrate consumption, have also worked against the industry. Consumer purchasing patterns are undergoing a gradual change. The traditional packaged loaf of slice white bread is falling out of favour as fresh-baked bread rises in its place... purchase to read more
Industry Report - Industry Key Buyers Chapter
The two largest players, Goodman Fielder and George Weston Foods, dominate the industry. Together, these companies are expected to account for two-thirds of the industry, suggesting a moderate level of market share concentration. This reflects their dominance of the fresh loaf bread segment, with these two players accounting for roughly 63.0% of this particular market segment alone. In contrast, private labels account for just over 15.0% of the fresh loaf segment.
Concentration increased in the latter part of the five-year period due to growth for some major players and an increase in merger and acquisition activity... purchase to read more