What is the Online Baby Product Sales industry?
Australia’s Online Baby Product Sales industry has undergone rapid growth over the past five years. This growth has stemmed from technological change and online shopping platform innovation. Australian consumers have also become more comfortable with performing online transactions over the period, which has further supported industry revenue growth. Added to these positive factors has been a mix of clever marketing, competitive pricing and rising consumer demand for convenience. All of this has helped the industry defy the general downturn in consumer spending caused by instability in financial markets and global economic uncertainty. The industry’s performance has been boosted by an increase in Australia’s birthrate and the ongoing rise of females in the workforce... purchase to read more