What is the Potato Chip Production industry?
The Potato Chip Production industry is highly concentrated, with the largest four operators accounting for over 70% of industry revenue. The industry's largest operators, Frito-Lay and Consolidated Snacks, own the most prominent potato chip brands in Australia and are well-established companies in the industry. However, rising health consciousness has altered consumer tastes over the past five years, with consumers increasingly opting for healthier or premium varieties of potato chips, which has threatened the market shares of the larger operators. Frito-Lay has adapted well to changing consumer demand by developing and heavily promoting its Red Rock Deli range, increasing its share of the market in the process... purchase to read more