Industry Analysis & Industry Trends
Daily deals sites are a new phenomenon that has popped up over the past five years. These sites build up a subscriber base that they then promote special, limited time deals to on a daily basis. While these deals are provided via each respective website, these websites only act as middlemen to the actual company's product or service, and consequently never purchase the good or service to resell, but instead take a sales commission for each consumer that shows interest and makes a purchase.
This new service has recorded staggering growth over the past five years, thanks to the high degree of publicity it has received in conjunction with the rise of online retail in Australia... purchase to read more
Industry Report - Industry Locations Chapter
Similar to traditional bricks-and-mortar retailers, industry operators tend to be located where their consumers live and work, which is major urban and metropolitan areas in capital cities. Given the nature of products sold by daily deal and group buying websites, it is also concentrated in large population centres given that vouchers are redeemed at retailers or restaurants, which also tend to be located in these areas. Further, given the importance of having a secure and high speed Internet connection, consumers also tend to be located in metropolitan areas. As of July 2012, the NAB Online Retail Index showed that metropolitan residents make around 71% of all online purchases across the country... purchase to read more