What is the Online Corporate and Promotional Giftware Sales industry?
The industry has low barriers to entry and this trend has remained unchanged over the past five years. It is relatively simply to set-up and maintain a website, which has facilitated the rise in enterprise numbers over the past five years. Furthermore, the lack of any dominant companies within the industry can also entice prospective firms to enter the industry.
One entry barrier is the need to build relationships with reliable suppliers, which can take time. Established operators may be able to obtain discounts for bulk and frequent purchases. These firms can pass savings onto clients. This can act as a barrier to entry, as new firms may not be able to compete based on these prices... purchase to read more